Digital products are booming. The worldwide revenue is expected to grow to US$848.5 billion by 2027 (according to Statista). That’s massive! Ebooks, courses, printables, fonts, music, software, Lightroom presets, Notion templates – people buy them because they get instant access, and you deliver zero shipping.
Shopify makes it simple to sell them. No inventory. Automatic delivery. One platform. If you’re looking for actual Shopify stores that sell digital products (as inspiration or reference), here are several good examples – diverse in what they offer. Let’s explore 10 existing Shopify stores selling digital products together, so you can have a smooth start to your own business!
Top Shopify Stores selling Digital Products to Inspire You
Store Name | What They Sell / Their Niche (Digital Product Type) | Shopify theme use |
|---|---|---|
Digital music production products | Maximize | |
Photography presets, editing tools & guides for photographers. | Flex | |
Music-production assets – sample packs, presets, plugins, production tools. | Venture | |
Digital sewing patterns (for doll clothing), craft/tutorial-style digital downloads. | Mobilia | |
Online fitness & wellness courses, nutrition plans, downloadable content. | Icon | |
Sewing patterns and tutorials – similar to Pixie Faire; digital patterns for handmade clothing. | Impulse | |
Informational manuals (e.g., farm equipment manuals) are sold as downloadable e-guides / PDFs. | Athens | |
Digital art, wallpapers, printable planners – visual / design-oriented digital goods. | Ella | |
Sound samples, loops – selling digital music/audio assets for music producers | Nomcore | |
Books, gift ideas, seasonal literature, faith-inspired works, creative writing pieces, and related merchandise. | Dawn |
Now, let’s go deep into the details for each Shopify store to explore their overall design, color tone, typography, and more!
1. SC TUTS
What they sell: Digital music production products such as Loop kits, drum kits, MIDI packs, templates, DAW project files, vocal samples, and recording stems.
Color tone: Predominantly white background with minimal accent colors (yellow tags #fbef42, red discount #a82b27), natural photography over graphics
Typography:
- Font name: Inter, DM Sans.
- Font style: Clear, readable sans-serif, sentence case rather than aggressive uppercase, emphasis on course titles and instructors.
Vibe: Feels open, honest, and instructional.
Theme name: Maximize
Design direction: The design prioritizes clarity, trust, and approachability.
2. The Luxe Lens
What they sell: Photography (Lightroom, AI Adaptive, etc) presets and courses, editing tools & guides for photographers.
Color tone: Clean white, Dark blue (#2d3d4d) with Light grayish blue color for CTA button (#73969f), High-contrast dark blue text.
Typography:
- Font name: Poppins,
- Font style: Soft, large spacing, feeling warm and friendly.
Vibe: Professional, high-value expert.
Theme name: Flex
Design direction: Minimalist, high-contrast. Like a theme with excellent gallery features. The design is minimal. It focuses entirely on stunning before-and-after image previews.
3. Cymatics
What they sell: Music-production assets – sample packs, presets, plugins, production tools.
Color tone: Strong black and white contrast, dark background (near-black / charcoal) with neon accents to highlight (yellow glow #fbd268, cyan CTA#5ce0dd), occasional red (#d42f29) for urgency
Typography:
- Font name: Proxima Nova Wide
- Font style: Bold, condensed, uppercase headlines with clear hierarchy. This helps to read fast with a commercial and confident impression.
Vibe: Creates a nightclub / EDM / sci-fi studio atmosphere.
Theme name: Venture
Design direction: Modern, high technology, high-energy, high-value, and aggressively promotional.
4. Pixie Faire
What they sell: Digital sewing patterns (for doll clothing), craft/tutorial-style digital downloads.
Color tone: Predominantly white background with warm, festive accent colors (light grayish blue #ecf2f3, dark blue #17174c, soft orange #e37952). Natural, lifestyle photography is heavily used, with minimal graphic overlays.
Typography:
- Font name: Lato
- Font style: Friendly, readable serif and sans-serif combination. Mixed case is preferred over full uppercase. Headings feel handcrafted and editorial rather than technical.
Vibe: Warm, wholesome, nostalgic, and craft-focused. Feels inviting and family-friendly, with a strong handmade and community feel.
Theme name: Mobilia
Design direction: The design emphasizes storytelling, seasonal inspiration, and emotional connection. It prioritizes approachability, trust, and creativity over speed or urgency.
5. Gauge Girl Training
What they sell: Personalized meal plans, ebooks, and fitness programs for a better physique and health.
Color tone: Predominantly white background with strong contrast sections. Teal / muted green (#75adb1) accents are used for dividers, CTAs, and emphasis. Skin-tone photography dominates the page, creating realism and relatability.
Typography:
- Font name: Raleway, Bebas Neue
- Font style: Bold, highly legible sans-serif headlines with frequent uppercase emphasis. Body text is straightforward and instructional. Key phrases are highlighted to guide scanning and reinforce promises.
Vibe: Warm, wholesome, nostalgic, and craft-focused. Feels inviting and family-friendly, with a strong handmade and community feel.
Theme name: Icon
Design direction: The design emphasizes storytelling, seasonal inspiration, and emotional connection. It prioritizes approachability, trust, and creativity over speed or urgency.
6. Violette Field Threads
What they sell: Sewing patterns for all skill levels
Color tone: Soft, pastel-driven palette with creams, blush pinks, light grayish cyan (#e1f0f0), warm browns (#5e3819), and muted florals. Predominantly white background that enhances a gentle, airy feel. Photography uses natural light and outdoor scenes to reinforce a handmade, whimsical aesthetic.
Typography:
- Font name: Sacramento Pro, Karla, Lora
- Font style: Elegant serif headings paired with clean sans-serif body text. Mixed case with refined spacing. Typography feels classic and calming, supporting the brand’s vintage-inspired identity.
Vibe: Feminine, nostalgic, and craft-centric. The store feels like a boutique sewing studio – inviting, gentle, and creativity-led. It conveys warmth, tradition, and a sense of handmade artistry.
Theme name: Impulse
Design direction: Design prioritizes storytelling and emotional connection through lifestyle photography and soft visual cues. The layout is clean and spacious, balancing product clarity with brand romance. It leans toward editorial styling, with emphasis on heritage, craftsmanship, and community trust.
7. AG Manuals
What they sell: Informational manuals (e.g., farm equipment manuals) are sold as downloadable e-guides / PDFs.
Color tone: A practical, industrial palette built on whites, greys, and muted neutrals, paired with strong red accents (#bc1f16 style) for CTAs and emphasis. Product photography mixes vintage tractor imagery with flat graphic covers, creating a utilitarian, machinery-focused aesthetic.
Typography:
- Font name: Roboto
- Font style: Straightforward sans-serif fonts with clear hierarchy. Headlines are bold and functional rather than decorative. The text feels technical, simple, and easy to scan – appropriate for a manual-driven store.
Vibe: Practical, reliable, and information-first. The store feels like a trusted archive for farmers, collectors, and equipment owners seeking accurate technical manuals. No fluff – just utility, clarity, and fast access to what you need.
Theme name: Athens
Design direction: The layout prioritizes function over emotion. Large categorical blocks, manufacturer filtering, and straightforward product imagery support fast lookup behavior. The design communicates credibility through simplicity, technical focus, and consistent use of red as a directive action color.
8. Peach Crime
What they sell: Digital art, wallpapers, printable planners – visual / design-oriented digital goods.
Color tone: Soft neutrals paired with warm accent colors – creams, blush tones, muted reds, and hand-drawn pastels. The palette feels gentle and artisanal, aligning with the handwritten font previews. Backgrounds stay clean and light to highlight typography.
Typography:
- Font name: Tenor Sans
- Font style: A mix of clean sans-serif UI text and expressive handwritten font samples. Product cards emphasize the artistic font previews over text descriptions. Typography feels playful, creative, and character-centered.
Vibe: Whimsical, feminine, and design-forward. The store feels like a curated boutique for artists, calligraphers, and stationery lovers. Warm and expressive rather than technical or commercial.
Theme name: Ella
Design direction: The layout prioritizes visual previews and emotional style cues. Product thumbnails act as miniature canvases showcasing each font’s personality. Overall design encourages browsing, inspiration, and aesthetic discovery rather than fast transactional conversion.
9. The Drum Broker
What they sell: Sound samples, loops – selling digital music/audio assets for music producers
Color tone: Dark, moody palette built around deep blacks, muted browns, and gritty vintage tones. Album cover style artwork introduces bursts of distressed reds, oranges, and yellows. The overall atmosphere feels raw and cinematic.
Typography:
- Font name: Archivo
- Font style: Bold, heavy sans-serif with distressed or retro-inspired type in product artwork. UI text stays clean and minimal, but product covers use expressive typography to communicate genre, attitude, and musical style.
Vibe: Gritty, underground, and artist-driven. Feels like a digital crate-digging experience for producers looking for unique, hard-hitting sample packs. Strong hip-hop and boom-bap influence, with an emphasis on authenticity and raw sound aesthetics.
Theme name: Nomcore
Design direction: Visual-first design that leans heavily on album-style cover art to communicate product identity. Dark backgrounds enhance the artwork’s intensity and create a nostalgic record-store feel. Prioritizes immersion and artistic personality over minimalism, encouraging users to browse like they would in a music producer’s archive.
10. The Rabbit Room Store
What they sell: Books, audiobooks, poetry collections, seasonal literature, faith-inspired works, creative writing pieces, and related merchandise. Many items come from the Rabbit Room Press catalog, with a focus on thoughtful, narrative-rich works for readers and families.
Color tone: Warm, earthy palette built on whites, creams, rustic browns, and deep reds. Seasonal imagery introduces forest greens and soft golds, creating a cozy, literary atmosphere. The palette feels handcrafted and story-driven.
Typography:
- Font name: Merriweather
- Font style: Classic serif headers paired with clean, simple sans-serif UI text. Typography evokes the feel of traditional book publishing – elegant, calm, and contemplative. Mixed case and generous spacing reinforce a refined reading experience.
Vibe: Cozy, nostalgic, and literary. The store feels like an online extension of a small independent bookstore or publishing house. It highlights craftsmanship, storytelling, and a deep sense of community. Browsing feels slow, gentle, and intentional.
Theme name: Dawn
Design direction: The design prioritizes warmth, story, and curation. Product displays emphasize book covers and editorial photography rather than aggressive selling cues. Seasonal collections, author spotlights, and community messaging strengthen identity. Overall, the design encourages exploration and connection – much like browsing a curated bookshelf – rather than fast transactional purchasing.
What makes a good Shopify Digital-Product Store (based on these examples)
From analyzing these stores and general best practices:
- Clear product previews: show mockups, sample pages, before/after (for presets), or demo audio/video so buyers know exactly what they get.
- Instant / automated delivery: using digital-download apps so customers get access immediately after checkout.
- Niche focus / specialization: stores tailored for a specific audience (photographers, musicians, planners, fitness-seekers, etc.), which helps with branding and targeting.
- Pricing strategy & product tiers: many stores offer basic + premium versions (e.g. personal vs. commercial license, basic pack vs. bundle) to capture different segments and upsell.
What are the best digital products to sell online?
The best digital product is one that solves a real problem. It leverages your unique expertise for an eager audience. Focus on high-value, repeatable sales for maximum success. The demand for digital goods is only growing.
- Online Courses and Workshops: Share your expertise. Customers want structured learning at their own pace. This category is immensely popular and profitable.
- Ebooks and Audiobooks: Create a definitive guide or a niche resource. Ebooks are easy to produce and can be sold globally.
- Digital Templates and Tools: Sell time-saving assets. Think Canva templates, Notion dashboards, or resume layouts. Professionals happily pay to save hours of work.
- Design Assets and Presets: Photographers need Lightroom presets. Graphic designers need icon packs and fonts. Unique, high-quality assets are always in demand.
- Digital Art and Printables: Offer instant-download art for home decor. These are affordable luxuries for a massive market.
- Music and Audio Files: Sell beats, sound effects, or royalty-free music. This caters to the massive creator economy.
Focus on a niche where you can become an expert. Niche markets offer less competition and more committed buyers.
Insights to Know When Starting a Digital Products Store on Shopify
Starting a digital store has unique benefits and challenges. Get these fundamental steps right from the start. This builds a robust, sustainable business.
Focus on Value, Not Just Files
A digital product is not just a PDF or a ZIP file. It is a transformation for the customer. Write product descriptions that emphasize the benefit of the purchase. Show how it will save them time or solve their biggest problem. Great visuals are non-negotiable for digital products. Use mockups to show your intangible product in a real-world setting.
Choose the Right Tool for Delivery
Shopify does not have native digital product delivery built in. You must use an app for secure, automatic fulfillment.
- The Shopify Digital Downloads app is free and simple to use. It handles automatic delivery via email.
- Third-party apps like Sky Pilot or SendOwl offer more advanced features. This includes download limits and license keys for more protection.
Select an app that offers robust protection against file sharing. Secure delivery protects your intellectual property.
Legal and Tax Considerations are Essential
Selling globally means dealing with digital product taxes. Customers in the EU, for example, pay VAT based on their own country’s rate. This is true no matter where your business is located. Your digital delivery app should ideally assist with these tax calculations. Ensure your store is set up correctly in the Shopify settings.
Speed and User Experience (UX) are Key
Digital buyers expect instant gratification. Your website must load lightning-fast. The path from product page to the download link must be seamless. A confusing checkout is a lost sale. Your theme selection directly impacts this experience.
FAQs About Shopify Stores Selling Digital Products
The Bottom Line
Building a successful Shopify store for digital products starts with clarity, strong positioning, and an experience that aligns with what your audience values. Whether you sell courses, templates, music packs, ebooks, fonts, or technical manuals, the examples above show a consistent pattern: the most effective stores present their products with confidence, communicate value quickly, and create an environment that reflects the personality of their brand.
Digital products succeed when customers can instantly understand what they are buying and why it matters. Clear visuals, simple navigation, trustworthy messaging, and thoughtful storytelling help create that connection. No matter your niche, focus on removing friction, highlighting real benefits, and delivering a user experience that feels both intuitive and memorable.
When these elements come together, your store becomes more than a sales channel; it becomes a space where customers find solutions, inspiration, and reasons to return.
For more information, knowledge, and tips, tricks to open a Shopify store, follow our new articles on Omnithemes.com.
