With the recent boom of online shopping, there are many brick-and-mortar stores switching to the digital marketplace. The number of new merchants rises significantly, leading to the urgent need for appropriate eCommerce themes to start an online store.
With entrepreneurs or businesses choosing Shopify to start their online sales, the selection of a Shopify eCommerce theme is crucial to have a good beginning. If you are wondering which option to consider among the hundreds available, read till the end of this article to explore the 15 best Shopify eCommerce themes in 2024.
What are Shopify eCommerce themes?
Shopify eCommerce Themes are pre-designed templates that you can use to build your online store on the Shopify platform. Essentially, these themes provide your Shopify store’s basic structure, and layout, and add a unique style to your website design. Just like a physical store’s exterior attracts customers, a well-chosen Shopify theme can draw visitors to your online store.
Types of Shopify Themes:
Currently, Shopify offers e-commerce merchants various types of Shopify Themes to choose from and use for your store:
- Free themes: Created and provided free by Shopify, these provide basic functionality with limited customization.
- Premium themes: Developed by third-party partners of Shopify, they offer more features and customization options, with a separate customer support team to assist your store’s growth. Some of the themes are designed for particular niches like fashion, electronics, or food, while some are created for the vast use of any industry.
15 Best Shopify Ecommerce Themes | Sep 2024 Update
Before we investigate the details of the 15 best ecommerce Shopify themes, let’s take a look at the quick comparison table below to get a brief of the introduced options:
| Theme name | Price | Reviews |
| Dawn | Free | 32% positive |
| Craft | Free | 62% positive |
| Origin | Free | 25% positive |
| Sense | Free | 39% positive |
| Studio | Free | 50% positive |
| Eurus | $250 | 99% positive |
| Taiga | $380 | 99% positive |
| Kalles | $89 | 99% positive |
| Minimog | $88 | 99% positive |
| Porto | $59 | 98% positive |
| Motion | $360 | 97% positive |
| Pipeline | $360 | 97% positive |
| Icon | $280 | 93% positive |
| Impact | $380 | 87% positive |
| Paper | $320 | 86% positive |
Now, we will move on with a detailed analysis of the best shopify theme for ecommerce, including their key features, pros, and cons.
1. Dawn ( Free)
While being one of the best free Shopify themes available from the beginning, the Dawn theme still be able to support online stores with every basic function they need to create and operate such business. It constantly updates to deliver users with the most useful features, while keeping its minimalist style as its signature point.
Key features:
- Content-rich blogs: You can share your brand stories, news, updates, loyal programs, etc., to raise awareness towards your business and encourage customers to interact actively with your store.
- Ultra-high-definition imagery: This feature allows merchants to showcase the store’s products in the best conditions (appropriate light, high-resolution, parallax adding, etc.), which helps bring the best visual quality to draw customer’s attention.
- Consumer reviews integration: The review area is an indispensable part of any online store wishing to build trust and credibility through the usage community. Direct customer feedback on the product pages can provoke the buying decisions of other clients effectively.
2. Craft ( Free)
While it may not be the best Shopify theme, Shopify Craft theme is still a good theme with elegant typography and modern visuals. This free theme is appropriate for particular business niches like handmade, artisan, home & decor.
Key features:
- Extensive catalog navigation mega menus: The multi-layer mega menu allows brands to arrange products into large catalogs, making it less complicated for clients to explore the exact products they need through structured navigation.
- Gallery and video-rich product marketing: The theme allows brands to create image galleries and video introductions that highlight their own signature products, which can enlarge brand engagement and appearance on social networking.
- Personalized shopping cart notes: Customers can add particular messages or reminders on their orders to make sure merchants can fulfill those requirements, which ultimately creates satisfaction over the shopping progress.
3. Origin ( Free)
In contrast with the Dawn or Craft theme, Origin is a style eCommerce Shopify template targeting at high-end and luxury online brands. The design layout it offers can be very complicated and contemporary at the same time.
Key features:
- Elegant image galleries: Store owners are given different pre-set layouts to display product images most appealingly. Customers are likely to focus on such beautiful images first when they view your store and make purchases based on such impressions.
- Product highlight videos: When viewing the products in action with clear explanations of their usage and visuals, customers can generate quicker purchase choices.
- Sophisticated search functionality: The advanced search function allows shoppers to quickly locate the products that match their demands.
4. Sense ( Free)
Another free option that is a good choice for strong branding businesses seeking the most popular shopify themes. If your Shopify store focuses on health, beauty, or wellness products, the Sense theme could be your perfect match.
Key features:
- Clean and refined design: The Sense theme has a minimalist, modern aesthetic design with many white spaces and an uncluttered product showcase.
- Focus on products: Prioritizes display of the products most outstandingly without distractions.
- Customization: Offer many flexibility to personalize your store design with fonts, colors, and branding elements.
- Mobile-friendly: Adapts to any device for a seamless shopping experience.
5. Studio ( Free)
The Shopify Studio theme is perfect for artists, creatives, and people longing for an online store that sparks through looks. If you are looking for a beginner-friendly theme, suitable for limited budgets of a starter, the Studio theme might be one of the best Shopify eCommerce themes to start.
Key Features
- Curated Collection Display: Design and hand-pick what the homepage can display to the customers for simple exploration through themes or chronology—like an old-school art exhibition.
- Intuitive Exploration Tools: Advanced filtering system to easily peruse through collections by mood, medium, or price.
- Product Features: Spotlight products such as new arrivals, or artist features of the month.
- Artist and Creator Profiles: Give customers a peek at the artist behind the work and their story.
- Visual-first design: Make your imagery high-res and your visual interface beautiful.
- Dynamic Storytelling Tools: Add videos and slideshows that tell a more dynamic story about your store to customers.
- Easy to Customize: Strong design features to personalize the theme per your needs.
6. Eurus ( Paid)
Eurus enables the unlimited free trial to allow users to test its functions first before making the purchase decision. Moreover, users can receive lifetime support for any problem with their theme experience. Be certain to utilize the theme as it updates regularly so that your store will never be outdated.
Key features:
- Product attribute table and comparison table: Help customers easily compare between products and the characteristics of the products, ultimately making informed decisions.
- Popup and label options: Add unlimited types of pop-up & product labels with customized designs, drawing attention to promotions, new arrivals, or important information.
- Product bundles and “Frequently Bought Together” suggestions: Increase average order value and cross-sell products effectively.
- Mega menu: Organize your product catalog for easy navigation, and make the menu section more visually appealing with images, text, and video.
- Product Displaying: Multiple advanced products showing tools are available inside the Eurus theme to help merchants create a distinguished presentation for their items. Some main functions include image galleries, lookbooks, flash sales, recently-viewed items, etc.
- Cart Customization: This customization enables a seamless purchase & checkout for all clients within the shortest time possible. The functions include cart notes, in-store pickups, gift wrapping, pre-order/ re-order, etc.
- Event Calendar Reminder: Merchants are reminded about the upcoming sales events, which helps them to schedule appropriate promotional programs and sales occasions to boost the conversion rate & engagement rate of stores’ customers.
7. Taiga ( Paid)
The 2nd choice we are going to introduce is Taiga – one of the best Shopify templates created by Woolman, a very popular Shopify Plus agency. The theme is tailored for brands that focus on delivering a free, high-quality shopping experience to clients.
Key features:
- Dynamic content sections (countdown timers, featured looks): These innovative elements can provide merchants with different methods to introduce stores’ products, content, etc., to customers.
- Streamlined checkout quick-buy feature: This feature enables clients to bypass the product browsing & searching process and head straight to the checkout stage, which helps reduce cart abandonment and boost the conversion rate.
- Extensive multimedia display sections (over 10 display options like images/video introductions): Store owners can showcase their items/ goods in detail through various types of formats like images, video introductions, lookbooks, and galleries.
8. Kalles ( Paid)
The Shopify Kalles theme is currently one of the best Shopify themes for ecommerce that focuses on delivering a seamless shopping experience for customers of your stores. The theme presents a minimal but contemporary design style, which is suitable for either new stores or existing brands.
Key features:
- Diverse home page configurations (over 50 options): There are up to 50+ homepage customization options to allow online stores to tailor their storefront in the most engaging, impressive way.
- Product page upselling blocks: In order to raise the overall value of customer orders, merchants can add the complementary product suggestion feature right next to the product boxes to provoke customers to buy more.
- Interactive product pages (3D, images, videos): The 1st look toward products can have a huge influence on the customer’s buying decision. As a result, equipping interactive product pages with high-resolution images, video engagement, and 3D slideshows can help you create a good impression on clients’ first view.
9. Minimog ( Paid)
Minimog theme is designed to cater to medium-to-large online businesses that operate in various business niches. The theme offers a modern but sophisticated style to help brands showcase all of their products/ resources within the storefront.
Key features:
- Multiple collection display tabs: If your store has multiple products within a single category, you can use this function to group them into a specific collection to help simplify customers’ navigation, and customers are likely to discover their wanted items quicker.
- Wide template selection (80+ available) for custom store creation: With the vast array of 80+ design options, merchants can compare those pre-made designs and pick the best one to decorate their storefront.
- Pre-installed functions (upsells, pre-orders, stock countdowns, shipping goals, discounts): All of these features are established to support stores with the improvement of marketing & sales operations and assist stores in rising their core statistics.
10. Porto ( Paid)
Porto theme has long been one of the most favorite Shopify eCommerce templates introduced in the ThemeForest platform. With 31+ niche layouts & demos, you can customize your store layouts in a distinguished way.
Key features:
- Variety in collection and product detail display: Store merchants are provided numerous presentation presets to help them organize products & collection displays in the desired way.
- User-centric design and interface with regular updates: The latest UX trends and design functions can be updated on a regular basis to gradually enhance customer shopping experience to match brand aesthetics.
- SEO-supported features: The theme also brings some built-in SEO tools like keyword analysis, performance analytics, schema setting, etc., to help improve stores’ positions in search engines like Google, Bing, etc.
11. Motion ( Paid)
The theme is focused on the intuitive visualization of the brand. It inspires any brand with animations and videos, thus establishing a setting visual story for your Shopify store. Overall, the Motion theme is a powerhouse when it comes to creating a beautiful, stunning online store.
Key Features:
- Animating Videos: Bring your brand to life with immersive animations and video backgrounds.
- Evolving Collection: Easily showcase your ever-changing product collections to customers.
- Mobile-First Design: Experience blazing performance and an impeccable user experience from any device.
- 20+ sections: Quick Add to Cart, promo banners, pop-ups, quick view, and many more sections are available.
- Customizable: Unlimited colors and fonts and drag-and-drop page builder provided.
- High-volume stores: Strictly and specially created for the stores handling high volumes of transactions.
- Marketing and Conversion tools: Age Verifier, Countdown Timer, Cross-Selling, Product Reviews, etc.
12. Pipeline ( Paid)
The Pipeline Shopify theme exudes cleanliness and minimalism, with a focus on showcasing products through high-quality visuals. This theme is one of the best paid Shopify themes for any luxury brands who are looking for a fashionable, feature-rich option.
Key Features
- Multi-column Menu: Build a mega menu and output products directly from the navigation.
- Modular-style Homepage: Comes with multiple sections to display your content in a neatly arranged layout.
- Parallax Scrolling Effect: This feature gives an impression of depth and movement while scrolling down the page.
- Quick View/Add Functionality: Enriches customer experience by making access to key information on the product fast.
- Advanced Product Filtering: Give your customers the possibility of filtering products according to their type, size, color, and price.
- Responsive Design: A beautiful view on both desktop and mobile devices.
13. Icon ( Paid)
The Icon theme focuses mainly on delivering numerous presets to help users showcase storefronts & stores’ products in a unified, unique way. Customers can find everything they need in the stores directly in the homepage area.
Key features:
- Integrated OS2 color swatch filtering: The OS2 color swatching function helps stores add more visual design elements to the storefront to attract customers towards specific goods/ services within the stores.
- Tailorable contact form: This is a common method for online stores to gather crucial information from the clients and take advantage of that data to take care/ tribute their customer segments effectively.
- Notification service for restocked items: This notification mode can keep informing customers about the product availability to encourage them to come back for shopping or maybe hunt for promotional sales whenever the items are back in stock.
14. Impact ( Paid)
Impact is a theme designed for high-volume sellers to handle the big inventory, with a colored and type-oriented theme. The Impact Theme is carefully created to help engage your visitors from the very moment they land at your store, making it one of the top choices for the best Shopify eCommerce themes.
Key features:
- Integrated Cross-Sell: Add related or complementary products on all types of pages for high cart value.
- Impactful Animations: Subtle animations bring products to life and make them engaging for shoppers.
- Gradients and Big Headings: Attention-grabbing modern design elements.
- 35+ Sections: Pre-built sections to present your products in the best possible way.
- Sticky Add to Cart: Always keep the Add to Cart button in view to encourage conversions.
- Quick Buy: Customers can buy products quickly without leaving.
15. Paper ( Paid)
Paper is an excellent eCommerce theme with some major advantages like abundant features, easy-to-navigate sections, fast loading speed, mobile-friendly, etc. The theme is preferred due to its capabilities for merchants to highlight their products in the most appealing ways.
Key features:
- Multilingual EU support (English, French, Italian, German, Spanish): This function is beneficial in case you aim to go global into other foreign nations. The language support will automatically set the store’s language based on the market in which your store appears.
- Mandatory age verification: The Shopify age verification and restriction help store merchants set up rules for people who are eligible to purchase specific products and avoid the irrelevant customer audience to aim towards your products.
- Enhanced product discovery (filtering and sorting): The user purchasing experience will be enhanced significantly as they can utilize the filters/ sorters to scan their desired items based on specific criteria. Later on, customers can make the purchase much quicker.
Tips to identify a good Shopify ecommerce templates?
Since there are a variety of choices available besides the top 15 themes we introduced above, the real question here is: How to pick the best Shopify theme for eCommerce?
As an experienced Shopify partner in creating and offering solutions for eCommerce sellers, with more than 7 years working in the competitive field, let us give you some hacks to give you useful ideas on choosing the most suitable Shopify eCommerce templates for your online stores:
- Niche Alignment: If you are building a furniture store, a theme made for a fashion boutique might not be the best match. Each theme only serves best for one or several business categories. So at first, you should be clear with your business niche (like clothing, cosmetics, beauty, etc.) and then select the themes that are available for stores within such a niche. We suggested best Shopify themes based on specific features such as:
- Budgeting: The amount of money you spend on the theme can determine the type you want. Free themes are a good way to start, but they only contain basic features and lack of advanced customization options. Paid themes, on the other hand, can support more demands on the store customization & operation process.
- Built-in features: You should prioritize the integrated features that are crucial for your business only and ignore the rest. Do you need built-in features like product quick view, mega menus, or advanced filtering? Evaluate which features are essential for your business.
- Theme provider: Selecting a trustworthy and experienced theme provider will shorten your search time for the best eCommerce Shopify themes. Like BSS Commerce or any valid theme provider, you can choose themes for these partners to make sure they are in the best shape, and best quality.
- Theme Design: A well-designed website is crucial for e-commerce success as it will turn 42% of customers away if your store has poor accessibility. Each Shopify theme offers a unique design, make sure to choose the theme that suits your store’s vibe and style the most, with many customization options to tailor it as you want.
- Scalability: Your Shopify store might be at the starting point now. However, as your business grows, your theme should be able to accommodate an expanding product catalog and increased traffic.
In conclusion
So far, we have managed to introduce the 15 best Shopify eCommerce themes to help you get a good start on building an online store. Investing time in theme selection is an investment in your store’s future. The right theme will not only enhance the shopping experience for your customers but also make managing your store more efficient. So, take a deep breath, explore your options, and choose a theme that will help your Shopify store thrive. Remember to combine your demands with our suggested tips to make the final decision wisely.
Want more useful tips, tricks, and knowledge updates to run a successful Shopify eCommerce store? Follow us at OmniThemes to stay updated on our latest posts regarding Shopify themes.
