The growing popularity of online beauty shopping is prominent. It is reported that the beauty and personal care market generated around $598 billion in 2024 alone. And it is expected to grow at a CAGR rate of 6.76% by 2029.
The fact that health and beauty are among the biggest categories in online shopping has inspired many new businesses. Shopify is a leading platform for beauty e-commerce owing to its numerous advanced features and benefits.
In this article, we will be discussing the top 10 best Shopify beauty stores, what aspiring sellers can learn from them, and tips for opening a successful beauty shop.
Top 10 Best Successful Shopify beauty stores 2025
To begin with, we will look at examples of the best-selling beauty product stores on Shopify. The following table gives an overview of what they sell, their unique features, and USP.
| Store Name | Core Products | Unique Feature | USP | |
|---|---|---|---|---|
| 1 | Kylie Cosmetics | Cosmetics | Celebrity-backed brand by Kylie Jenner. | Trendsetting makeup collections. |
| 2 | The Honey Pot | Feminine Care | Plant-based, clinically tested products. | Natural solutions for feminine hygiene. |
| 3 | OUAI | Hair Care | Founded by celebrity hairstylist Jen Atkin. | Premium hair care with effortless styling. |
| 4 | innisfree | Korean Skincare | Nature-inspired ingredients from Jeju Island. | Sustainable and eco-friendly skincare. |
| 5 | Dossier | Perfume | Affordable alternatives to luxury fragrances. | High-quality scents at accessible prices. |
| 6 | Blu Atlas | Men’s Skincare | Ingredient-conscious grooming products. | Tailored skincare solutions for men. |
| 7 | Boie | Personal Care | Eco-friendly, antimicrobial personal care items. | Sustainable hygiene products. |
| 8 | Sugardoh | Sugar Waxing | Eco-conscious sugar waxing solutions. | Natural and gentle hair removal. |
| 9 | Not Pot | CBD Supplements | Fun, quirky branding with a social mission. | Accessible CBD products with social impact. |
| 10 | oVertone | Hair Coloring Products | Vegan, semi-permanent dye conditioners. | Bold hair colors without damage. |
1. Kylie Cosmetics (Cosmetics)
Starting off our list of the best Shopify beauty stores is Kylie Cosmetics. This online shop is run by a famous social media influencer, Kylie Jenner. The store specializes in selling makeup and cosmetics, with recent expansions to fragrance, skincare, and baby products.
How does Kylie Cosmetics distinguish itself from other stores? Beyond the fame of its owner, this beauty shop does a very solid job of creating a compelling online shopping experience. The web layout captures attention with promotional content, trendsetting collections, clear CTA, and high-quality media.
In addition to that is the inclusion of social proofs and reward programs. Such strategies are effective in building trust and encouraging repeat customers.
2. The Honey Pot (Feminine Care)
The Honey Pot is an established health and beauty Shopify store in feminine care. Their product lines cover pads, tampons, menstrual cups, gentle washes, and sprays. All of them are plant-based and clinically tested, ensuring safety and the highest comfort.
Regarding the web design, The Honey Pot leverages bold statements and empowering taglines for branding. All these are further emphasized by vibrant and inclusive product images, custom illustrations of various plants, and playful wording.
Informative blogs and fun quizzes are also strategically employed to show their deep understanding of the niche. Altogether, they make The Honey Pot a top-of-mind brand regarding natural feminine products.
3. OUAI (Hair Care)
Another beauty products Shopify store on our list is OUAI. This brand mainly sells haircare products, such as shampoos, conditioners, and styling treatments.
Founded by experts in the field, celebrity hairstylist Jen Atkin, OUAI sports a sleek and unique aesthetic. Exploring the site feels like flipping through a virtual beauty magazine. Every scroll captures attention with fluid animations and transitions.
4. Innisfree (Korean Skincare)
Among the best Shopify beauty stores, innisfree has positioned itself as a leading beauty brand. If you search for Korean skincare, the search results will immediately return this brand at the top.
Powered by Shopify, Innisfree’s website features a minimal design. The products are strategically categorized into distinct sections such as Exclusive Offers, New, and Best Sellers. Such clearly defined categories help reduce decision fatigue for shoppers while allowing them to get to know the brand.
5. Dossier (Perfume)
The next one is Dossier, a French perfumery brand. This company brands itself as offering affordable alternatives to luxury fragrances. Their profile covers over 90 high-quality scents for both men and women, all available at economical prices.
Dossier grabs people’s attention with a funky design. The employment of homepage videos and high-quality imagery creates a sense of opulence. In addition to that is prominent social proof like ratings and customer testimonials.
6. Blu Atlas (Men’s Skincare)
The list of the best Shopify beauty stores cannot be missed out on Blu Atlas. This brand takes a niche approach, which is to sell skincare and grooming products for men.
Blu Atlas targets a specific segment of modern men who are not hesitant to spend on high-quality items. To attract such customers, it places a strong emphasis on natural ingredients and minimalist branding.
The clean and minimal web layout reflects the luxury aesthetic without being boring. Adding to that are authentic customer reviews and ratings. There are also attractive promotional offers and discount popups, urging new visitors to try the products.
7. Boie (Personal Care)
Boie is one of the top Shopify beauty stores in the personal care section. Instead of offering various products, this brand focuses on essentials like flat body scrubbers, face scrubbers, and hooks.
Similar to Blue Atlas, Boie’s website comes with a clean design and attractive promotional discounts. Their branding centers around sustainability, with the menu bar featuring a separate section called “How to Recycle.” Such a clever strategy distinguishes Boie from thousands of beauty shops out there.
8. Sugardoh (Sugar Waxing)
Sugardoh is one of the most popular health and beauty Shopify stores. Selling at-home sugaring kits, its mission is to provide a gentle and natural alternative to traditional waxing.
Sugardoh’s website impresses with a coherent and friendly design. The use of an inviting pastel color scheme, accompanied by positive imagery, creates a sense of warmth and welcome, effectively reflecting their motto of “half the pain.”
On the bottom left comes a sticky interactive quiz button for those who are new to such kits. In the meantime, the inclusion of authentic customer photo reviews and social media integrations enhances credibility.
9. Not Pot (CBD Supplements)
Not Pot sells Shopify beauty products like CBD gummies and CBD-infused skincare items. Notable CBD offerings include their Original CBD Gummies, Fresh Banana Body Crème, and CBD Icy Gel.
Featuring a retro-ish anime style, their website evokes a chill and approachable vibe. Such design, with concise copy, casual phrasing, and clever use of custom illustrations, allows Not Pot to educate customers on CBD supplements and how they can be beneficial when used correctly without being overwhelming. Such a strategy has helped them sell and garner over 6,000 positive reviews thus far.
10. oVertone (Hair Coloring Products)
Our list of top Shopify beauty stores ends with oVertone, a hair dye brand. Rather than using traditional chemical dyes, their products highlight a haircare capability. This is well delivered in their motto: “It’s a conditioner that colors your hair.”
oVertone stands out with a clean and customer-centric web design. Their storefront is packed with useful information about hair dying. The personal hair color quiz lets shoppers engage and get advice on which products go well with their hair type and color. Meanwhile, the addition of real-life customer photos tackles any concerns about the vibrancy and effectiveness of their colors.
How to Build A Profitable Shopify Beauty Store
There you have it: an ultimate list of the best Shopify beauty stores. You can now confidently start your own beauty business. But the first steps are often scary. Let us equip you with some essential insights to get going.
1. Defining Your Niche and Target Audience
As you can see from the case studies here, their success stems from effectively catering to their niche and target audience. The beauty industry, while potential, is competitive. To stand out, you must avoid being generic.
Start by selecting a specific niche. Potential ones include makeup and cosmetics, skincare, and feminine care. Then determine your target segment. Who do you want to sell to: luxury consumers, budget-conscious shoppers, eco-conscious buyers, or a specific age group? Ultimately, you will be able to create a product that actually clicks.
A tip is to play to your strengths and knowledge. The further steps will come off much easier.
2. Crafting a Compelling Brand Identity
Brand identity is a bridge that connects you with the right customers. It’s what people think of when they hear about your e-commerce store. The three key elements of branding are brand values, brand mission, and brand voice.
3. Building Your Shopify Store: Design and Functionality
Now you are ready to set up your store. This includes securing your domain name, setting up hosting, and configuring your store settings within Shopify admin.
Coming to the web design, it should reflect your branding while being easy to navigate for shoppers and optimized for conversions. Thus, you should be meticulous when choosing a Shopify theme for beauty brand.
There are many themes designed for Shopify beauty stores. Among the popular ones is Eurus. This premium Shopify is often recommended for being:
- Visual focus: Present beauty products with high-quality images, lookbooks, and sliders.
- Mobile-friendly design: Offers a smooth shopping experience on all devices.
- Design flexibility: Customize colors, fonts, and layouts to match your brand’s vibe.
- Built-in marketing tools: Provides many sale-boosting features such as product labels, cart upsells, and advanced SEO tools with a free audit service.
- Fast loading speed: Ranks among the top-performing Shopify themes with an average speed score of 87.17.
4. Marketing Your Beauty product Shopify Store
Last but not least is store promotion. Common practices are leveraging social media platforms, collaborating with influencers, email and SMS marketing, and optimizing websites for SEO. Such strategies are proven to be effective in branding and driving sales.
Health and beauty Shopify stores: Additional Tips and Best Practices
As the beauty industry is becoming more and more competitive, it’s important to stay current with trends and best practices. Here are some recent insights:
AI and Beauty Technology
Ever since its appearance, artificial intelligence (AI) has significantly transformed e-commerce. And this doesn’t exclude the beauty sector. One advancement is the use of AI tools to offer personalized product recommendations and virtual try-ons.
Stores employing AI-powered tools have witnessed improvements in customer experiences and sales. For instance, JCPenney reported that shoppers using an AI skin-care advisor in Q1 2024 experienced a 23% higher average order value.
Building a Community Around Your Brand
A thing about the health and beauty industry is that consumers, especially new shoppers, are often skeptical about product quality and effectiveness. One common behavior among this group is to seek advice and reviews before making a purchase.
Building a community around your brand provides a platform for customers to ask questions, share experiences, and receive support. This not only enhances brand visibility but also fosters trust and loyalty.
Additionally, an active community contributes positively to SEO efforts. It is also an effective channel for promoting products and special offers.
Scaling Your Beauty Shopify Store When Necessary
Scaling effectively is vital for most e-commerce brands. The purpose of this practice is to reduce risks and reach more customers. You should start thinking about it when you have consistent sales, solid customer demand, and the resources to expand. And the entire process should be implemented with a well-thought-out strategy.
Legality and Regulatory Compliance
Last but not least, always stay updated on legal and regulatory requirements. Beauty products contain various active ingredients; thus, understanding compliance laws and safety standards is a way to avoid future complications, fines, or product recalls.
In some places, like the U.S., beauty products don’t require pre-market approval from the FDA, but they must comply with labeling, safety, and ingredient regulations. For selling CBD-infused beauty products, such as those sold by Not Pot, you must follow specific state and federal regulations.
Final Thoughts
That concludes our ultimate guide on Shopify beauty stores. Hopefully, this article has equipped you with everything you need to know to start selling beauty products on Shopify. We wish you success and look forward to seeing your brand thrive. Find our content helpful? Visit Omni Themes for more insights!
