If you’re just starting out on the e-commerce journey, choosing products to sell on Shopify is a hard and vital decision that will impact your entire business. But don’t worry, we are here to provide you with the best products to sell on Shopify.
The choices we’ve given to you are not random things, but based on real data and trends. Let’s dive into the most suitable niche for your dream store.
Best products to sell on Shopify
Here are top 10 product ideas to sell on Shopify that you should take a look:
- Skincare
- Shirts
- Activewear
- Underwear
- Makeup
- Vitamins and supplements
- Bedding
- Kitchen appliances
- Arts and crafting materials
- Alcoholic beverages
1. Skincare
Skincare now stands among the most common products to sell in the eCommerce market. The market is projected to blossom up to USD 194.05 billion by 2032. Some product types recommended to offer in this niche:
- Facial cleanser
- Serums
- Moisturizers
One inspiring brand to look up to is Flawless Aesthetics, which has gained massive popularity by offering straightforward, science-backed skincare products at affordable prices.
2. Shirts
Shirts and top clothes stand as one of the most beloved products when it comes to fashion, especially with t-shirts. The global t-shirt market size is projected to experience an annual growth rate of 2.96% (CAGR 2025-2029). The potential market creates a big opportunity for Shopify merchants to start with this category.
There are some niches you should consider:
- Graphic t-shirt
- Custom printing t-shirt
- Classic t-shirt
- Streetwear t-shirt
Let’s take inspiration from Creative Apparratus – a brand that sells t-shirts and custom designs for brands and companies.
3. Activewear
The activewear market size is becoming hotter and hotter than ever. It is expected to see strong growth in the next few years with $506.12 billion in 2029. If you’ve just stepped into the ecommerce world, this niche may be a potential choice to grow your business with:
- Sports bras
- Leggings and pants
- Footwear
- Sports accessories
Alo Yoga is a good example of a successful activewear store on Shopify. They offer suitable yoga wear while spreading yoga love and bringing unique yoga styles to the world.
4. Underwear
Potentially reaching over $136 billion by 2031, underwear clothing is worth considering for newbies in the e-commerce market. Here are some recommendations for you to begin with:
- Bikinis
- Boxers
- Sports underwear
A great underwear example store to follow is SKIMS by Kim Kardashian, where offers a wide range of sizes and nine different skin tone shades to suit diverse body types.
5. Makeup
The makeup market continues to grow up ($70 billion by 2032), fueled by social media trends and beauty influencers. If you’re looking to diversify your product catalog or launch a fresh business, the makeup niche is a vibrant, ever-evolving field to explore:
- Foundations and concealers
- Lipsticks and lip glosses
- Eyeshadow palettes
- Makeup tools (brushes, sponges, organizers)
Take example of Kylie Cosmetics – a standout cosmetics brand on Shopify, launched by Kylie Jenner. With bold product launches and smart use of social media, the brand quickly built a loyal following and became a major name in the beauty industry.
6. Vitamins and supplements
Google Trends shows that the vitamins and supplements market has had consistent consumer interest over the past five years, making it an up-and-coming niche for new merchants.
If you’re planning to tap into the market, this category could offer strong growth opportunities with products like:
- Multivitamins
- Protein powders
- Herbal supplements
- Immune boosters
Naturellement Bio is a great example of a successful supplement brand on Shopify, focusing mainly on natural foods and supplements to support overall health, fitness, and natural beauty.
7. Bedding
As more people invest in creating cozy, personalized sleep spaces, the bedding industry is quietly booming with a recorded revenue of US$45.47 billion in 2025. Key products include:
- Mattresses
- Pillows and pillowcases
- Bedroom furniture
- Sleepwear
New merchants can follow the example of Bed Threads, a brand that has built a reputation for bedding comfortness with minimalist designs and clever branding.
8. Kitchen appliances
Kitchen gadgets aren’t just about utility anymore—they’re part of the lifestyle people show off. That leads to the growth to USD 27.94 billion by 2032, creating various opportunities for new Shopify merchants. Popular product ideas include:
- Coffee makers
- Electric grills and toasters
- Blenders
SOGA is a great case of a Shopify-powered brand thriving in this niche, launching and distributing exceptional kitchenware products and differentiated designs.
9. Arts and crafting materials
The demand for arts and crafts supplies has been rising steadily, especially with more people embracing DIY hobbies, handmade gifts, and home-based businesses. Searches for “crafting” have been surged strongly in recent years.
Some product ideas for this niche to follow:
- Paint sets and brushes
- Embroidery kits
- Art printing
- Crafting papers and tools
Take example of The Kids Print Store, a brand specializing in nursery and bedroom wall art decor prints. Their success comes from various product catalogues, high-performance and user-friendly website.
10. Alcoholic beverages
Alcoholic beverages have a long history of thousands years, and by 2032, it is projected to reach USD 5716 billion. This is such a potential market for new merchants to enter. Here are some recommended types of products to explore with:
- Beer
- Wine
- Gin
- Cocktails
A prominent player in the market is The Bar – an UK-based brand known for offering a wide selection of alcoholic drinks. The brand stands out by offering a convenient, stylish, and premium drinking experience—key factors that have contributed to their success.
How to find products to sell on Shopify?
Finding the right products to sell is one of the most important steps in building a successful Shopify store. But where and how to find them is another hard question. Here are some practical ways to discover winning products:
Google Trends
Google Trends is a great tool to see what people are currently searching for. You can track seasonal trends, rising product interest, and also long-term demand. To check it, you need to:
- Go to Google Trends.
- Enter the keyword/term you want to explore.
- Adjust the filters by setting your desired location, time range and more.
- Analyze the Interest over time chart to see if interest is growing, stable or declining.
- Use Compare feature to analyze multiple keywords and spot the stronger trend.
Online marketplaces
Online marketplaces like Amazon or eBays are a good reference for you if you don’t know how to start. Browse these platforms to find “best-seller” items. You also need to check check customer reviews, ratings and how many units that items are bering sold to learn more about customers and their interests.
Competitors
Learn from successful competitors is a great way that helps you grow faster in the market. You should check out what other successful Shopify stores or niche brands are selling and also look for gaps you can fill or areas where you can offer a better version.
Conclusion
As a new merchant entering the first steps in the ecommerce world, choosing a key product to start among thousands of categories out there is a hard but strategic decision. This blog have provided you an overall look of the market and given a list of best products to sell on Shopify. Now, it’s your turn to take action—research, test, and refine your ideas. Remember, success doesn’t come from picking the “perfect” product right away, but from learning, adapting, and staying consistent.
If you’re eager to learn more about Shopify and eCommerce news, don’t forget to check out our latest posts on Omni Themes!
