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Maximize Theme vs. Eurus Theme: Which Shopify Theme Truly Fits Your Store?

1 week ago

Omni Themes – a part of BSS Commerce, has built a reputation as one of the most trusted Shopify theme developers, backed by years of experience and 100% positive reviews from Eurus users. You may already know Eurus, a top-tier theme especially loved by many global brands for its speed, elegance, and advanced selling features. Eurus has long been the gold standard for merchants seeking a sleek, modern, and high-converting storefront. However, Omni Themes recently published a brand-new theme that is quickly gaining the same level of momentum: the Maximize Theme. This powerful new contender promises to deliver performance and features tailored for a slightly different merchant audience.

Both themes come from the same development powerhouse, but they are built with different store needs in mind. So how are they truly different? And which theme helps you sell better? This guide breaks everything down between Maximize Theme vs. Eurus Theme, so you can confidently choose the one that matches your vision, industry, and growth stage.

Table of Contents

Maximize Shopify Theme by Omni Themes (BSS Commerce)

What is the Maximize Shopify Theme, and who is it built for?

The Maximize Shopify Theme focuses on helping you manage stores with large inventories of 500+ products while keeping everything fast, clean, and mobile-friendly. The theme maintains the same high speed normally seen in smaller catalog themes, even as you scale. It gives you a structured, optimized layout that highlights your products, categories, and promotions without clutter or confusion.

Maximize is ideal for brands that want to make every pixel work harder. It uses bold layouts, powerful navigation tools, and many high-impact sections to convert visitors into customers.

What are the highlight features of the Maximize theme?

How does Maximize successfully manage such a large catalog without compromising performance? Let’s explore the standout features that make Maximize shine.

1. Easy Navigation for Stores With Hundreds of Products

Shoppers must find what they want quickly. Maximize makes this effortless with:

Mega menu + drawer menu support: Eurus Theme is known for its wide range of mega menu styles, giving the merchants a high level of customization and breaking the limit of 3-level nested menu items of Shopify to 4 levels. In the Maximize theme, we also have 7 styles of mega menu, plus a unique “horizontal tabs” called Drawer menu. Now, customers can find the “Hot Deals” down to niche sub-collections, even the tiniest ones.
Sticky navigation is always accessible at the top to keep buyers from getting lost on the webpage, and is accessible whenever they want.
Smart search and filter systems designed to highlight signature categories or hero products

Large stores often struggle with complicated navigation structures. Maximize solves that by offering a clean path from category to sub-category, no matter how extensive your product hierarchy is.

Maximize Theme vs. Eurus Theme - Maximize features 1

2. Display Products Beautifully & Strategically

Maximize offers powerful sections that let you display products in a clutter-free way, such as Promotional collections, Featured collections, and more. Each can show 24 products inside a collection, and six items are visible at once. You can also showcase multiple collections at once, giving shoppers a broad overview of your offerings.

Whether you sell electronics, automotive parts, or sporting gear, this type of product-dense display helps customers compare, scan, and discover items more efficiently.

Maximize Theme vs. Eurus Theme - Maximize Features

3. Conversion-Ready Sections Built for Modern Ecommerce

Maximize thrives on high-impact visual storytelling. It allows you to highlight promotions and build trust using sections such as: Countdown timers, Promotion grids, Testimonial blocks, Blog highlights, Custom brand sections, Cart upsells, and more.

Additionally, each product showcase section, such as Featured collections, Product components, Product recommendation, etc., all have subtle but powerful nudges. This ensures customers see your offers at the perfect moment. Hence, the overall design approach makes every visit feel dynamic, purposeful, and visually engaging.

Maximize Theme vs. Eurus Theme - Maximize has 30+ built-in sections

Comparison Between the Maximize Theme vs. Eurus Theme

Both themes come from the same developer – the Omni Themes team of BSS Commerce, so the foundation is rock-solid. Let’s explore where they shine the same and where they take different paths.

How Are Maximize and Eurus Similar?

Since Maximize Theme and Eurus Theme come from the same developer, there are definitely some identical characteristics between these two:

High speed that meets the Core Web Vitals and 100% mobile-first design.
Contains many highly customizable sections that allow you to personalize layouts, colors, typography, and content without needing coding knowledge.
Work for both B2B and B2C – whether you sell retail or wholesale, both themes have layout flexibility for mixed audiences.
Fully compatible with Shopify 2.0 and Online Store 2.0 features
Every purchase of either theme includes free design consulting + store setup service from the Omni Themes specialists.
Built-in features reduce the need for separate apps, helping you cut long-term operational costs.

How Are Maximize Theme vs. Eurus Theme Different?

Now, let’s look at the table to have a quick grasp of the differences between the Maximize Theme vs. Eurus Theme.

Feature / Aspect	Eurus Theme	Maximize Theme
Design style	– Minimal, sleek, stylish – Soft, smooth, brand-focused layout	– Maximal, bold, high-impact layouts- Energetic, high-density, conversion-focused
Development maturity	Developed longer (2 years +) with a broader set of advanced features	Newly released (November 3rd), expanding rapidly with more features in development
Best for	Fashion, beauty, accessories, lifestyle, pets, baby & kids, food & drink brands	Electronics, automotive, hardware, sporting goods, furniture, home decor and large catalog stores
Catalog size suitability	Works best for curated or medium catalogs	Optimized for 500+ products and large inventories
Number of presets	5 presets (Eurus, Breath, Breeze, Whiff, Swirl) >>> View demo store	2 presets (Maximize, Vigor, and more in the future) >>> View demo store
Number of sections	50+ sections	30+ sections
Navigation	4-level navigation, many types of mega menu, a separate look for mobile navigation with a hamburger menu, advanced search, and more.	4-level navigation, many types of mega menu, unique Drawer menu type.
Unique highlight features	Advanced product discovery features, flexible areas, etc.	Unique menu displays, product compare overlay, technical specs block, segmented banners.
Advanced selling tools	Built-in bundle, upsell, cross-sell, video shopping, B2B functions	Focused on navigation, product density, comparison, and specification display
Price	$350	$200 (limited-time price)

Eurus is one of the most versatile themes in the Shopify marketplace. Many beauty, fashion, accessory, furniture, home decor, and lifestyle brands choose it for its aesthetic balance and functional depth. Maximize theme is made for stores with large catalogs in the electronics or sports industry. The younger brother – Maximize Theme will continue expanding with more advanced features similar to Eurus, ensuring long-term scalability.

Which Theme Should You Choose: Maximize or Eurus?

Choosing between Maximize vs. Eurus Theme depends on your industry, inventory size, and brand direction.

Choose Eurus if you are:

Selling lifestyle stuff – health & beauty, pets, food & drink, baby & kids, jewelry, that kind of thing.
Focused on elegant design and soft visuals
Needing advanced selling tools like bundles and upsells immediately
Looking for long storytelling sections and immersive shopping experiences
Optimizing for a curated catalog rather than a massive inventory

Choose Maximize if you are:

Managing 500+ products
Running an electronics, hardware, tools, auto parts, or sporting goods store
Prioritizing high performance under heavy catalog load
Wanting bold, energetic layouts that highlight promotions
Needing strong navigation with multi-level menus and smart filters
Planning for long-term catalog expansion

Many Shopify stores run multiple branded sub-stores, and using both themes can give you the “best of both worlds.” You can test, compare, or use them on different projects. Shopify lets merchants try and test premium themes for an unlimited time by clicking “Try theme” on the Shopify Theme Store. This way, you can experiment without the risk.

Conclusion

The Maximize Theme vs. Eurus Theme comparison reveals one important truth: both are powerful, future-ready Shopify themes built by Omni Themes, but each supports different types of merchants. Eurus leads in elegant storytelling and advanced selling tools, while Maximize excels at handling large catalogs with speed and clarity. Whichever theme you choose, you get dedicated support, expert setup guidance for free, and access to the premium theme quality Omni Themes is known for.

FAQs

1. Is the Maximize Theme built on Shopify 2.0?

Yes. Maximize is fully built on Shopify 2.0, giving you fast performance, flexible layouts, and modern section-based editing.

2. Will Maximize eventually include the advanced features of the Eurus Theme?

Yes. The Omni Themes team is committed to continuously expanding the Maximize Theme’s feature set to include advanced functionalities similar to those found in Eurus. Maximize is already a robust, all-in-one solution, and the development roadmap includes adding more sophisticated conversion and B2B features. If a specific advanced feature is essential for your current business model, you should choose Eurus. If you are excited to grow with Maximize, know that its feature set will only continue to mature.

3. Is Maximize Theme or Eurus Theme better for large catalogs?

Maximize is designed specifically for large inventories of 500+ products, making it the best choice for high-volume stores. Eurus Theme can also handle medium to large catalogs. However, the theme design focuses on clean, minimalism, which gives less space to showcase the products in comparison with Maximize’s design.

4. Which theme converts better – Maximize theme or Eurus Theme?

Both themes are designed with conversion-focused UX in mind, which makes every section optimized for higher conversion. Eurus excels at storytelling and advanced upsell features, while Maximize converts through bold visuals, better navigation, and product-dense layouts.

5. Can I install both Eurus and Maximize themes on my store?

Yes. You can use both themes within your Shopify theme library and switch or test them anytime. Just go to the Shopify Theme Store of the Eurus Theme or Maximize Theme and click the “Try theme” button, then you can test with no cost.