When it comes to our furry companions, customers aren’t afraid to spend. In 2024 alone, the US market reached a staggering $150.6 billion. Of which, $28.5 billion amounted to e-commerce. And this number is expected to grow at the CAGR rate of 7.8% by 2030.
Among e-commerce platforms, Shopify is a popular name, powering a significant number of successful online stores. It is estimated that over 100,000 pet supplies and petcare products have been sold globally.
In this article, we will be looking at some examples of the best Shopify pet stores. Read on to find out how they successfully use the platform to maximize sales.
Top 10 Shopify Pet Store Examples To Inspire Your Business
| Store Name | Core Products | Unique Feature | USP |
|---|---|---|---|
| Gunner Kennels | High-quality dog crates and vehicle accessories | Crash-tested dog crates | Durable and safe travel solutions for pets |
| Fable Pets | Modern pup toys, leashes, and accessories | Minimalist design | Stylish and functional products for modern homes |
| Frenchie Bulldog | Accessories for French Bulldogs | Breed-specific designs | Fashionable and well-fitting accessories |
| Heads Up For Tails | Pet food, toys, accessories, and apparel | Exclusive discounts & loyalty perks | Comprehensive solutions for pet care |
| Open Farm | Sustainably sourced pet food | Transparent ingredient sourcing | Ethically produced, high-quality pet food |
| Happy & Polly | Creative pet toys, accessories, and furniture | Unique and colorful designs | Joyful and comfortable products for pets and owners |
| Zee.Dog | Fashionable collars, leashes, toys, and accessories | Trendy designs and artist collaborations | High-fashion pet accessories |
| PetCultures | Advanced canine probiotics and nutritional supplements | Subscription services and care advice | All-in-one pet care solutions |
| Zesty Paws | Pet supplements and nutritional products | Scientifically researched formulas | High-quality supplements for pet health |
| Ruffwear | Outdoor gear and accessories for dogs | Durable and functional designs | Quality gear for adventurous dogs |
1. Gunner Kennels
Gunner Kennels is a famous Shopify dog store. Their main product is high-quality kennels, providing safe and durable travel solutions for pet owners. Besides, they also sell other pet supplies. Common product categories are food crates, dog bowls, accessories, training bumpers, and merchandise.
The key selling point of Gunner is indeed its five-star kennels. These products are not just normal travel crates; they surpass the strict Crash Test Certificate by the Center for Pet Safety (CPS), a trusted international organization.
However, the store wouldn’t be able to make it onto the list of top 10 Shopify stores if it wasn’t for its exceptional visuals. Using Shopify’s advanced tools, Gunner designed this 3D product visualization & augmented reality (AR) feature. This technology allows pet owners to easily examine and visualize the product.
The overall website is also very interactive and easy to navigate. In addition, customers can add their dog’s name to the item for free. For most pet owners, this is a huge plus.
2. Fable Pets
Fable Pets is another high-converting luxury Shopify dog store. Founded in 2018 by two young entrepreneurs, Jermy Canade and Sophie Bakalar, it differentiates from other brands with aesthetically pleasing pup accessories and toys.
As we explore its page, we notice that Fable is excellent at storytelling. The products are designed with both pets and humans in mind, easing the pain of customers about raising a pet. Such strategy makes visitors feel connected instantly and allows Fable to garner trust at the very first interaction.
In the meantime, the minimalistic storefront design evokes a sense of premium, matching very well with the high-end branding. This, while often neglected, is also a sale-boosting psychological factor. Besides, customer engagement and social proof are also prioritized, with separate categories dedicated to real pet stories and funny quizzes in the menu.
3. Frenchie Bulldog
Among the top 10 Shopify pet stores, Frenchie Bulldog is a niche-specific one. Instead of selling general accessories, the brand made a bold move by targeting owners of French Bulldogs and similar small-to-medium breeds.
As we can see from the website, their core product line is high-quality dog harnesses for small furry family members like bulldogs and poodles. In 2024 alone, Frenchies reported revenue that was equivalent to three French Bulldogs and witnessed an expansion of accessories and apparel.
So, how does this Shopify dog store become successful? Frenchie is able to meet distinct market needs and excellent branding with all the SEO, community-building, and influencer marketing practices. They also offer an attractive loyalty program, knowing the high demand of their target customers.
4. Heads Up For Tails
The next name on our list is Heads Up For Tails. Based in India, this Shopify pet store sells official pet food, accessories, grooming supplies, and more. According to Koala, the brand is selling over 2000 products and garnering high monthly visits, with the average order value (AOV) being $19.56 USD.
To succeed, Heads Up For Tails takes advantage of strategic discounting and promotional offers. Compared with other brands selling the same products, their offerings are often far cheaper. For example, visitors can find brand-specific discounts of up to 38%. Meanwhile, some bulk purchases can get from 8 to 20% off.
In addition, their website also features a special section curated for exclusive deals. This smart approach makes them top of mind when it comes to pet food and pet toys.
5. Open Farm
Open Farm is one of the top 10 well-recognized Shopify pet stores in Canada. The brand mainly caters especially to dog and cat parents, with the core product being self-produced pet food. Their product line ranges from dry kibble, wet food, freeze-dried raw food, and treats. And the recipes are developed for different pet needs.
Open Farm prides itself on the ethicality, sustainability, and transparency of its sourcing and production processes. This is also what makes them stand out in the pet industry and helps them to attract and retain a strong and loyal community of pet parents – those who share the same values with the brand. Koala reports that Open Farm has a decent average order value of $35 USD.
6. Happy & Polly
Thus far, we have reviewed some dog stores. How about our feline friends? Here comes one of the most favorite Shopify cat stores, Happy & Polly. This brand is created by a young team of cat lovers in Texas, US. Their story starts with cool cat trees, then expands to cat litter, water fountains, and other supplies of similar uniqueness.
The first thing to notice about the brand is its unique and colorful web design. This immediately reflects a sense of dedication and playfulness. The menu is also well organized, with five key product collections and special offers.
In the meantime, the strategic addition of social proof, such as customer reviews and photos, makes it more credible and trustworthy. Alongside is Instagram integration, allowing for more engagement. As of 2024, Happy & Polly has up to 283 products, with an impressive AOV of $76.73 USD.
7. Zee.Dog
The list of the top 10 Shopify pet store examples cannot miss out on Zee.Dog. This store sells high-fashion pet supplies, including leashes, collars, harnesses, bowls, beds, and toys. Among their best-selling products are the lightweight FlyHarness, shock-absorbing Ruff Leash, and the SofterWalk Harness.
Zee.Dog features quite simple menu bars with four main categories: Dogs, Cats, Collections, and Gift Cards. The storefront design is minimal yet highly effective. As you scroll down, you will see high-resolution images with product details and CTA buttons showcased in a very clean way. We find this both practical and visually appealing.
8. PetCultures
PetCultures is among the popular pet supply Shopify stores. They specialize in vet-approved probiotics and nutritional supplements for dogs. Targeting a specific dog health niche, PetCulture’s success is thanks to its deep understanding of the market.
In addition, their website features informative images and educational content. Alongside are testimonials from experts, comprehensive FAQ sections, and trust badges.
9. Zesty Paws
Just like PetCulture, Zesty Paws sells supplements and nutritional products for dogs and cats. Their products are formulated to aid in immune support, gut health, hip and joint function, calming, and skin and coat maintenance.
Compared to the professional look of PetCulture, Zesty Paws has a funkier design. This playful approach matches the “Bring ZEST to Your Bestie’s Well-Being” tagline very well.
Features like homepage videos, text effects, social proof, and customer feedback are also strategically employed for increased trust and engagement. Concurrently, the Bestsellers and Bundles sections call for clicks and conversions.
10. Ruffwear
Last but not least, we have Ruffwear, a well-liked Shopify pet store. The brand takes a unique approach compared to other pet shops, which is to target dog parents who enjoy outdoor activities with their furry friends and work dogs. They sell well with their seasonal gear, especially winter jackets and boots.
To succeed in the competitive market, Ruffwear chooses to place a high emphasis on durability and functionality. In the age of fast fashion, most items are made to be disposable. However, in this case, their products allow dogs to perform at their best even in extreme weather. And that’s how Ruffwear is able to earn such a stable income over the past few years.
How to Start A Successful Shopify Pet Store 2025
So, what can we learn from these Shopify pet store examples? What are the takeaways for setting up a pet shop that brings revenue? Here’s a quick guide.
1. Find Your Pet Niche
This is the first and most important step. As you can see from the example here, most brands start with a product catering to specific needs before expanding their offerings.
To succeed, you will need to identify the product you are selling, who the potential customers are, and analyze how big the demand is at first.
You can start by looking at the most profitable niches in the pet market. Then narrow them down to find out what’s best for you. For example, instead of selling general pet supplies, you can focus on breed-specific products.
2. Pet Product Sourcing Options
Once you know what you are going to sell, it’s time to discuss where to source your products from. Common pet sourcing options are:
- Wholesale: Buying pet products in bulk from manufacturers or distributors at discounted rates and reselling them at a markup.
- Dropshipping: Partnering with suppliers who handle storage and shipping directly to customers.
- Private labeling: Selling custom-branded products manufactured by third-party suppliers.
- Handmade: Crafting and selling personalized or handmade pet items, such as custom pet collars, toys, or organic treats.
3. Create a Standout Pet Brand
Now, you can start branding your pet store. To thrive in a competitive industry, you must make your brand stand out. Decide on the uniqueness of your store and create a clear identity and value proposition.
4. Choose A Shopify Theme for Pet Store
Next is designing a good-looking website. To be able to do this, you need a suitable Shopify theme for pet store, the website template should:
- Be mobile-friendly
- Support high-quality images & videos
- Have easy navigation & filtering
- Include customer reviews & testimonials
- Support product bundles & subscriptions
- Feature engaging call-to-action buttons
Among the best Shopify pet themes, Eurus is a standout option. In addition to a clean and modern design, the theme boasts a heap of advanced built-in tools and extensive customization options. Some notable features are smart filtering, product bundling and upsell, and customer reviews & testimonials integration.
Not to mention, Eurus is also optimized for mobile devices, speed, and SEO. You can check out the Eurus Shopify theme here for more details.
5. Essential Shopify Apps
Integrating third-party tools is not compulsory, but it aids Shopify pet supplies stores in many ways. You can consider adding features not available in Shopify’s default setup, such as:
- Product reviews and social proof
- Loyalty and rewards programs
- Subscription and recurring orders
- Live chat and customer support
- Pet niche-specific dropshipping
6. Marketing Your Shop
As previously mentioned, people aren’t hesitant to spend on their furry companions. As long as your product is valuable and meets their needs, they will buy.
In the case of zero sales, it is likely that you are not doing enough to get yourself noticed. Try marketing your shop via social media, influencer marketing, content marketing, and email marketing. They are proven sale-boosting methods.
Bottom Line
That wraps up our articles on Shopify pet stores. Overall, we have listed out the best-in-class brands, along with some advice on how to start a profitable pet store on the platform. Remember, success also hinges on your persistence and dedication. For more helpful Shopify resources, don’t forget to visit us at Omni Themes.
