Top 19 Best Free and Paid Shopify Themes For Clothing 2024

After the Covid pandemic, there has been a large switch from direct shopping to online shopping due to the booming of the online marketplace, especially in the clothing marketplace. More and more fashion brands & retailers are moving online to approach a wider customer segment, leading to the rising need for visually appealing, user-friendly eCommerce themes.

Shopify clothing themes are the ideal choices for either newbies or experts planning to build a visually stunning online store with fully-packed features. Exploring the 19 Best Shopify Themes for Clothing below to give you reliable choices on picking up the astonishing outlook for your online store. Continue reading to explore each theme’s main features, pros, and cons to make an informed decision that aligns with your brand’s aesthetics and functionality needs.

Top 19 Best Shopify Themes For Clothing In 2024 ( Free and Paid)

First, we need to take a quick look at the listed 19 free Shopify themes and paid theme to help you build your clothing brand:

Ride (Free)

As the name implies, the Ride theme is one of the best free Shopify themes for clothing related to outdoor and adventure categories. The robust layout and vibrant visual elements are the signature points of the theme, allowing stores to showcase a lively and active storefront.

Key features:

• High-Resolution Image Galleries: The theme is ideal for brands to showcase every single detail of the clothing items and allows customers to be approached with crucial information like textures, fabric quality, etc.
• Mobile-First Design: This function is beneficial for stores targeting mobile customers as the shopping experience in such devices is straightforward, fast-loading speed, quick navigation, and user-friendly.
• Customizable Color Swatches: Store merchants can display different color options of a single apparel product, enabling customers to find the exact color and style they want from the item.

Dawn (Free)

In general, Dawn theme is the best free Shopify theme for clothing store due to its popularity among the Shopify merchant community, fitting with different shopping categories, including fashion and apparel.  The theme offers a clean, clear design to present a simple, minimal style that highlights the products themselves.

Key features:

• Minimalist Design: The target of this theme is to draw customer attention towards the product itself, with no complicated decoration or misunderstanding messages delivered.
• Quick Buy Option: This helps simplify the purchase process as clients can quickly add their favorite items to the cart without having to enter the product page. Customers can save lots of time on shopping, and they might want to buy more.
• Flexible Product Grid: Store merchants can alter the product grid in any way they prefer to showcase different product sizes, types, etc. The feature is ideal for stores displaying clothing items and their related accessories at the same time.

Origin (Free)

Origin focuses on delivering a unique branding story through product display, allowing brands to weave their signatures directly into the customer experience. As such, the theme is perfect for stores that want to connect customers through their own brand’s stories.

Key features:

• Storytelling Layout: The stores can set a description framework to introduce the product stories behind the brands’ clothing lines. Customers may be interested in such information given.
• Overlap Text on Banner Images: This function is useful whenever stores want to highlight special occasions like sales, new arrivals, limited items, etc., and helps draw customers’ attention effectively.
• Dropdown Navigation Menu: This is crucial for stores owning multiple clothing categories since they can present all of those existing categories in a single area for better site navigation. Customers can find their preferred clothing items in no time.

Spotlight (Free)

As being used by many online merchants, Spotlight is among the top-rated free Shopify themes for clothing brands, aiming at stores that want to highlight their best-selling items or exclusive collections.

Key features:

• Focused Product Highlighting: The theme is designed to spotlight key products like bestsellers, upcoming items, special limited items, etc., which allows store owners to highlight their special deals.
• Video Integration on Product Pages: There is no better way to introduce a piece of clothing through video, and this function allows store owners to showcase items in motion and provide a better sense of fit to clients who are interested in the products.
• Testimonial Features: Merchants can integrate reviews and ratings of the products next to their descriptions to guarantee the quality and validity of those items.

Taste (Free)

Taste is considered as of the best free Shopify themes for fashion since it can deliver a chic, modern design for contemporary fashion clothing stores. Its sleek design and intuitive navigation are the key factors that make it suitable for modern clothing brands.

Key features:

• Clean, Modern Aesthetic: This is ideal for high-end clothing stores since the product display is very clean, clear, and sophisticated.
• Dynamic Search with Filters: Customers can filter their clothing choices based on different elements like size, color, material, price, etc., which improves the overall customer experience, and helps them save time in searching for the appropriate products.
• Promotional Banner Space: This function creates rooms for online stores to promote their discount programs, sales events, and new clothing collections, ensuring that clients can approach critical information first when they come across the store.

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Eurus

After its release a year ago, Eurus theme ( Free SEO audit and theme setup & design consulting) earned lots of great reviews and soon became one of the best themes for the clothing online sector.  The theme is preferred by lots of users due to its various customization options, built-in features, fast loading speed, mobile-first experience, and other benefits.

With 5 different layout settings (Breeze, Breath, Swirl, Whiff, Puff), the theme can serve a variety of shopping categories besides the main Fashion and Accessories category, including Sports and Recreation, Home and Decor, Health and Beauty, and especially high-volume stores.

Key features:

• 80+ built-in templates & 40+ drag-and-drop sections: With numerous pre-built templates, as well as drag-and-drop sections, users will find it very easy to customize the storefront with those existing choices.
• Promotional countdown timer: Store merchants can set up the countdown timer to announce upcoming discount events or new-arriving pieces of clothing that will blow customers’ minds.
• 4-level mega menu: Stores can set the mega menu with full detail as the 4-level layout can help them present every single product available in store.
• Smart product filtering: Stores can apply certain key elements of the products like size, shape, color, gender, etc. so that customers can tick on the elements that match with their desired product search. The search process will then be less complicated.
• Image gallery: Showing multiple images of a particular clothing item can help clients get a full detailed visual of how they look when wearing such an item. The gallery can be used to display one of many products at the same time.
• Color swatches: The choice of color significantly affects the final decision of some clients. Attach different color choices into your product description to allow customers to pick the most suitable option.
• Cart Upsell: The theme allows store merchants to suggest clients with related clothing items of their current orders, helps push the conversion rate, and keeps customers coming back for more.

Blum

Blum is a theme tailored for the fashion, health, and beauty sectors, emphasizing image-rich presentations vital for sales conversion in these industries. Unique for its mobile-first design, 

Blum ensures an optimal shopping experience for mobile users, featuring fast load times and customizable pages to highlight your collection. It combines intuitive navigation, quick view options, and a clean design, making it an excellent choice for fashion eCommerce, ensuring your store stands out.

Main features:

• EU Translations: Provides support for several European languages, improving accessibility for a more extensive European audience -a vital component for global sales.
• Store Locator: An application that connects online and offline purchasing experiences by helping users locate actual store locations.
• A countdown timer may provide a sense of urgency and expedite decision-making, particularly useful for sales or limited-time promotions.
• Color Swatches: Enhances the purchasing experience by letting customers view items in several hues straight from the product list.
• Quick View: Simplifies surfing by allowing a glance at product details without having to leave the current-viewed page.

Pros :                

• Beautiful and elegant layout that tells a narrative.
• Promotional design elements include featured product carousels, programmable pop-ups, etc.
• Adaptable to mobile platforms.
• Superior page speed.
• 24/7 Live Chat Assistance.
• Navigating intuitively.
• Completely harmonious Features of Online Store 2.0.

Cons:

• Having so many customizing options might overwhelm consumers.
• Distinction between the three offered styles.

Mavon

Mavon can be considered a trendy Shopify theme for modern fashion firms seeking a clean image. The theme is ideal for businesses with high-end graphics due to its simple layout and precise lines, which allow items to shine. Thousands of online merchants have implemented the theme into their stores, helping boost conversion rates effectively.

Main features:                                 

• Advanced filtering: The more filters the theme offers, the better chance that customers can find the products that match their preferences
• Color swatches: Many color options can create a better visualization of the store’s products.
• Quick view: Consumers like us love to have a quick view of the product before making the purchase decision, and the Mavon theme can support this function very well.
• Mega menu options: Access to various functions within this Mavon theme is very convenient, and the menu options are friendly.
• Blogs: The blogging area is an indispensable part of a successful store, and the theme can assist merchants in creating a fantastic blogging space to provide customers with useful information

Pros:

• Design minimalism with a focus on products.
• Seamless multi-device purchasing encounter.
• Navigating the product efficiently.
• Endless free trials.
• Theme license that never expires.

Cons:

• Limited appropriateness for vivid aesthetics.
• Little ability to customize creatively.
• Absence of sophisticated features for intricate retail demands.

Streamline

Streamline theme is one of the best shopify themes for clothing in terms of mobile-optimization. It is excellent for apparel stores that emphasize mobile consumer experiences. It immediately pulls customers in, emphasizing flowing animations and a dynamic layout. Because of its emphasis on visual storytelling, the theme is ideal for businesses with a vital lifestyle component.

Main features:

• Homepage Slideshow: Captivates visitors immediately with striking visuals of your latest or featured clothing lines. This function helps online stores to feature some of their latest fashion collections, limited items, or sales promotions on their homepage, helping to boost customer engagement with the purchasing experience.
• Multi-level dropdown menu: The dropdown menu is always a useful tool to assist customers with finding their desired things/ items. The streamline theme supports a multi-level dropdown menu to help stores create a detailed shopping experience.
• Product filtering system: Any shopper can utilize this function to select the matching clothes based on preferences like size, color, or style, enhancing their shopping experience.
• Visual storytelling: The images and layout designs are a great means of transporting the brand’s spirit to customers

Pros:

• The best possible mobile shopping encounter.
• Animations that engage users.
• Solid support for the visual identity.
• Regular updates with an endless free trial.
• Unique built-in features, such as portfolio pages, flash sales, social networking integrations, etc.

Cons:

• Unsuitable for establishments with a lot of goods.
• Strong demand for the production of high-quality content.

Symmetry

Main features:

• Different homepages and collection page layouts: The theme allows merchants to set up different clothing collections, which cater to diverse branding styles. 
• Customer testimonials and reviews: This mode provides customers a way to check the quality and authenticity of the products that they are about to purchase
• Pre-designed pages: With hundreds of pre-designed pages, merchants can save lots of time and effort on building the entire store with multiple pages. Each page can showcase a unique style that the brand wants to deliver.
• Product zoom functionality: Zooming is a way to help clients view in detail the products they are searching for. The Symmetry theme can provide several zooming features that match different clothing items from different stores.

Pros:

• Minimalist yet appealing design.
• Balanced design for large catalogs.
• Multi-column menu for the organization.
• Customizable content sections.
• Elegance in product display.

Cons:

• Complexity for small inventories.
• Not suitable for stores with large inventors.

Be Yours

Be Yours is one of the best Shopify theme for ecommerce since it can offer a wide range of customization choices for different design purposes. The theme provides a simple but modern design to assist online merchants in building a contemporary style to draw the attention of Gen Z or millennials. Significantly, the theme is a perfect choice for owners with several physical stores or who work in the dropshipping niche. 

Main features:

• Multiple Homepage and Collection Page Layouts: Various pre-made homepage and collection page layouts can help merchants quickly figure out the design style they wish to apply for their stores.
• Customizable Headers and Footers: Currently, not many Shopify themes can offer a customized header and footer area. However, the Be Yours theme is the exception since you can customize these two critical areas’ information, position, and layout.
• Product Filtering: Simplifies the search process for customers, making it easier to find clothing by size, color, style, or other attributes.
• Pre-order Function: This is one of the most valuable functions every store should have, and the Be Yours theme is doing great with this feature. Customers can order their preferred clothing items before the store sells them. 
• Product & Trust Badges: Stores having several product or trust badges usually attract more clients since these signs show that the stores are reliable. The Be Yours theme supports store owners to place their earned badges at any position they desire on their online stores.

Pros:

• Romantic and modern design.
• Detailed product displays.
• Enhanced storytelling capabilities.
• Intimate online atmosphere creation.
• Regularly updated and unlimited free trial.

Cons:

• Specific aesthetics may not suit all brands.

Stiletto

Stilleto theme is the best shopify theme for clothing specialized for high-end fashion & apparel brands. With two signature functions: exquisite lookbooks and interactive product pages, the theme offers customers a fascinating purchase experience with joy and luxury. Some famous clothing brands like Naturel USA, Eleven by Venus Williams, and Heidi Merrick are applying this particular theme for customizing their storefronts.

Main features:

• Navigation of the Collection Page: Streamlines user experience by allowing efficient browsing and filtering within clothing collections.
• Timer Countdowns: Encourages quick purchasing decisions by creating urgency for time-limited offers or sales.
• Dynamic product Pages: Enhances customer engagement with interactive elements and detailed views of clothing items.
• Promotions Inside the Menu: Increases visibility of deals and special offers without disrupting the shopping experience.
• Lookbooks and Photo Collections: Offers style inspiration and showcases clothing in lifestyle contexts, aiding visualization and potential outfit combinations.

Pros:

• Luxury and functionality combination.
• Elegant lookbook integration.
• Sophisticated online shopping enhancement.
• A variety of delivering promotions.

Cons:

• It is not appropriate for simple-designed stores or owners who wish to apply the ordinary design style.

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Motion

If you are looking for a minimalistic design theme for your clothing store, Motion is a perfect option to consider. The theme offers exciting features like animations/ videos to help the stores’ products become more “live.” Customers can view how fit and style the piece of clothing can offer and quickly make the purchasing decision. The customer experience is boosted to a new level with this captivating imagery. 

With 97% positive reviews, this is the best Shopify theme for fashion brands as rated by many previous and current users.

Main features:

• Video and Animations: The clothing visuals and engagement are set in motion, creating a dynamic shopping experience for every customer.
• Advanced Search Capabilities: With detailed search filters, customers can choose the appropriate paints, shoes, shirts, etc. based on their preferences.
• Zoom and Hover Features for Images: Lots of clients would like to view the clothing items in detail to see their texture, color, shape, etc. And this function can provide clients with product insights into all those features.
• Customer Product Reviews: Customers like us love reading real feedback and recommendations for the products, and the Motion theme knows how to help online stores in building this area
• Promotional Pop-up Notifications: This feature of the Motion theme can help capture customer attention with timely offers and deals, encouraging immediate engagement and potentially boosting sales. 

Pros:

• Dynamic video and animation usage.
• Engaging product presentation.
• Immersive shopping experience creation.
• Customer reviews for boosting trust & reliability.

Cons:

• Requires high-quality video content.
• Relatively high price

Highlight

As the name implies, the Highlight theme allows the brands to showcase their signature points to the public and highlight those key points so that clients will remember them. With a large range of filtering options and sophisticated search choices, online stores can let their clients customize their selections, and pick up the best ones with ease. The theme is also highly recommended for its optimized loading speed as rated by the PageSpeed Insights and GTmetrix. 

Main features:

• Advanced Search Functionality: Like any advanced search function, the Highlight theme allows merchants to set up different elements and filters to support customer experience.
• Showcase Lookbooks: A lookbook is what customers can utilize to visualize how the piece of clothing can match their body or outfit. The theme offers several selections of lookbook styles for diversification.
• Multiple Language Support: This benefits any store wishing to go international or enter different continents. The theme supports various types of languages that store demand for.
• Inventory Level Display: Builds trust and improves the shopping experience by informing customers about the availability of items, preventing disappointment from selecting out-of-stock products.

Pros:

• Enhanced visual impact.
• Advanced search functionality.
• Comprehensive filtering and sorting.
• Easy product discovery.

Cons:

• Visual-heavy design demanding.

Impulse

The Shopify Impulse theme is being used by millions of online merchants around the globe since it provides features like configurable promotional pop-ups, cross-selling across items, and a robust user review system. We, as well as many merchants, find it convenient to use the theme to customize the store’s layout in an appealing & stylish aesthetics.

Main features:

• Product Cross-Selling Features: This helps encourage consumers to conduct additional purchases by suggesting related clothing items or accessories that complement what the shopper is currently viewing.
• FAQ Section Availability: The Questions & Answers area helps reduce customer service inquiries by answering common questions about sizing, materials, and care instructions for clothing.
• Language Support Options: The multiple choices of language can truly make the online store more accessible to a global audience by offering translations in multiple languages, broadening the customer base.
• Product Highlight Badges: This assists stores to draw attention to specific attributes of clothing items, such as “New Arrival,” “Bestseller,” or “Limited Edition,” influencing shopper decisions.
• Customer Review System: The review system is essential to build trust and credibility by showcasing real customer feedback on the quality, fit, and style of clothing items.
• Promotional Pop-Up Alerts: The pop-up assist captures customer attention with timely offers and deals, potentially increasing conversion rates and average order values.
• Inventory Display Indicators: This function helps inform shoppers about the availability of clothing items, enhancing transparency and reducing frustration over out-of-stock products.

Pros:

• Flexible marketing strategy support.
• Fast loading speed.
• Product cross-selling features.
• Customizable promotional pop-ups.
• Robust customer review system.

Cons:

• Potential for pop-up overuse.

Fashionopolism

Fashionopolism is a premium Shopify theme for ecommerce that offers multiple in-depth customization options and special layout designs to help brands stand out in the competitive fashion market. The theme is ideal for brands to showcase their trending clothing items.

Key features:

• Unique Product Zoom: The feature allows customers to closely view and examine the quality, textures, and details of the clothing items, helping enhance customers’ visualization when they are on the shopping journey.
• Slideshow Feature: This is beneficial for stores that want to showcase their latest clothing collections and trending items. It can attract customers to that area and boost eagerness to make purchases.
• Dropdown Navigation Support: With stores having multiple product categories and segments, this dropdown feature is a must-have. This helps them to display all of their selling products in one place, creating a seamless & smooth shopping experience

Reformation

If you are a fan of eco-friendly clothing trends, the Reformation theme is a perfect choice to examine. Through its clean, green, and environmental-friendly design features, the theme supports stores with a sustainability commitment to sell high-quality eco clothing.

Key features:

• Promotional banners: Online stores can place their promotional banners anywhere they prefer (most ideal is the homepage) to introduce the current and upcoming flash sales, discounted programs, new arriving products, etc.
• High-Quality Imagery: The theme enables stores to set up high-resolution photos to present clothing products in a lively, engaging way. All of the product features are highlighted effectively through the help of the theme.
• Quick Buy Option: This helps save time and effort for customers on the shopping experience, as they can quickly grab the products they like and complete the checkout process without having to view the product page in detail.

Mandolin

The Mandolin theme is a combination of sophistication and functionality, which is ideal for stores with large clothing categories, from casual/ ordinary to high-end, stylish clothing.

Key feature:

• Product Filtering: In order to serve large-volume stores, product filtering is a must-have feature since customers can find the exact piece of clothing they are searching for with several key elements like size, color, material, style, shape, etc.
• Lookbook Feature: The lookbook is a great way to present clothing items in an inspired, engaging way. Customers can imagine how they would be in such clothing, which helps them make the purchase decision at ease.
• Dynamic Checkout Buttons: Customers can make immediate purchase options at the product pages, without having to proceed to the checkout area. This helps reduce unnecessary steps and saves time for consumers.

Focal

Focal theme is a fantastic choice for high-end and luxury clothing stores due to its striking visual designs and integration with multiple advanced features.

Key features:

• SEO features: The theme supplies several useful SEO functions like keyword research, SEO optimization, image enhancement, etc., to help online stores earn a better natural ranking on search engines like Google or Bing.
• Wide Layout Design: The theme optimizes merchants’ storefronts to help them present as many products as possible but still in an organized way. The products are delivered in a more immersive and appealing manner.
• Social Media Integration: Popular stores usually have their own social channels connected with the main store, and this function allows stores to connect all of that social networking to their main stores. This helps clients interact more engaging and active with the stores’ activities.

Disadvantages Of Using A Free Shopify Theme For Clothing

Users may face some drawbacks when utilizing the free Shopify themes for clothing store. Let’s break down these cons in detail and decide if we can accept them or not:

• Limited Customization Options: There are not many pre-made designs or layouts available in such a theme.
• Common Design Templates: As for the limited number of design options, most stores using the free Shopify themes for clothing may look the same, making it difficult to stand out in the marketplace.
• Basic Functionality: These free themes do not provide the necessary tools & measurements to operate a fully-functioned store like SEO, analytics, payment support, social integration, etc.
• Lesser Support and Updates: The level of support and updates for free themes are likely to be lower than paid options since most theme developers focus mainly on updating paid themes.
• Scalability Issues: When a business grows, a free Shopify theme may not be enough to help manage/ control essential elements like traffic, conversions, marketing, inventories, etc.

With the drawbacks listed above, you may have to think again about choosing the free Shopify themes for clothing. Luckily, there are still lots of paid themes with huge improvements to the free choices. Let’s explore the top 5 paid Shopify clothing themes that you can rely on!

How to choose a perfect Shopify theme for clothing

Selecting the perfect Shopify theme for a clothing store is not an easy task. Here we will introduce several tips to help you solve this task with ease:

• Consider speed and seamless device integration as your priority when choosing the theme since this is a critical factor when picking the best Shopify theme for clothing brands.
• Pick up the theme(s) that assist with various customer-supported functions like advanced filters, zooming, quick view, etc.
• Multiple language & payment gateway supports are two crucial factors to consider if your brand aims to go global.
• Plan for themes in your budget, and select the most appropriate option with that budget: either free themes or paid themes. The best free Shopify theme for clothing stores can be a good option if you do not have a lot of money to spend on the theme selection.

In Conclusion

It is crucial to pick up the best Shopify themes for clothing stores since it can be game-changing for your online business. Try to pick up your favorite options among our suggested choices and share what you think about them. Remember to visit Omnitheme.com for more updated information.