Avenue Shopify Theme Review: Top Features, Pros & Cons

Your Shopify store might be losing customers every day. It’s not because of your products. It’s because your store doesn’t grab people’s attention right away. Research shows that 94% of first impressions come from how a website looks. Visitors decide if they like your website in just 0.05 seconds. That’s why picking the right theme is important for your online store’s success.

The Avenue Shopify theme promises to turn your basic online store into one that sells much better. But there are many expensive themes out there. Is Avenue really worth spending your money on?

In this review, we’ll look past the fancy marketing talk. We’ll focus on:

• What makes the Avenue theme for Shopify so special
• Whether or not it’s worth the $280 price tag.
• Pros and Cons: A view from an honest merchant’s perspective
• How the Shopify Avenue theme performs across different industries
• Alternatives if it is not the right choice

So, why wait? Your insights are below!

What is the Avenue Shopify theme?

Avenue theme is a premium Shopify template that offers many advanced customization options to build great online stores. Red Plug Design Co created this theme to make selling products online easier and more attractive.

You can think of Avenue theme as an intelligent online shopper. It provides features to make browsing through products easy and enjoyable. The theme comes with special menus for your navigation so your customers can easily find what they are looking for.

Flexibility is one of this theme’s biggest strengths. It offers multiple style options that suit the different approaches of various businesses. Hence, no matter if you are marketing fashion accessories, mining hardware tools, or any food items,

Besides, Avenue theme Shopify has a design that can complement your brand personality. Just like other mobile-first Shopify themes, Avenue also looks great on phones, tablets, and computers, so customers have a consistent shopping experience on whatever device they use.

Who is the Avenue Shopify theme best for?

• Department stores: The Avenue theme is great for keeping several product ranges. It would work well for department stores that sell diverse products, including clothing, electronics, and home items.
• Fashion retailers: Avenue Shopify theme offers a clean layout that highlights clothing and accessories beautifully. The theme has elegant displays of products. No wonder why it’s perfect for showcasing seasonal collections.
• Electronics and furniture stores: The theme helps retailers sell intricate products with numerous specifications. The mega menus and advanced filtering allow customers to find what they need quickly.
• Best theme for beauty and cosmetics shops: Avenue offers compelling animations and flexible layouts to make beauty products attractive. Sharp images, along with product videos, aid customers in getting a good view of the details of the products.
• Theme for Dropshipping Bussiness: Shopfiy Avenue theme accommodates a simple and rapid store setup. Some features make it easier for drop shippers to handle their businesses effectively. It performs well even with extensive product catalogs.
• High-volume stores: The theme offers robust features for managing large product catalogs. With enhanced search and sorting capabilities, customers can find products quickly. We highly recommend the Avenue theme to any store that receives a high volume of orders daily.

Avenue Shopify theme’s preset: 3 exciting styles to pick

• Precise

Precise style is about layering and eye-popping colors for an exciting shopping experience. It’s for brands who wish to have a striking visual impact and stand out in the market.

Best for:

• Vibrant and energetic brands
• Event or concert merchandise
• Fashions accessories or tech products aimed towards youth

Design Elements:

• Use of bright color accents, bold typography, and dynamic visuals
• High-powered visuals to capture attention

• Casual

This style uses a more relaxed casual style with a fun, approachable feel. The casual style of Avenue theme works particularly well for brands that want to be seen as approachable with a casual persona.

Best for:

• Brands in apparel and accessories for a young audience
• Sportswear, lifestyle brands, or casual products
• Fashion boutiques

• Lively

Lively style is minimalistic, sleek, and clean. It aims for a polished, high-end appearance, with chunky product shots and no-nonsense typography.

Best for:

• Luxury or high-end brands
• Stores for jewelry, beauty, and lifestyle
• Food, pet items, and gift stores

Design elements:

• Clean layout with lots of whitespace
• Emphasis is on text, and distractions are kept at a minimum
• Clean navigation, product grid is well-organized
• Beautiful product pages featuring big, high-res imagery

Pricing

The price of Avenue theme Shopify is $280/one-time fee. You can access a theme with features appropriate for high-volume stores, large product catalogs, and international sales. Avenue also provides an unlimited free trial for users to try before they buy.

Avenue Shopify theme review: Core features

• Advanced filtering and sorting product

Powerful filtering and sorting options right on your homepage help visitors quickly discover desired products using the Shopify Avenue Theme. It assists them in limiting the selection of the product according to their needs and preferences. Below is an example of a filtering feature that allows users to arrange the displayed products in a particular order, like product type, use purpose, and size.

• Sub collections

With sub-collections, merchants can define a hierarchical structure of products, with the main categories on the left and subcategories or sub-collections placed numerically to lower levels.

Besides, the sub-collection pages also offer opportunities for cross-selling and upsells. They allow customers to look at complementary products, thus increasing the average order value.

• Compare products

Compare Products feature enables your customers to assess the qualities and features comparison among several products quickly. Shoppers can make better purchase decisions by comparing critical details and specs against similar products.

• Promo banners

With these dynamic promo banners, merchants can utilize the Avenue Shopify theme to present promotions effectively and offer limited-time deals. They help enhance sales of seasonal products and lead to new customer acquisition through attractive discounts and free shipping. More so, these promo banners have a clear CTA box for signing up, so potential buyers can benefit from all available offers.

• Image rollover

With image rollover, customers can swipe through this area rapidly to see their product options. It can attract their attention and encourage them to check out the items. Such a visually appealing experience enhances customer engagement and product discovery on the eCommerce site.

• Mega menu

Avenue has a mega menu for your Shopify store. This robust navigation tool helps customers traverse the vast product catalog and explore new categories to find what they are looking for faster than earlier.

• Combined listing

The combined listing feature is only available to Shopify Plus merchants. You can still create your product listings individually, but it lets store owners group similar products or variants under one umbrella instead.

For example, if you have the same t-shirt in multiple colors, you can combine these listings. They give your store a cleaner look and make inventory more accessible to manage.

• Size chart

Customers can leverage a size chart box to open a clear-size guide in a pop-up window. It is easy to check measurements for the sizes (S to XL) with complete information for chest, waist, hips, and height measurements, and customers can check how sizes fit. The size chart helps shoppers make informed decisions to minimize returns due to incorrect sizes.

• Recently viewed products

This handy feature shows items that shoppers have viewed in the past. It helps them to find items they are interested in fast. The section displays essential product information in a straightforward grid format, including images, titles, brands, and prices.

As you can see, the product cards contain helpful elements such as variants in color, star rating, cost details, savings, and stock status notifications.

Avenue Shopify theme’s Pros & Cons

Pros:

• Impressive aggregated Core Web Vitals performance, with 96.4% for LCP, 90.9% for CLS, 94,5% for INP, and 83.6% points for CWVs.
• Boast a modern, clean design that enhances the shopping experience
• A step-by-step guide allows easy setup of the theme. Therefore, it is accessible to those who are not technically skilled.
• Advanced filtering capabilities, starting from the homepage
• Comprehensive collection management with sub-collections, menus, and navigation elements
• Enhanced product features, including comparisons and detailed line item properties
• Business functionality with B2B order forms and cart terms/conditions
• The Avenue theme guarantees an uninterrupted user experience due to its optimization for quick loading times.
• Fast and helpful customer support

Cons:

• Depending on your budget, $280 might not be worth it if you don’t fully use the theme’s features or have a small product catalog.
• Functionalities like mega menus and filtering can seem daunting to someone who has never used an eCommerce platform. There is likely to be a learning curve when using these features thoroughly.
• Avenue includes rich features like extensive image galleries, hover effects, and multi-column layouts. While these features enhance the user experience, they can slow down your site, mainly if many media or third-party apps are installed.
• No real-time support, no weekend support.

How to install the Avenue Shopify theme

Follow these steps to activate the Avenue theme on your Shopify store as quickly as possible.

Step #1: Preview the Avenue theme 

• Visit the Shopify Theme Store and find a theme called “Avenue.”
• If you haven’t signed up yet, click “Sign up to try” first. If you’ve already signed up, click “Try theme” to explore its design, features, and functionality

Step #2: Customize and test

• In the Shopify admin dashboard, click on Online Store > Themes.
• Select “Customize” to design it for your brand. You can adjust the layouts, colors, and features so that the theme perfectly matches your store’s style and requirements.

Step 3: Purchase and publish

• When you’re happy with your edits, you’ll need to buy the Avenue theme for a single purchase fee of $280.
• Hit the “Publish” button to update Avenue as the live theme layout in your Shopify.

Avenue Shopify theme review: Customization

Here’s a detailed look at the customization features of Shopify Avenue theme, but not limited to:

1. Layout customization

• Pre-designed sections: Avenue has many pre-designed layout sections that you can mix and match. These include home page banners, product grids, testimonials, image galleries, etc..
• Homepage Builder: This theme allows you to create a unique layout for your homepage with drag-and-drop sections. Available sections include featured products, collections, image banners, promotional banners, and more.
• Grid layouts: They offer customizable product grid layouts. You can show them in rows, columns, or various image aspect ratios depending on your preferred product display format.

2. Theme settings and styles

• Color personalization: Avenue allows you to change your site’s color scheme to match your branding. You can adjust the colors for buttons, text, links, backgrounds, and navigation. We recommend you read these links for this part:
• Adobe Color
• Coolors
• Color Thief
• The Psychology of Color in Marketing and Branding
• Typography: In the settings of a website, you may change the font style for different parts of your website, including the heading, body text, and navigation. If you want to use a font not listed in the Shopify library, it is possible to use fonts from other solutions like Typekit.
• Logo and favicon: You can upload your logo to the header and a custom favicon to personalize your store even more. The editor allows direct uploads of JPEG and PNG files but recommends resizing and testing the favicon at 32px x 32px for optimal display.

3. Product and collection pages

• Product image sizes: The Avenue theme gives you control over product image size and aspect ratio. This means you can use great, high-quality images for products and then adjust the layout to display them in a way that fits your branding.
• Quick product overview: This function allows customers to see the product details (sizes and colors) without going to a different page. For example, if a customer is viewing a specific product in your store and wishes to see more details about it, like the sizes or colors, they won’t have to leave the current page. You can turn this feature on or off in settings.
• Advanced product filters: These are to be set by product type, collection, price, color, or other product attributes.

4. Navigation and menu

• Multi-level menus: The Avenue theme allows multi-level menus so that you can have great navigation. It lets you create custom dropdown menus with categories, sub-categories, and links to collections, blog posts, or external pages.
• Sticky navigation: You can make the header sticky so the main menu stays visible even when users scroll down the page.
• Multiple header styles: Avenue allows you to choose from several styles, including logo alignment (left, center, right) and navigation link placement. The search bar, cart icon, and contact information can also be added to the header.

5. Advanced customization

• Custom CSS: For those who want even more customization, Avenue allows custom CSS. Therefore, if you have web development skills or are working with a developer, you can make more granular style changes. Remember to preserve the option to use automatic updates.

Shopify Avenue theme’s support

• Official support: The Avenue theme comes with official Red Plug Design Co. They assist via their Zendesk platform, with tickets submitted for assistance.​
• Regular Support Hours: Monday – Friday, 8 AM – 5 PM
• Scope of support: They only handle a query related to the theme, like fixing a bug, minor update, non-customization request​
• No customization: Changing anything beyond built-in settings usually requires external support (i.e., a Shopify Expert for complex coding changes​).
• Documentation: The documents provided by Red Plug Design Co. consist of thorough guidance on the installation and setup process. They’re helpful for store owners who like to set up independently​.

Successful stores using the Shopify Avenue theme

• Alchemist Car Care

Alchemist Car Care focuses on high-quality car detailing and maintenance products. They supply exterior and interior cleaning supplies, microfiber tools, and customizable car care kits. Dedicated to providing professional-grade products for amateurs and professionals to achieve superb performance in cleaning their cars.

• Burnside

Burnside is a contemporary retail brand with a fashion, lifestyle, and sportswear range. Avenue Theme designed the Burnside store to display its products in a slick, minimalist manner. They concentrate on combining streetwear and sports indicators with pragmatic features.

• Merrel

Merrell Philippines – The local arm of the global outdoor footwear & apparel brand. The website features products for outdoor activities, such as hiking footwear, trail shoes, and outdoor clothing. Performance and comfort are the website user experience keynotes. This includes detailed product descriptions and guides to help customers find the gear they need for their outdoor adventures.

Avenue theme’s user review and rating on Shopify

As of December 2024, The Avenue theme boasts a high rating of 4.85 out of 5 stars based on over 240 user reviews.​

This feedback is mainly about the clean and modern aesthetic. The theme makes it easy to present a professional Internet storefront.

Avenue Shopify theme’s Alternative

Eurus theme comes as a great alternative to the Avenue theme. They come in at $250, a notch below Avenue’s $280 offering, and provide a full-service solution. When you have 11+ years of experience with Shopify and boast a 99% satisfaction rate, you know the development theme is a good bet. Eurus architecture is powered by Alpine.Js and Tailwind CSS while considering mobile-first design and performance.

Maybe one of the biggest advantages of Eurus is its holistic functional approach. Instead of necessitating several third-party apps, the theme integrates essential features within its framework. This classic decision can save store owners $1,900 to $3,600 annually in terms of app cost.

In addition, Eurus also offers extensive support services like theme setup ─ assistance setting up your theme ─ and design consultation. On top of that, they have an optional SEO audit service. The platform includes 40 drag-and-drop sections and 25 built-in app functions. Integrating options such as cart upsells, promo tools, and 4 multi-level navigation all flow naturally into it.
Although Eurus and Avenue theme Shopify present essential performance measures, Eurus’s all-in-one approach might tip the scales quickly, thanks to minimal external reliance.

To all our readers, let’s go through critical comparisons for a better overview:

Other Avenue’s alternative theme you should consider:

• Broadcast Theme Shopify Review: Pros, Cons and Customer Review
• Prestige Theme Shopify Review: Designed For Premium Brand Appeal
• Symmetry Shopify Theme Review: Professional Theme With Premium Features

Is the Avenue theme worth $280?

For companies that will take advantage of its complete feature set, our in-depth analysis puts the price at $280, worth investing in. What we chiefly like about the Avenue Shopify theme is its clean, modern design and effortless customization.

Yet, floaters can now look at the Eurus theme, which has similar functionalities and costs $250. Balancing all these needs, Eurus goes beyond just design. The theme offers an all-in-one solution and saves shop owners a lot on 3rd party apps. It also encompasses valuable additions such as setup assistance and SEO audit services.

Ultimately, it’s up to you to decide which Shopify is best for your business, but we hope this Avenue theme review has helped you to make an informed decision. Stay tuned for more ideas and advice on theming eCommerce at Omni Themes. Thank you for reading!