ELECTRONICS – Omni Themes

IMGadgets Grew Sales 200% by Ditching a 2,500-Year-Old Theme & Using Maximize Theme

Luong Vu — Tue, 28 Jul 2026 08:32:32 +0000

ELECTRONICS

When you’re managing a fast-growing Shopify store, every detail matters.

A slow page. A confusing menu. One extra click. They all add friction to the shopping journey.

As IMGadgets put it, relying on their previous theme was “a bit like trying to run a 2026 sales campaign using a marble column as a server. It’s impressive to look at, but we weren’t getting a very fast connection on mobile.” Their story shows how the right Shopify theme can unlock growth—and here’s how Maximize made it happen.

IMGadgets's current storefront with the Maximize theme

Results at a Glance

The results speak for themselves.

📈 Sales Growth:

200% year over year

🛒 Conversion Rate:

15% increase

The results speak for themselves.

📱 Mobile performance:

Engagement and responsiveness metrics have increased significantly following the theme migration

⚡ Loading Speed:

IMGadgets achieved a substantial reduction in page load times, enhancing the delivery of their product assets to customers.

Get to know IMGadgets

IMGadgets started in 2015 in Mississauga, Ontario, Canada, founded by Ish Chopra and Meenu Seda. Their first brand, Gyrocopters, was among the first in the country to sell UL 2272-certified hoverboards, at a time when battery safety in that category was a real concern for shoppers.

From there, the business grew into a full lifestyle catalog. Today IMGadgets sells under four brands: Gyrocopters (e-bikes, scooters, hoverboards), IMFit (home gym equipment), IMHome (standing desks, furniture, pools), and IMLoved (baby and family essentials). That’s a lot of very different products living on one storefront.

As the catalog continued to grow, so did customer expectations. Shoppers needed to find products quickly, compare options easily, and complete purchases without unnecessary friction.

Behind the storefront is Jake, an agency designer who has built Shopify stores using many different themes over the years. That experience gave him a clear benchmark for what a great theme should feel like.

It Was Time to Retire the “Marble Column”

Growing fast comes with new challenges. Before switching, IMGadgets ran on a theme the team had outgrown. It couldn’t keep pace with how people actually shop now. As IMGadgets described their situation to the Omni Themes team when using the old theme:

“It was definitely time for a change; relying on a theme based on 5th-century BC Athenian power for modern e-commerce was a bit like trying to run a 2026 sales campaign using a marble column as a server—it’s impressive to look at, but we weren’t getting a very fast connection on mobile.”

– IMGadgets

The old setup showed its age in two places that matter most to online shoppers: mobile responsiveness and load times. Neither was working in the store’s favor.

IMGadgets storefront before switching to Maximize

Why Maximize Became Their Theme of Choice

For Jake, who was in charge of refreshing the online presence of IMGadgets, the difference wasn’t just in what the theme could do. It was how easy it was to build with.

“As an agency and designer who has used many other themes for other Shopify clients, Maximize has by far been my favourite theme to use.”

While working with our customer support team, Jake left these kind words – which prove the best at showing how different the Maximize Theme is for IMGadgets than any other Shopify theme out there, with just affordable pricing.

Also, Maximize Theme, built by Omni Themes, was one of the few themes on the market that has the new features included in every release, every month. This makes room for a big, varied catalog of stores like IMGadgets. The theme gave the team confidence that future improvements could be implemented without rebuilding the entire storefront.

What Good Support Looks Like After Launch

A theme migration isn’t the finish line. It’s what happens afterward that tells you whether a partner is actually reliable.

As with any growing store, IMGadgets encountered a few technical questions after launch. Whether it was resolving a layout issue or configuring advanced product labels, the Omni Themes team responded quickly and worked alongside them until everything was running as expected.

That’s the kind of back-and-forth every merchant runs into eventually. Having a support team that answers it clearly and fast matters as much as the theme itself.

Every product needs time and effort to be more and more perfect day by day. For the Omni Themes team – the team behind Maximize – the feedback and collaboration from real users like IMGadgets is truly our motivation. Not only because we can understand our customers’ thoughts and work hard to meet their needs, but also because their satisfaction and happy words come once the prep work is done perfectly, so they can focus on making sales. Just like how IMGadgets gets 200% YoY growth in sales.

A Quick Tour of the Online Store

Viewing the storefront is the best way to see how determined the IMGadgets team is to care about their customers’ shopping experience, backed by the built-in features of the Maximize Theme:

>>> View the 15% increase in conversion rate visual of IMGadgets yourself

The mega menu: Organized, easy to find

Selling so many different types of products, IMGadgets must categorize well for customers to find and buy easily. The mega menu of the Maximize Theme shows them well. Using the Drawer menu and 2 other styles of Mega menu, IMGadgets makes sure their customers can navigate at ease wherever they are, on any screen size.

The promotion grid section: Smart way to start your page

Right on the homepage, at first glance, instead of a big, space-consuming slideshow like many other online stores, IMGadgets chose the Promotion grid section. This section helps the store show the best-selling collections above the fold, without overwhelming the visitors with text and large banners

The product page: Informative, visually catching

The product page of IMGadgets makes good use of the sections and blocks built into the Maximize Theme team, combined with the stunning product images:

The Magnifier image zoom effect lets customers tap on the beautiful image and zoom in right in the frame, wandering around the image, no new page load needed.
The Labels & Badges at the very top of the page let visitors quickly grasp the key information & deal of the current product.
The Text with icons shows the key highlights of products and the store’s guarantee at a glance. Quick and effective.
The Specification table displays the key metrics smartly; this can be combined with metafields to show dynamic numbers for each product.
The Collapsible tab helps to answer all customers’ questions before they even ask.
The Video block that gives the buyer a visual break from all the words.

Altogether, the key page for conversion motivates customers to buy confidently with transparency in pricing, deals, and all related information. Plus, the combination of different designs of different blocks creates an organized and visually appealing structure, not a stuffed page, even though IMGadgets has a lot to say about their product.

The Ending

Nothing can prove it better than IMGadgets’ own words…

“The transition from Athens to Maximize was a technical necessity that aligned our digital storefront with modern e-commerce requirements”

… and the real changes that can be witnessed in numbers: A 200% increase in sales compared to the previous year & a 15% increase in conversion rate.

To put the whole experience working with Maximize Theme and the team behind it into a summary, IMGadgets expressed:

“Thank you to the Omni Themes team for building a theme that effortlessly supports large, diverse catalogs while keeping page speeds blazing fast!”

Maximize is built by Omni Themes, part of BSS Commerce, a Shopify Premier Partner founded in 2012 and one of only three in Southeast Asia. BSS Commerce is ISO 27001-certified and has worked with over 100,000 merchants worldwide. For a store like IMGadgets, running four brands under one roof, finding Maximize Theme is one of the real changers.

And if you are looking for that power in Maximize Theme, be confident! Not only is the theme built to keep large, varied stores fast and easy to shop on any device, but the Omni Themes team also has 13 years of experience working with Shopify, backed by a support team that answers quickly in any circumstance. All that makes the Maximize Theme a companion for the growth of your business.

→ Explore Maximize Theme

From 4 themes to 50,000+ monthly users – How Mobile 2000 Found the Right Shopify Theme

Luong Vu — Tue, 26 May 2026 10:59:43 +0000

ELECTRONICS

For Syed Naveed, who is in charge of the MOBILE 2000 online presence, the search had been long.

His team at Mobile 2000 had moved their online store from Magento to Shopify Plus. The platform was perfect. The themes were not.

They tried one. Then another. Then a third. Then a fourth. Each time, the demo looked great. Each time, the real thing fell short.

Mobile 2000 wasn’t a small shop. It was a serious electronics retailer with three decades behind it. The brand had dozens of branches and partnerships with major mobile makers. Their customers expected real quality.

“Good enough” wasn’t going to cut it.

TL;DR – Quick Snapshot

Brand	Mobile 2000
Location	Kuwait
Industry	Consumer Electronics & Mobile Devices
Theme	Maximize by Omni Themes (Electronic preset)
Service	Free theme design & setup program (included in theme purchase)
Key win	Increased by more than 50K+ users monthly Smooth, layout-reserved RTL storefront
Platform	Shopify Plus (migrated from Magento)
Website	mobile2000.com · Arabic Storefront →

Mobile 2000 – A Brand Built on Standards

MOBILE 2000 started in the late 1990s.

The founder, Mr. Homoud Abadel, saw a real problem in the local mobile market. Prices weren’t clear. Products weren’t always trusted. After-sales support was weak.

He set out to fix all of that.

Years later, his vision had grown into one of Kuwait’s most trusted names in mobile retail. The brand built service centers, which quickly brought them distinction in the market. MOBILE 2000 earned authorized dealer status with the biggest mobile names. It became known for showing up – every branch, every customer, every day.

Today, MOBILE 2000 stands as a mature, system-oriented organization known for reliability, a wide product range, and a strong service infrastructure, built on the original vision of solving inefficiencies in the mobile retail industry.

The same standard had to live online too.

That’s where the trouble started.

Homoud Aboadel – The Mobile 2000’s Founder

Start from the theme search struggles

The team was clear on what they wanted.

A theme that worked beautifully on mobile.

A clean design that matched a premium brand.

A proper support for Arabic, because many of their customers shop in Arabic every day.

🚨 However, FOUR THEMES failed to deliver.

Syed Naveed from the MOBILE 2000 team, who takes responsibility for refreshing the MOBILE 2000’s online presence, put it plainly:

“We switched from other 4 themes because it didn’t meet our objective. They didn’t have proper features what we are looking for compare to other ecommerce websites in the market.”

And the struggles ended when they met the Maximize Theme…

Till finding the right match – Maximize theme

Syed found Maximize on the Shopify Theme Store.

He had seen a lot of demos by that point. Most looked fine on the surface. But this one felt different.

Every feature had a clear purpose. The navigation was built for stores with hundreds of products. The homepage sections were designed to guide shoppers toward buying – not just to fill up space. The mobile experience was smooth and fast.

This wasn’t just a good-looking theme. It was a theme built by people who truly understood merchants. Merchants with large catalogs. Merchants who need their store to actually convert, not just look good in a screenshot.

For Syed, three things caught his eye right away:

The demo store looked sharp.

The design was clearly built for mobile shoppers

And Omni Theme’s free setup service.

There was a fourth thing, too. Maybe the most important one.

Maximize supports right-to-left languages out of the box. No plugins. No risky workarounds. Arabic just works. This wasn’t an accident either. A theme built by people who truly understand merchants knows that serving a bilingual market can’t be an afterthought.

For a store serving both English and Arabic shoppers, this was the answer.

On November 9, 2025, Syed reached out to start the Free Design & Set up Program with the Omni Themes team. And this is when the transformation starts.

The three-week build story

The next morning, the two teams were on a call together through Google Meet.

Syed walked through what Mobile 2000 needed with extra customization. The Omni Themes team listened, asked the right questions, and started working.

Shortly after, a full design mockup was ready in Figma.

From the first message to the delivered store is under three weeks. While handing over, the Omni Themes team leaves a note that captures the spirit of the work:

“We’ve taken care of the overall theme setup… There are still a few elements that require your personal touch.”

It was a partnership, not a dependency. Mobile 2000 got a professional store. And Syed kept full control of what came next. More than that, the support goes on, even after the project has finished.

The results

1. A real gain in number

When asked for any improvement that MOBILE 2000 witnesses since switching to the Maximize Theme, Syed Naveed emphasized:

“The theme Maximize, which we are using, has all the features that we are looking for in the e-commerce platform.”

His claims aren’t just talk; they are backed by hard data.

Since launching with Maximize, Mobile 2000 has gained more than 50,000 additional monthly users on the store.

And remember – they got here after trying four other themes. For a brand with their standards, that journey says a lot.

2. A store built for shoppers

The new store was built around how MOBILE 2000’s customers actually shop. Let’s tour around to see how Maximize Theme caters to every little detail, ensuring browsers happily turn into buyers.

Clear search bar

The search bar stays on top and dominates at all times, on all screens. Most arrive on a phone. Most know what they’re looking for. Therefore, the team made mobile a priority and made it handy for any shoppers who have a clear product in mind.

Detailed but not overwhelming header

The mobile header puts the language toggle, track order link, and phone contact right at the top. The menu uses clear icons. The mega menu shows collection images, so shoppers can spot what they want at a glance.

RTL Language

This is where Maximize really shines.

Arabic isn’t just a language. It changes the entire layout: Text flows from right to left; navigation mirrors; product cards reverse; buttons move; spacing flips. The whole visual flow of the page reverses.

Most themes can’t handle this well. Things break. Sections misalign. The Arabic version feels like an afterthought.

Maximize handles it natively. RTL is built into the theme. Switching from English to Arabic just works. For a brand serving bilingual shoppers, this is what proper RTL support looks like.

English storefront

Arabic storefront

The homepage tells a story, too. A hero slideshow promotes the biggest deals. A countdown timer adds urgency. Promotion grids and featured collections guide shoppers toward what’s hot. Brand sections – Samsung, Apple – make it easy to shop by name.

It’s a store designed for action. Not just for looks.

3. The happy words over the limit

The MOBILE 2000 team left a satisfied review on the Maximize Theme on the theme store, and they even want to go over the character limit from Shopify:

“After reviewing approximately 1,000 different theme options, a clear benchmark emerged: a professional, high-performance website theme comparable to those used by multi-million-dollar eCommerce platforms. Based on this evaluation, the selected theme aligns precisely with those standards, offering the structure, scalability, and features required for a top-tier eCommerce experience.”

– Mobile 2000 – ★★★★★ (Shopify Theme Store, Apr 1, 2026)

View the review on Shopify Theme Store →

Part of a bigger toolkit

Omni Themes is part of BSS Commerce.

BSS Commerce has been building eCommerce tools since 2012. They work with over 100,000 merchants around the world. They are one of only three agencies in Southeast Asia to hold Shopify Premier Partner status. They are also ISO 27001-certified – a global standard for security and quality.

That experience is built into everything Omni Themes makes.

Mobile 2000 trusted more than just the theme. They also use Bloy Loyalty – another product from the BSS Commerce family – to reward repeat customers. And they have explored SimiCart for their mobile commerce needs.

When you build a serious online business, every tool you choose matters. Mobile 2000 chose from a family they could trust.

Let’s build your dream business with Maximize Theme!

MOBILE 2000 tried four themes before finding their Mr. Right – Maximize Theme. You don’t have to.

Maximize Theme not only offers handy, practical features that thoroughly understand the eCommerce landscape to boost conversion rates, but also includes a free design-and-setup package. You have a whole agency team to bring your store up, plus the expert advice in terms of SEO, Speed, or UX to improve the overall performance. No extra cost with native RTL support included.

Get Maximize Theme →