If you are looking for a best Shopify theme for ecommerce that can combine both sophisticated and minimalist styles, the Pipeline theme Shopify is a must-view option.
Its modern, clean style immediately improves your website’s polished appearance and draws users in with an eye-catching interface.
But before we decide if Pipeline is the right theme for your company, let’s explore Pipeline’s key features, pros and cons, alternatives.
What is Pipeline Theme Shopify?
Pipeline Shopify theme is a premium Shopify theme crafted by Group Thought. It was known for a fashionable, feature rich theme designed for luxury brands and it was made especially for high-end companies.
This stylish theme, which is well-known for its smart and attractive appearance, has a ton of features that improve user experience. For companies looking to showcase the uniqueness of their brand, the Pipeline theme is the appropriate blend of elegance and substance.
Presets
This theme offers 4 main presets in total, including Light, Bright, Dark, and Clean.
Light
- Main style: Clean, minimalist, modern.
The Light style represents the essence of a simple, light design. It has a simple navigation design with dropdown menu items oriented to the right and the logo positioned to the left. The site gives a quick introduction to the company in a matter of seconds with a full-width banner image presenting the product, collection listings, and a highlighted collection.
Bright
- Main style: Energetic, clean, elegant.
Bright, as the name suggests, has a more vibrant color palette than Light, and its overlay header gives the site a contemporary yet straightforward appearance.
The Bright setting showcases highlighted items together with a personalized banner presentation, culminating in a ‘news’ segment and personalized information blocks. As promised, Bright uses a more vivid color palette than Light, and the overlay header gives the site a contemporary yet basic appearance.
Dark
Main style: Charishma, trendy, rebel.
With its sticky navigation and prominent video banner, the Dark preset design stands out from the other two. It also fosters an adventurous shop look and a raw sense. The clean design philosophy is still in play despite the distinctive feel, with modular content blocks creating a tidy and uncluttered look.
Clean
- Main style: Minimalist, luxurious, modern.
Sleek and contemporary, the Clean preset emphasizes muted colors and a user-friendly structure to convey a feeling of luxury and professionalism. Its minimalist-inspired design gives the objects on display a refined appearance.
Pricing
Is Pipeline Shopify theme free download? No, it is a premium theme with a one-time payment of $350 USD.
Pipeline Theme Shopify Review: What’s new in Pipeline
Features and updates in Pipeline 7.2
- Countdown timer: A countdown timer can assist create a sense of urgency for your customer. Add the countdown timer block to your picture banner or other text section and personalize it with the following features:
- Variant swatches and sibling: Change the size of the swatches and sibling photos on the product pages.
- Image shape: Image shape options for column images and image collages
- Collage block: Create unique promotions with the layered image collage block
Features and updates in Pipeline 7.1
- Tabs with metaobjects: Shopify’s Metaobjects feature allows you to build distinct product tabs and accordions for each products, as well as manage the information in one place.
- Cart page: Customize and create your Cart page using any of Pipeline’s professional sections. Provide the details to enable your customers approach checkout or add a few extra products to the cart.
- Breadcrumbs: Pipeline enables you to create and display customized product breadcrumbs for each product you offer.
- Inline video section: Pipeline’s inline video player allows you to rapidly embed an MP4, YouTube, or Vimeo video directly into any website. Allow your customers to watch detailed videos to understand more about your company, products, and services.
Other Pipeline Theme Shopify ‘s main features
Multi-column menu/ mega menu
Pipeline theme Shopify delivers a multi-column menu function that supports store owners to design an eye-catching mega menu with multiple-layers. This is a gift for online stores that have numerous product catalogs or categories. Those stores can easily display every product item inside the mega menu in an organized way, allowing clients to save time searching for their wanted items right on the brands’ homepage.
Modular-style homepage function
The modular-style homepage enables online shops to showcase the products, services, and content in an organized way through different trending blocks and sections. With the capability to customize the store’s layout and block designs, you can establish a one-of-a-kind visual look for the storefront, encouraging customers to visit and experience your online shops.
Quick-view mode
Customers can save plenty of time when scanning through the list of different products and selecting the most appropriate ones. Store merchants can set up the quick-view button that leads to a pop-up window displaying crucial product information like pricing, types, images, etc.
Image parallax effect
The Shopify Pipeline theme introduces the image parallax effect to empower online stores to generate engaging/ eye-catching scrolling effects to key images in their stores. Customers can enjoy a dynamic & lively shopping experience when viewing those parallax effects, which ultimately set your stores apart from the marketplace.
Smart product filters/ sorters
When adding a sidebar menu containing some primary elements of your products, such as color, size, branding, shape, material, etc., customers can utilize those filters to sort for the items that are appropriate to their preferences. In some cases, smart filtering can help clients find unpopular products in your store when they can not find them directly.
Different content sections in the product page
You may successfully showcase the benefits and significant selling aspects of your offers by breaking up the facts, features, and descriptions of your items into parts that are simple to read. This feature improves the user experience and eventually increases conversions by giving consumers a thorough grasp of each product.
Loyalty program
The theme enables online merchants to build their own loyalty programs to tribute the current customer segments and attract potential shoppers to come and experience the stores. The details of the loyalty programs can be customized based on the demands and requests of users.
Pipeline Theme Shopify review: Pros and Cons
Examining customer reviews and researching the Pipeline Shopify theme, Omni Themes draws some conclusions on the theme’s strengths and weaknesses. Here is a brief of the benefits and drawbacks that you may encounter when purchasing and applying the Shopify Pipeline theme to your online store.
Pros:
- Modern Minimalist Design
- Made for Mobile
- Sections Everywhere
- Comprehensive Support Resources
- Clean Contemporary Aesthetics
- Seamless Mobile Experience
- Flexible Customization Options
- High-Quality Image Support
- Quick Load Times
- SEO Optimization
- User-Friendly Navigation
- Visually Appealing Interface
- Cross-Device Compatibility
- Detailed Setup Guides
- Custom Page Support
Cons:
- Email-only Support
- No Cart Customization
- Higher Price Point
- Steep Learning Curve
- Basic Feature Set
- Minimalist Design Limitation
- Limited Cart Tailoring
- Restricted Content Editing Flexibility
Who is Pipeline theme Shopify best for?
This theme is great for:
- Fashion and luxury brands brands
- Businesses with large product catalogs
- Art and craft brands
- Home goods retailers
- Lifestyle brands.
Where to buy Pipeline Theme Shopify?
Similar to other Shopify themes, you can easily grab the Shopify Pipeline Theme in the Shopify theme marketplace. Before making the purchase, you can click the “View demo store” button to preview the visuals and functions of the theme. If everything is ok, you can click the “Buy theme” button to purchase the theme.
How to install & customize Pipeline Theme?
Similar to other Shopify themes, you can easily grab the Pipeline in the Shopify theme marketplace.
Before making the purchase, you can click the “View demo store” button to preview the visuals and functions of the theme. If everything aligns with the aesthetics of your brand, you can click the “Try theme” button to purchase the theme.
To customize Pipeline Theme Shopify
Once the Pipeline theme appears in your Theme library, you have all the right to edit it. To customize the theme following your desire, just go through these quick steps:
- Step 1: In Shopify admin, go to Online Store > Themes
- Step 2: Find your Pipeline theme in the Theme library, and click on Customize. You will be navigated to the Theme Editor.
- Step 3: Now, start to drag & drop the blog, and configure the setting to create your desired look for your Shopify store.
Pipeline Theme Shopify: Support
Groupthought provides robust support for Pipeline users, including extensive documentation, FAQs, and a dedicated support forum. Their team is known for their responsiveness and helpfulness, ensuring any issues or questions are addressed promptly.
Store using Shopify Pipeline theme
Marnella Art du Macaron
They specialize in gourmet macarons and offer a variety of flavors and styles: https://www.marnella.co.za/
Sunbleached Swim
Sunbleached Swim sells swimsuits and apparel. They offer a variety of styles to suit your needs, including one-pieces, bikinis, and cover-ups. In addition to swimwear, they also have a selection of accessories such as hats and towels to complete your beach look.
Quoc
This website is for a company called Quoc, which sells cycling shoes and accessories. They have different shoes designed for various riding styles, including road, gravel, and mountain biking. Their focus is on creating comfortable and supportive shoes to enhance your cycling performance.
Users review and Rating
Is this theme worth buying? There are 196 reviews and it get 97% positive response ( Rating: 4.8/5⭐).
Let’s compare Pipeline vs another theme:
- Pipeline vs Venture by reading Venture Theme Shopify Review
- Pipeline vs Sense by reading Sense Shopify Theme Review
- Pipeline vs Startup by reading Shopify Startup Theme Review
Alternatives To Pipeline Theme Shopify
Eurus
With the main focus on delivering the best, fastest shopping experience to customers, the Eurus theme is stacked with multiple built-in features, over 80+ pre-made layouts and template options, and a mobile-friendly interface. The theme is an ideal choice for new merchants who have first experience with online themes or store owners who want to build a fully functional store.
With the cost of only $230, The Eurus theme has a very reasonable price in comparison with other Shopify themes at the moment. Moreover, when purchasing the theme, users have already unlocked all of the features, so they will not need to spend money on external or 3rd-party apps, which helps save money efficiently.
Key Features:
- 4-level mega menu: The Eurus allows users to build up the mega menu with up to 4-level layouts to exhibit more product categories and product tiles, although other themes only allow a maximum of a 3-level mega menu.
- Multiple Layout Choices: The Eurus theme offers a good variety of pre-made templates, allowing store owners to select the layout that best suits the goods and services offered in their establishments.
- Quick view/ quick add mode: Any online retailer that wants to provide its clients with the easiest possible shopping experience must offer quick view mode. With only one click, they may see the items and decide whether or not to buy them.
- Design animations: The Eurus theme also has advanced animation features like slideshow, high-resolution images, or parallax effects to allow online stores to add special visual effects to attract customers’ sight.
- Product filter: With the advanced filtering & sorting mode, customers can click on the desired key variants like size, shape, color, material, price, etc., to quickly unveil the products that match all of those conditions.
- Color/image swatches: Online retailers may present customers with a variety of visually attractive product options at a glance by arranging distinct visual options.
- Product customization options: With this capability, retailers may display an infinite number of product alternatives for customers to choose from.
- Light/ Dark switching mode: With the auto light switching option, businesses may customize the best possible experience for their patrons. The customer shopping experience can be satisfied with this switching mode, depending on the conditions when they make the purchase (in dark/ light conditions).
In conclusion
The Pipeline Theme Shopify has shown to be a reliable and adaptable resource for companies looking to expand their online presence. Its user-friendly interface and sleek, contemporary style make it a desirable option for a range of e-commerce endeavors.
Additionally, Shopify’s Pipeline theme performs exceptionally well with quick loading times, which is essential for lowering bounce rates and improving user experience.
In case you want to explore other theme collections besides the Pipeline one, don’t forget to visit Omnitheme.com regularly. You can find plenty of information related to alternative choices like Eurus or Kalles so that the final decision can be made easier.
