IMGadgets Grew Sales 200% by Ditching a 2,500-Year-Old Theme & Using Maximize Theme

Luong Vu — Tue, 28 Jul 2026 08:32:32 +0000

FITNESS

When you’re managing a fast-growing Shopify store, every detail matters.

A slow page. A confusing menu. One extra click. They all add friction to the shopping journey.

As IMGadgets put it, relying on their previous theme was “a bit like trying to run a 2026 sales campaign using a marble column as a server. It’s impressive to look at, but we weren’t getting a very fast connection on mobile.” Their story shows how the right Shopify theme can unlock growth—and here’s how Maximize made it happen.

IMGadgets's current storefront with the Maximize theme

Results at a Glance

The results speak for themselves.

📈 Sales Growth:

200% year over year

🛒 Conversion Rate:

15% increase

The results speak for themselves.

📱 Mobile performance:

Engagement and responsiveness metrics have increased significantly following the theme migration

⚡ Loading Speed:

IMGadgets achieved a substantial reduction in page load times, enhancing the delivery of their product assets to customers.

Get to know IMGadgets

IMGadgets started in 2015 in Mississauga, Ontario, Canada, founded by Ish Chopra and Meenu Seda. Their first brand, Gyrocopters, was among the first in the country to sell UL 2272-certified hoverboards, at a time when battery safety in that category was a real concern for shoppers.

From there, the business grew into a full lifestyle catalog. Today IMGadgets sells under four brands: Gyrocopters (e-bikes, scooters, hoverboards), IMFit (home gym equipment), IMHome (standing desks, furniture, pools), and IMLoved (baby and family essentials). That’s a lot of very different products living on one storefront.

As the catalog continued to grow, so did customer expectations. Shoppers needed to find products quickly, compare options easily, and complete purchases without unnecessary friction.

Behind the storefront is Jake, an agency designer who has built Shopify stores using many different themes over the years. That experience gave him a clear benchmark for what a great theme should feel like.

It Was Time to Retire the “Marble Column”

Growing fast comes with new challenges. Before switching, IMGadgets ran on a theme the team had outgrown. It couldn’t keep pace with how people actually shop now. As IMGadgets described their situation to the Omni Themes team when using the old theme:

“It was definitely time for a change; relying on a theme based on 5th-century BC Athenian power for modern e-commerce was a bit like trying to run a 2026 sales campaign using a marble column as a server—it’s impressive to look at, but we weren’t getting a very fast connection on mobile.”

– IMGadgets

The old setup showed its age in two places that matter most to online shoppers: mobile responsiveness and load times. Neither was working in the store’s favor.

IMGadgets storefront before switching to Maximize

Why Maximize Became Their Theme of Choice

For Jake, who was in charge of refreshing the online presence of IMGadgets, the difference wasn’t just in what the theme could do. It was how easy it was to build with.

“As an agency and designer who has used many other themes for other Shopify clients, Maximize has by far been my favourite theme to use.”

While working with our customer support team, Jake left these kind words – which prove the best at showing how different the Maximize Theme is for IMGadgets than any other Shopify theme out there, with just affordable pricing.

Also, Maximize Theme, built by Omni Themes, was one of the few themes on the market that has the new features included in every release, every month. This makes room for a big, varied catalog of stores like IMGadgets. The theme gave the team confidence that future improvements could be implemented without rebuilding the entire storefront.

What Good Support Looks Like After Launch

A theme migration isn’t the finish line. It’s what happens afterward that tells you whether a partner is actually reliable.

As with any growing store, IMGadgets encountered a few technical questions after launch. Whether it was resolving a layout issue or configuring advanced product labels, the Omni Themes team responded quickly and worked alongside them until everything was running as expected.

That’s the kind of back-and-forth every merchant runs into eventually. Having a support team that answers it clearly and fast matters as much as the theme itself.

Every product needs time and effort to be more and more perfect day by day. For the Omni Themes team – the team behind Maximize – the feedback and collaboration from real users like IMGadgets is truly our motivation. Not only because we can understand our customers’ thoughts and work hard to meet their needs, but also because their satisfaction and happy words come once the prep work is done perfectly, so they can focus on making sales. Just like how IMGadgets gets 200% YoY growth in sales.

A Quick Tour of the Online Store

Viewing the storefront is the best way to see how determined the IMGadgets team is to care about their customers’ shopping experience, backed by the built-in features of the Maximize Theme:

>>> View the 15% increase in conversion rate visual of IMGadgets yourself

The mega menu: Organized, easy to find

Selling so many different types of products, IMGadgets must categorize well for customers to find and buy easily. The mega menu of the Maximize Theme shows them well. Using the Drawer menu and 2 other styles of Mega menu, IMGadgets makes sure their customers can navigate at ease wherever they are, on any screen size.

The promotion grid section: Smart way to start your page

Right on the homepage, at first glance, instead of a big, space-consuming slideshow like many other online stores, IMGadgets chose the Promotion grid section. This section helps the store show the best-selling collections above the fold, without overwhelming the visitors with text and large banners

The product page: Informative, visually catching

The product page of IMGadgets makes good use of the sections and blocks built into the Maximize Theme team, combined with the stunning product images:

The Magnifier image zoom effect lets customers tap on the beautiful image and zoom in right in the frame, wandering around the image, no new page load needed.
The Labels & Badges at the very top of the page let visitors quickly grasp the key information & deal of the current product.
The Text with icons shows the key highlights of products and the store’s guarantee at a glance. Quick and effective.
The Specification table displays the key metrics smartly; this can be combined with metafields to show dynamic numbers for each product.
The Collapsible tab helps to answer all customers’ questions before they even ask.
The Video block that gives the buyer a visual break from all the words.

Altogether, the key page for conversion motivates customers to buy confidently with transparency in pricing, deals, and all related information. Plus, the combination of different designs of different blocks creates an organized and visually appealing structure, not a stuffed page, even though IMGadgets has a lot to say about their product.

The Ending

Nothing can prove it better than IMGadgets’ own words…

“The transition from Athens to Maximize was a technical necessity that aligned our digital storefront with modern e-commerce requirements”

… and the real changes that can be witnessed in numbers: A 200% increase in sales compared to the previous year & a 15% increase in conversion rate.

To put the whole experience working with Maximize Theme and the team behind it into a summary, IMGadgets expressed:

“Thank you to the Omni Themes team for building a theme that effortlessly supports large, diverse catalogs while keeping page speeds blazing fast!”

Maximize is built by Omni Themes, part of BSS Commerce, a Shopify Premier Partner founded in 2012 and one of only three in Southeast Asia. BSS Commerce is ISO 27001-certified and has worked with over 100,000 merchants worldwide. For a store like IMGadgets, running four brands under one roof, finding Maximize Theme is one of the real changers.

And if you are looking for that power in Maximize Theme, be confident! Not only is the theme built to keep large, varied stores fast and easy to shop on any device, but the Omni Themes team also has 13 years of experience working with Shopify, backed by a support team that answers quickly in any circumstance. All that makes the Maximize Theme a companion for the growth of your business.

→ Explore Maximize Theme

FITNESS – Omni Themes