Eurus Shopify theme has been launched since 2023, and now the theme stands still among the top 20 most popular paid themes on the Shopify theme store. Advertised as “Flexible, fast, and expert-crafted to maximize your store’s sales”, but does it truly live up to the promise?
That’s exactly what this blog aims to uncover, with a real, honest look at what Eurus has offered. Key takeaways you’ll get:
- Basic info about the Eurus Shopify theme
- Theme’s unique features and presets
- The theme’s pros and cons
- Real case studies from stores using the Eurus theme
- Is the theme worth buying?
An overview of Eurus Shopify theme
Who is the Eurus Theme developer?
The Eurus Shopify theme was released in 2023 by Omni Themes, a trusted theme provider from BSSCommerce. With 11+ years of experience in the industry, Omni Themes not only offers beautiful and functional themes but also Shopify-supported apps/services, supporting merchants to optimize their online stores.
How often does the Eurus theme update?
Until now, the Eurus Shopify theme has just been updated to version 9.1.0 (in July 2025), bringing powerful new features to elevate your store experience. And every month, Omni Themes releases a new version of the Eurus theme, adding new features and refinements that enhance customization options and overall theme performance. All features are thoroughly examined by experts and crafted after listening to customer requests, making the Eurus theme more adaptable.
How much does the Eurus theme cost?
Eurus Shopify theme costs $320 (as of July 2025). Just pay one time, and merchants can get future new features and design improvements for free. If merchants purchase the Eurus theme Shopify for the second time, they’ll get a 10% cashback.
Services included when buying the Eurus Shopify theme
When purchasing the Eurus theme, you will get FREE theme setup & design consulting services. The service will assist merchants in creating an amazing store in 1 week. Find out the service delivery process:
- Consultation: Fill out a form and meet with the Shopify expert team to share your requirements.
- Designing: Omni Themes plans and designs your store based on your needs and sends it over for feedback.
- Delivery & testing: Review the draft store; the team will revise until you’re satisfied before going live.
- Handover: Once approved, Omni Themes launches your store and ensures you’re confident managing it.
Moreover, the Eurus theme includes free templates for the homepage, product page, and collection page, making it easy for users to follow and customize their store with visual appeal.
What support does the Eurus Shopify theme offer?
With Eurus, you’re never left on your own. The theme comes with multiple support options to guide you whenever you get lost:
- 💬 Live chat 24/7
- 📱 Call support with agents
- 📃 Theme documentary and user guide
Here’s what other Shopify merchants have shared about their experience with Omni Themes’ support service:
“They responded quickly, patiently addressed all my questions, and went above and beyond to help me customize and troubleshoot my store.” – Sages & Souls
“The support is really great and very fast. Thumbs up!” – Mr. Snippers
Which Eurus Shopify preset works best for your industry?
Eurus (formerly Puff)
Minimal and naturally elegant— Eurus preset is designed for brands that value wellness, sustainability, and gentle self-care. With soft earth tones, modern product grids, and spacious layouts, it creates a calm and trustworthy visual identity.
The design highlights product ingredients, ethical values (vegan or clean beauty), and routines that promote everyday well-being. You’ll also find built-in sections for reviews, bundles, comparison tables, and subtle video storytelling—ideal for skincare or beauty brands that educate and convert at the same time.
Best for: Skincare, beauty, wellness, and sustainable products.
>>> Explore other great themes for beauty products.
>>> View Eurus’s demo store
Breeze
Warm, friendly, and full of appetite—Breeze is a preset made for brands that want to celebrate food in its most inviting form. With soft beige tones, playful fonts, and large imagery, this layout feels comforting yet fresh, perfect for snacks, organic drinks, or farm-to-table products.
It features bundle sections, ingredient highlights, and nutritional icons that help customers ‘taste’ the food online. The design helps bring out your brand’s cuisine story, but still focuses on conversion and the shopping experience.
Best for: Food and drink, restaurant
>>> View Breeze’s demo store
Breath
Highlighting large product visuals and organizing with mega menus, the Breath preset is ideal for showcasing furniture, plants, or tools in a visually engaging and informative way. Moreover, the theme’s spacious layout and clean design make it easier to present product details, care instructions, or lifestyle imagery.
This preset isn’t just about selling: it’s about helping your products breathe. Whatever your store is promoting, Breath creates a vibe that invites shoppers to pause, explore, and connect.
Best for: Outdoor and garden, Home decor, Art and crafts.
>>> View Breath’s demo store
Swirl
Having a bright layout with playful elements, Swirl brings a sweet and cozy vibe to your store. It also leaves spacious areas for the items to sparkle.
Features like gift card, age/size filtering, and gift wrapping make the customer shopping experience smarter and more personalized. Swirl also works well on mobile with high speed, great for busy customers to shop with a finger touch.
Best for: Baby and kids, Arts and crafts, Toys
>>> View Swirl’s demo store
Whiff
Whiff catches users’ attention with a premium and clean look, bringing a feel of luxury. The preset is ideal for stores with a focus on details and quality.
Built for storytelling, the preset has unique features such as zoom, quick view, and rich storytelling features to showcase the craftsmanship, origin, and messages behind every item. Shoppers can also browse and buy their desired products quickly with smart filters and navigation.
Best for: Jewelry and accessories, Arts and crafts
>>> View Whiff’s demo store
Powerful features of the Eurus Shopify theme
Highlight features about Cart and checkout
Feature 1: Slide-out cart
With this feature, when a customer adds a product to their basket, a little cart slides out from the right side of the screen and shows basic information about the products, the subtotal, and other item suggestions.
👉 How it helps your store:
- View the cart right in the shopping point.
- Easy to add and delete products in the cart.
- No need to redirect to a new page to check the cart.
Feature 2: Gift wrapping & Engraving
Personalization does matter, especially for the gifts to send to our beloved ones. Eurus theme Shopify offers options to make your gifts a unique identity and vibes, such as gift wrapping (box material/color choices) and engraving. For example, you can choose to engrave names or custom messages on your desired jewelry, making it more special.
👉 How it helps your store:
- Gift wrapping and engraving options are treated as separate products in the cart and managed easily in Shopify admin.
- Enhance customer experience by offering a personal touch without needing extra steps.
- Drive more sales with unique custom offerings.
Feature 3: Quick view & Quick add
Quick view lets customers preview product details in a pop-up without leaving the current page. A modal window or pop-up appears to show key info like product name, price, variants, and a short description when clicking on a designated button.
Quick add (also called Quick buy) allows customers to add a product to their shopping cart directly from the product cards. The Quick add button can also display Choose options (when the product has options) or Sold out (when the product is unavailable).
👉 How it helps your store:
- Help customers decide faster with quick access to product info.
- Reduce the number of actions, clicks, and page loads to view product info and add the product to the cart.
- Make the shopping experience more streamlined and smoother.
Feature 4: Cart upsell
The feature cart upsell allows you to promote complementary products or exclusive promotions in the shopping cart. You can control how many items appear, customize the section label, and choose whether to display upsell suggestions in the mini cart. If the cart is empty, the merchants can add some collections to suggest and encourage customers to explore with the feature Cart empty recommendations.
👉 How it helps your store:
- Upselling and cross-selling by suggesting relevant items.
- Increase average order value with minimal effort.
Highlight features about Marketing and conversion
Feature 1: Social feeds
The social feeds feature allows you to upload social media images on your storefront, creating an engaging gallery that doubles as authentic testimonials, helping build trust and highlight product quality through real customer feedback.
You can attach social account details like social avatar, username, social platform, post link, post content, and integrate the products shown in the post as well.
👉 How it helps your store:
- Showcase real customer feedback from social posts to build trust and highlight product quality.
- Boost engagement and social proof with real posts.
- Drive discovery and sales through tagged products.
Feature 2: Evergreen countdown timer
A countdown timer is a powerful tool to turn browsers into buyers, and it’s available on almost all premium Shopify themes. But what’s the difference with the new Eurus feature – Evergreen countdown timer?
Standard timers count down to the same end time for everyone. In contrast, Evergreen timers create a personalized countdown for each visitor the moment they land on your site. Even better, once the Evergreen countdown timer is enabled, the timer automatically restarts without manual setup.
👉 How it helps your store:
- Create a sense of urgency tailored to each shopper.
- Perfect for ongoing or evergreen promotions.
Feature 3: Product labels/badges
Product labels and badges display key information and promotion messages directly on product cards or product pages. With this feature, you can set up a sale label, sold out label, pre-order label, or any text/image labels.
👉 How it helps your store:
- Quickly grab customer attention.
- Highlight product availability more effectively.
- Boost sales and conversion with urgent promotional messages.
Feature 4: Product bundle
The product bundle section in the Eurus Shopify theme allows merchants to group multiple items into a single package. You can also apply a discount for a product bundle.
👉 How it helps your store:
- Encourages customers to buy more in one go.
- Great for gift sets, starter kits, or seasonal combos.
- Great for B2B stores to streamline bulk ordering with ready-made product bundles.
- Increase average order value.
Highlight features about Merchandising
Feature 1: Video looping
The feature showcases videos along with products featured in those videos, allowing customers to shop directly while watching intuitive videos. You can add up to 5 products for a video and show your social media information through a video shopping pop-up.
Besides, a looping effect is added to videos, making them catchy, dynamic, and hard to ignore.
👉 How it helps your store:
- Boost trust and relatability with UGC (user-generated content) videos.
- Let customers “feel” the products – their texture, movement, and use.
- Sell products directly from the videos.
Feature 2: Shop the look (Image hotspots)
Usually found on the homepage, the feature lets customers see and buy a full outfit or a set of matching items all at once. Customers can click on spots tagged on the product images (also called hotspot images) to see more details about each item.
👉 How it helps your store:
- Support upselling and gain bigger orders by recommending products that match.
- Great for fashion, home decor, or bundle-style products.
Feature 3: Product attribute table
A product attribute table helps shoppers compare multiple products based on specific features, like size, material, or compatibility. It shows the differences side by side, making it easier for customers to see what sets each item apart.
👉 How it helps your store:
- Let shoppers quickly scan & spot key differences between products and make decisions faster.
- Highlight product strengths without needing long descriptions.
- Great for stores with similar products in the same category.
Highlight features about Product discovery
Feature 1: Featured categories
This feature helps merchants showcase standout product lines or categories, making it easier for shoppers to find them among all the items in the store. If a visitor is just casually browsing without a clear idea of what they want, featured categories act as helpful suggestions to guide their shopping journey.
👉 How it helps your store:
- Easy navigation for users to specific categories that merchants want to promote.
- Boost product discovery and time spent on site.
- Create a cleaner, more organized shopping experience.
Feature 2: 4-level mega menu
Eurus theme Shopify supports up to a 4-level mega menu – more than the Shopify default menu with 3 levels. It allows merchants to add multiple categories, images, banners, or videos to the menu instead of a simple dropdown menu. Eurus gives merchants 7 different ways to present their mega menu:
- Simple menu: Menu shown in columns with promotional images.
- Tree menu: Drop-down menu with images and 4 levels.
- Banner menu: Menu with up to 3 banners inside.
- Product menu: Menu with a list of products inside.
- Blog menu: Menu with blog posts inside.
- Tabbed menu: Menu showing the submenu in vertical or horizontal tabs
- Contact menu: Menu with a contact form, information, or location map inside.
👉 How it helps your store:
- Make the navigation more dynamic and visually appealing.
- Support stores with large catalogues.
- Guide users to key areas, promotions, or content faster.
Feature 3: Mobile navigation: accordion menu, menu label
Eurus’s mobile navigation has been cleaner than ever with the new menu accordion layout. This layout collapses and expands menu categories, making it easier for users to explore multiple levels without feeling overwhelmed.
Merchants can also add menu labels—like “New”, “Hot”, or “Sale”—to highlight key categories and draw attention to important links.
👉 How it helps your store:
- Keep the menu compact and easy to browse on mobile.
- Improve user experience for stores with many categories or collections.
- Create a clean and organized feel that matches modern UX standards.
Feature 4: Featured collections
The featured collections section highlights key collections on the site. It offers visitors selected products in the collection or the whole collection.
Within this section of the Eurus theme, you can feature up to 3 collections. Each collection can showcase up to 20 products.
👉 How it helps your store:
- Make it easy for customers to navigate key collections.
- Helps first-time visitors quickly understand your product range.
- Make your homepage more dynamic and focus on sales.
Eurus Shopify theme review: Pros and cons
Explore the great and not-too-good points about the Eurus theme Shopify here:
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User reviews and ratings about the Eurus Shopify theme
With nearly 300 reviews and a 100% positive rating on the Shopify Theme Store, Eurus has clearly won the hearts of its users. The feedback speaks volumes: not just about its design, but also about its built-in value and support.
Here’s what real users are saying:
- “We’ve been using the Eurus Theme and are genuinely impressed. The built-in features saved us a lot app costs.” – Mako Skin Clinic
- “The Eurus theme is fantastic and beautiful design, easy to use, and highly customizable. What truly impressed us was the incredible support from Omni Themes.” – Puranza
- “With years of experience on Shopify, I can confidently say this theme has everything you need. Highly recommended.” – Vvög Corporatif
Successful stores using Eurus theme
Naturellement Bio
Naturellement Bio is a brand based in France, offers a handpicked range of natural beauty, wellness, and household products. Omni Themes has helped the store migrate from a very old e-commerce platform to Shopify and tailor the Eurus theme to meet their vision. The results speak for themselves: +175% conversion rate, +100% transaction volume, and a +10% increase in average order value.
>>> Explore the Naturellement Bio case study
Vescence
Vescence is a sustainability-focused brand selling natural fragrances. Through close collaboration and creative input, the store was transformed into a high-performing, visually stunning experience powered by the Eurus theme. The results: A 99/100 web performance score, a bounce rate of just 38.47%, and a major boost in traffic—all proving that clean design and smart features drive real impact.
>>> Explore the Vescence case study
Last words
After a close look at the Eurus theme Shopify, it’s clear that it offers a strong balance between flexibility, performance, and feature depth, especially for merchants looking to scale or enhance their store’s visual experience. While still having limitations, Eurus proves itself to be a reliable option for merchants in various industries.
Get Eurus theme today and enjoy FREE theme setup and design consulting!
Want to stay ahead in e-commerce and Shopify? Explore more insights at Omni Themes.
Got questions?
Well, we’ve got answers
Yes, the Eurus theme is fast and works stably on mobile devices. It has passed all 5 Core Web Vitals metrics from PageSpeed Insights, on both mobile and desktop, meaning that users can browse the store with little hassle.
Not at all. Eurus is built for merchants of all levels. You can customize your store’s layout, colors, fonts, and sections directly in Shopify’s theme editor—no coding required.
No. You must purchase a new license for each store you want to use it on. Further information: Can you use a Shopify theme on multiple stores?
Yes, Eurus supports RTL languages such as Arabic, Hebrew, and Persian. In addition, Eurus also supports other non-Latin script languages such as Japanese and Chinese.
