Shopify theme seems to be a good choice with lots of advantages that can support merchants in building a “unique” storefront that matches the branding story. However, it might be difficult to pick from the numerous Shopify ecommerce theme alternatives available online. In this complete analysis, we’ll dig deep into the Focal Shopify Theme, looking at its features, layout choices, cost, customer comments, and more.
Whether you’re an experienced online entrepreneur or just getting started with e-commerce, join us on this focal theme Shopify review to see whether it’s the right match for your Shopify business.
Focal Theme Shopify: Overview
Focal Shopify Theme: A bold grid-style theme perfected for lifestyle and product imagery. It is developed by the Maestrooo team and is highly customizable, from flexible design to support with various currencies, making it great for high-volume storefronts and rich brand stories.
Presets
Carbon
The Carbon design, with its great contrast and vivid highlights, is, in my opinion, the most remarkable of the four Focal theme types. Carbon provides a glossy appearance that is excellent for contemporary companies.
Ivory
The Ivory design is ideal for online stores seeking feminine delicacy. Ivory will also be perfect for those stores that really want to keep up a more classic image. The template features sidebar widgets, social network integration, and customizable header and footer layouts.
Quartz
Quartz is ideal for e-commerce sites that need a balance between aggressiveness and adaptability. Its energetic design elements make it suitable for a wide gamut of products and companies, allowing innovation while still maintaining consistency.
Sapphire
The Focal Shopify theme is balanced and opulent in its palette, with accents of sapphires that give a feeling of sophistication and elegance. Its deep blue color adds a sense of grandeur and refinement while softening the entire design with grace.
Pricing
Is Shopify Focal theme free download? It is is a premium theme and now it has a price of $320 for one-time purchase.
Focal Theme Shopify Review: Core Features
Pop-ups and overlays
The Focal theme, unlike many basic themes, enables pop-ups and other overlays. These capabilities provide extra options to collect consumer emails without requiring a pop-up integration. This is a great technique to build email lists and nurture customers who aren’t quite ready to buy.
Beautiful Slider
It includes a stunning slider creation feature that can hold up to five separate slides, each with its own components like title, subtitle, and uploadable button. This function is very beneficial for Shopify businesses that wish to promote new or seasonal items, as well as provide special discounts or offers.
Shop the look feature
Similar to other best paid Shopify themes, the Focal theme introduces a Quick View/Buy feature, which enables your consumers to complete purchases without leaving or exiting the page they were on (often the homepage). This functionality simplifies the shopping experience for customers, resulting in more sales and higher customer satisfaction.
Search with auto-completion
Focal is one of the few Shopify themes that provide a search auto-completion feature without the use of any additional paid apps. Customers just need to type some letters, and they can find the result that best matches their wishes. This helps customers find the exact item they’re looking for with less time and effort.
Mega Menu
This theme’s Mega Menu feature enables online retailers to provide a complete and detailed product categorization right on the homepage so that customers can easily discover their favorite items without having to proceed to the product pages directly. The functionality provides users with a visually pleasing and easily navigable drop-down menu.
Animation and Lookbooks
Focal brings your product display to stand out in the crowd with animations and lookbook features. Dynamic images and tailored designs boost your brand’s messaging, resulting in an engaging purchasing experience. You may use the function to present the items in the most stunning way possible.
Sticky Header
The sticky header feature keeps important navigation items stationary at the top of the page as visitors scroll. This provides quick access to important links, resulting in a smooth browsing experience. Clients may easily report any page or link on your website.
Cross-selling support
The Focal theme supports both individual and cross-selling operations, with the goal of increasing sales and conversions. With cross-selling features, it strategically inserts product suggestions on product and cart pages, as well as a sticky “Add to Cart” button for a smooth shopping experience.
Color Swatches
The Focal Shopify theme adds a color swatch feature for retailers who value color selection. This tool allows clients to easily view and choose product variations, which streamlines the decision-making process. Customers are more likely to notice establishments with a variety of color patterns than those with only one color choice.
Sorting & Filtering
The Focal theme Shopify appreciates the value of an efficient product discovery. Clients can easily locate the product they need by using the product filtering and sorting tools, thus making the buying process more enjoyable and efficient. Customers may use the filtering tools to narrow down the list of options that best meet their needs.
Focal theme’s Customization
The Focal includes a lot of customization options allowing you to set up the theme in a way that uniquely matches your brand and looks:
- Theme Settings: The user-friendly theme settings panel empowers styles, layouts, and other visual elements with the restriction of no coding skills.
- Drag-and-Drop Sections: Tidy up the page and insert the sections of personalized content to the right place to adapt to the display style of your goods.
- Custom CSS: Users who have some knowledge in writing code to customize the website have Focal themes that can support adding of custom CSS.
Focal Theme Shopify: Pros & Cons
Pros
- Optimized, User-Friendly Design: The theme has a sleek, sophisticated style that is not only chic but also that is quite simple to navigate and is perfect for professional eStores.
- Cross-selling capabilities: Designed to help you increase purchases using powerful features like sticky Add to Cart.
- Rich customization variety like color inclinations styling font changes placement, multi-column drop-downs, color swatches, etc.
- Improved SEO Capabilities: This allows the tailored search engines to grab more visibility for your store and attract more users.
- Constant Updates: Theme updates are given at intervals to guide the store merchants in enhancing functionality and store performance more professionally.
- Customer Support: Focal comes with a lifetime of support and has options to rectify all kinds of technical problems the same as the customization.
- Flexible Modification options: The theme has disassembled modules; thus, it receives the ability to change the module of each key and build unique store designs.
- Conversion-Focused Design: The thinking behind this design sums up getting more sales by coming up with easier routes to lead the visitors to the store and for essential call-to-action placements.
- Adaptable to your brand: Bring your brand to life with unique custom color sections, adjustable parts, attractive animations, and many other powerful choices.
Cons
- High cost: The Focal Shopify theme will be much more expensive than any other Shopify theme that will affect a small business, the expenses of the latter being much less significant.
- The Complex Setup Process: The Focal theme’s problem is the setup procedure which may prove to be complicated for first-timers who start the themes online.
- Limited Third-Party Integrations: The theme can be used for almost one year, the absence of some third-party apps, which are not probably all that will match, may make you unable to integrate more complex features of the site.
How to install the Focal in your store
4 Easy steps to install the theme in your store:
- Go to Shopify Theme Store
- Search for the theme’s name: Focal
- Click on theme from results.
- Click the “Try theme” button to install it in your store.
Who is the Focal theme Shopify best for?
An ideal target of Focal is businesses whose core strategies entail the presentation of vivid stories of the product and the manifestations of the same.
It’s particularly well-suited for brands in these niches:
- Fashion
- Beauty
- Home decor
- Jewelry & accessories
- Other industries where beauty holds a pivotal position that influences consumer choices.
Store Using Focal theme Shopify
Several successful Shopify stores across various industries, you can find examples and inspiration on the Shopify Theme Store and Maestrooo’s website
Lostine.com
Lostine Home Goods is a website that sells home decor. They discuss home decor, lighting, and vintage furniture. This website sells different items of home goods, which include art, rugs, and hardware.
Curehydration
This website is about electrolyte drink mixes. Cure Hydration talks about the different flavors a customer can get and even gives a quiz to help select flavor.
Mogli Martini
This is a website about cashmere clothing and accessories. This site outlined the different types of cashmere products, such as sweaters, hats, scarves, and blankets.
User reviews and ratings : Latest updated
What are other users’ opinions on the Focal theme? Is it a worthwhile purchase? There are 281 reviews and 95% positive, some latest feedbacks from customer we updated early:
Let’s compare Focal vs another theme:
- Focal vs Symmetry by reading Symmetry theme review
- Focal vs Impulse by reading Impulse theme review
Focal Theme Shopify’s Alternative: Eurus
With a primary focus on providing consumers with the best, quickest shopping experience possible, the Eurus theme includes several built-in features, over 80+ pre-made layouts and template possibilities, and a mobile-friendly interface. The Eurus theme costs only $230, which is really competitive compared to other Shopify themes available at the present.
A quick comparison: Eurus vs. Focal
Let’s explore some of the key features that the Eurus theme can offer and, even perform better than the Focal theme:
| Main features | Eurus Theme | Focal Theme |
| Mega menu | – Offer a 4-level mega menu, exceeding the Shopify limitations.
– 7 different types of mega menus: simple, tabbed, product, contact, tree, blog, banner. |
– Offer 1 style of mega-menu
– Fixed position for menu items and added images. |
| Theme Styles | 5 theme styles for various industries: Jewelry & Accessories, Home & Garden, Kids, Beauty & Health, Fashion & Apparel. | 4 styles for various industries: Tech & Electronic, Accessories, Fashion & Apparel. |
| Product label | – Show on all pages
– Unlimited labels & badges – Customize labels visual |
– Only shown on the collection page
– Limited label quantity – Limited customization |
| Countdown Timer | Create a sense of urgency with flash discounts, new arrivals, limited-product collections, new arrivals, etc. | Do not provide a countdown timer, instead, the Focal theme provides a stock counter. |
| Smart Product Recommendations | Provide product recommendations powered by AI technology, based on previous orders, browsing patterns, and interest. | The same feature power with Eurus as they are powered by the Shopify Search & Discovery. |
| Color/image swatches | Add custom colors and images as the swatches for each product variant. | Online businesses may give clients a selection of visually appealing product alternatives at a glance by organizing different visual possibilities. |
| Event Calendar | Send out regular reminders to clients about the newest news surrounding shopping events, promotion programs, new product releases, and so on. | Do not provide this feature. |
| Light/Dark switching mode | Provide a satisfying purchasing experience for customers, depending on the lighting conditions at the time of browsing. | Do not provide this feature. |
Final words
Following a thorough review above, we can conclude that the Focal theme Shopify is a fantastic option for anybody wishing to create an attractive and efficient online Shopify business. With its extensive features and simple modification possibilities, this theme will help you create a website that stands out from the crowd and promotes sales.
You may sample the Shopify focal theme for free and see how your business will look. On the other hand, if you want a less costly theme with a lot of customization possibilities, a quick loading experience, and mobile-friendly interaction, you may want to check the Focal theme alternatives, such as Eurus. Follow us on Omni Themes to stay updated on the latest theme release with a complete review regarding the theme.
