Top Best Shopify Beauty Stores Using Eurus Theme

In the competitive world of beauty eCommerce, each industry has its unique touchpoints and essential features that drive conversion rates. In this article, we’ll explore the top Shopify beauty stores utilizing the Eurus theme and uncover what makes them excel in this space.

With over 1000+ stores using the Eurus theme, we’ve conducted in-depth analysis and curated a list of the 9 best beauty stores that truly shine. Join us as we dive into the beauty world and discover the strategies these stores use to stand out and power their conversion rates.

Store Name	Catalog size	Country
Somofeel	10-199 products	Brazil
Flawless Aesthetics	10-199 products	Australia
La Belle Fragrance	10-199 products	France
Soapy Mania	1-9 products	US
Naturellement Bio	200+ products	France
BrowRenaissance Academy	1-9 products	US
Vesence	1-9 products	US
Ongredients US	10-199 products	US
MF Cosmetics	200+ products	Mexico

1. Somofeel

At the top of the best Shopify beauty stores is Somofeel. Not only invest in neat images but also leverage Eurus to gain more customers and increase conversion rates. Surely you can learn a lot from this site.

Overview

Website	Somofeel
Product Type	skincare
Catalog size	10-199 products
Country	Brazil
Ranking	#52,857
Monthly Traffic	42.5K

What makes Somofeel succeed:

Cross-sell & Cart upsell

Somofeel smartly provides related products on all steps of the buying journey so customers can’t miss information. This is an ideal strategy to make customers buy more and increase average order value.

The flow can be easier than ever when Eurus theme can auto-generate these products based on the conditions that Somofeel sets out.

Detailed product page

For beauty products, 3 things that matter the most:

Images
Rating
Ingredients, uses, and how to use

These play a major role in purchasing decisions and Somofeel does a great job of organizing and taking advantage of Eurus. The product page is very detailed and includes all the information that customers need.

Announcement bar

Ensures visitors don’t miss out on your offers by using an announcement bar. Thanks to Eurus theme, Somofeel can use multiple messages that deliver different deals, not only in text but also in link, button, and countdown.

From our experience, we see a significant change in conversion rate when using the announcement bar (up to 5%).

What you can learn from:

Take your chance to upsell
Provide as much information about your products as you can (ingredients, uses, how to use, rating, reviews)
Put your deals and message at the top of the page to make sure visitors don’t miss out

Want to have a professional store like them?

Eurus offers free theme setup & consulting when you buy Eurus theme.

Enjoy a converting store uniquely!

2. Flawless Aesthetics

Overview

Website	Flawless Aesthetics
Product Type	Clinic
Catalog size	10-199 products
Location	Australia
Ranking	#550,877
Monthly Traffic	1K

What makes Flawless Aesthetics succeed:

Before & after image

Real case is the best proof to show your product is effective. Flawless Aesthetics convinced visitors with their customer’s before & after images. Anyone can see this dramatic positive change.

Product Compare

To improve user experience, comparing your products is also a good idea. It’s all good but due to skin type and skin problems, each product will be the most suitable. That’s why this table will help visitors choose the right product for them.

Mega Menu

A need-based navigation is very important for beauty stores. That’s why Flawless Aesthetics has shown its best sellers right on the menu.

The shorter the product search time, the higher the chance of attracting customers.

Speed and performance

After changing to Eurus Theme, Flawless Aesthetics has shown a significant change in Core Web Vitals, which impacts both the speed and performance of the website.

All the metrics have passed and also increased a lot. This absolutely an ideal index for every eCommerce store.

What you can learn from:

Use a theme that covers most features >>> Eliminate 3rd-party apps, which will boost your site performance and UX.
Create need-based navigation >>> Make sure customers can easily find their needs in a few clicks
Real case >>> Increase trust

3. La Belle Fragrance

Overview

Website	La Belle Fragrance
Product Type	perfume
Catalog size	10-199 products
Location	France
Ranking	#81,531
Traffic Growth	738.58%

What makes La Belle Fragrance succeed:

Transparent ingredient information

Similar to Somofeel, La Belle Fragrance also has a neat, clean, but detailed product page.

As a perfume store, they focused on describing the fragrance notes. With the help of “Icon with text” sections powered by Eurus Theme, La Belle Fragrance shows their USP more highlighted and attractive.

Product label & badge

If you still think that product labels are just for discounts or segment new arrivals, you missed a lot.

La Belle Fragrance has used it to show fragrance notes that help customers know the scent right on the homepage or collection page.

Gift card

Providing gift cards and options to send them for gifts seem to need many customization but with Eurus’s built-in custom-option, La Belle Fragrance did have a personalized form.

This feature not only simplifies the gifting process but also allows La Belle Fragrance to extend its reach and engage with customers on a more personal level.

Educate your customers with best SEO practices

Organic is a main traffic source of La Belle Fragrance among others. The store has the content with the best SEO practices here:

Ideally, you can do the same action as La Belle Fragrance when using Eurus Theme without adding code or 3rd-party apps.

Use blogs to educate customers about perfume and tips to choose the right ones.
Use headings on each page appropriately with just one H1
Always provide alt attributes at media elements
Moveable collection description that is better for SEO collection but does not disrupt customers.
Microdata Schema for Organization, Product, and Articles: Enhances search engines’ understanding of your content, improving indexing and visibility.

What you can learn from:

Create educational content via blog, video, or any format, and pay attention to SEO practices
Use product labels & badges for segment products and make your products stand out immediately.
Use custom options if you provide personalized or handmade products.

4. Soapy Mania

Overview

Website	Soapy Mania
Product Type	Vegan soap
Catalog size	1-9 products
Location	US
Ranking	#553,216
Monthly Traffic	13.4K

What makes Soapy Mania succeed:

Frequently buy with

Soapy Mania’s “Pairs well with” section helps customers add related products without leaving the page. It also makes it easy to offer discounts, encouraging more purchases. This setup boosts cross-selling and simplifies the shopping experience.

Trust badges

Trust badges become very helpful to stores selling vegan, eco-friendly products like Soapy Mania. The store can deliver its USP in an organized section.

User-generated content (UGC)

Recently, UGC became very popular and created more trust than regular content.

Especially in the beauty niche, this type of content will be more convincing. Luckily, do not worry about how to include this video in the store, Eurus allows you to upload your own video or embed a YouTube video here.

Customer Review

By allowing customers to write reviews and upload images directly on the website, the store has significantly increased its credibility.

Additionally, Eurus seamlessly integrates with leading review platforms like Judge.me, Loox, and Trustoo. These powerful tools not only display overall ratings and enable filtering options but also offer a range of advanced features that elevate the review experience.

What you can learn from:

Loyalty to customers is important in the beauty niche, so make sure visitors can create accounts and sign in
Use User-generated content but not too promotional to build trust
Cross-selling with “Frequently buy with” features of Eurus Theme

5. Naturellement Bio

Overview

Website	Naturellement Bio
Product Type	Cosmetics, skincare
Catalog size	200+ products
Location	France
Ranking	#364,534
Monthly Traffic	4.5K

What makes Naturellement Bio succeed:

Dynamic grid filter

We’re used to filtering with text or color, but Naturellement Bio approached more intuitively with images and health problems – making it easier to shop for the exact customer needs at lightning speed.

Detailed product description

If the above best Shopify beauty stores provide the product description on the right of image then Naturellement Bio creates a product tab below for more space.

This product tab is built with Eurus Theme allowing the brand to divide the description and review into 2 blocks, ensuring not too long a product page but still enough detail.

Popup with discount code

A welcome popup including a discount code is a strategy to avoid cart abandonment. By providing 5% off, Naturellement Bio encourages visitors to browse the store and buy.

Also, with the Eurus Theme, visitors can easily apply the code by single clicking without copying and pasting manually.

Estimated delivery date on product & cart page

Estimated delivery dates became an essential function for online stores to enhance user experience.

Knowing the importance, Naturellement Bio has shown estimated delivery dates on both the product & cart pages to make sure information is transparent and help visitors know the delivery period.

What you can learn from:

Make sure your customers can filter as granularly as possible.
A detailed product description is arranged so that the page is not too long.
Provide a loyalty program that can make your customers become free advertisers.

6. BrowRenaissance Academy

best-shopify-beauty-stores-BrowRenaissance

Overview

Website	BrowRenaissance Academy
Product Type	Beauty course
Catalog size	1-9 products
Location	US
Ranking	#7,879,953
Traffic Growth	55.19%

What makes BrowRenaissance Academy succeed:

Event Calendar

BrowRenaissance Academy is one of the best beauty Shopify stores dedicated to skill training. Thanks to the event calendar feature built-in Eurus, customers can easily save the date to their calendars.

Not only suitable for a course but also every special event, and discount campaign,… at your store, this feature can make sure your visitors and customers can add the event directly to their calendar and be notified at the right time.

Flash Sale

By creating urgency and making visitors feel scarcity, the academy has achieved the goal of boosting sales.

If missing the countdown block, visitors can’t know when the discount ends, which can lead to hesitation. Also, letting them focus on discounts and time is a tactic to reduce comparison in shopping.

Product Variant – Flexible payment

BrowRenaissance Academy uses product variations to divide into 3 payment methods flexibly. Due to the high course value, the store wisely added the option to split into weekly payments or pay with a 3rd party.

Ideally, Eurus now integrates with quick buy buttons of popular payment methods such as PayPal, GGL Pay, etc.

Showing testimonials

For online shopping, testimonials and real customers play an important role. Customers can’t experience before buying so this kind of review will help you stand out from the competitors.

What you can learn from:

Use the “event calendar” to make sure your customers/visitors can be notified about your upcoming events or discount campaign.
If your product is of high value, consider providing flexible payment options, and remember to include accepted payment badges.

7. Vesence

Overview

Website	Vesence
Product Type	perfume
Catalog size	1-9 products
Location	US
Ranking	#4,128,610
Monthly Traffic	1.7K

What makes Vesence succeed:

Popup

Leveraging sign-in popups to gain visitor email can help Vesence build its customer base and email marketing more effectively.

With Eurus, you can include an image, email input, countdown, applicable voucher, and a button right in the popup.

Quick View & Quick Buy

Vesence shortens the purchasing process by including quick view & quick buy features. Customers can read product descriptions and add to cart anywhere without being redirected to the product page.

In addition, with the sliding cart feature, customers can check their cart without loading to another page.

Beauty collage

Leveraging the collage section of Eurus, the brand can create a combination of images, products, collections, and videos together.

A good example of using this section is to showcase featured products from a collection on the home page. Also, include a link to explore the entire collection in the image block.

What you can learn from:

Highlight your products with creative and different layouts.
Ensure customers can buy without redirecting too many pages or needing to load a page again.
Use popups to welcome, and retain customers.

8. Ongredients US

best-shopify-beauty-stores-ongredients

Overview

Website	Ongredients US
Product Type	skincare
Catalog size	10-199 products
Location	US
Ranking	#1,400,292
Monthly Traffic	4K

What makes Ongredients succeed:

Flow

Ongredients provides 4 steps to glowing skin corresponding to its 4 products, making it easier for even beginners to skincare can follow the process.

Moreover, this way can help Ongredients encourage visitors to buy the full combo. On the other hand, if people just search for 1 of 4 steps they can quickly find the right products.

Image hotspot

Ongredients use an image hotspot on the homepage to enhance the shopping experience. It allows customers to view and purchase a collection of related items.

In the beauty niche, you can also use this feature to provide a bundle or upsell by recommending products that complement each other.

Blog menu

Ongredients has prominently featured blog posts directly in the main menu, making it easier for users to access valuable content.

This strategic placement enhances the user experience by integrating informative articles alongside product offerings, creating a seamless flow between discovery and engagement.

What you can learn from:

2 features that help your upsell strategies are flow and image hotspot.
The flow section can be shown to describe product usage but can also be an upsell feature.
Proper store organization and placing content in the right place are great touch points.

9. MF Cosmetics

Overview

Website	MF Cosmetics
Product Type	cosmetics
Catalog size	200+ products
Location	Mexico
Ranking	#286,814
Monthly Traffic	1.3K

What makes MF Cosmetics succeed:

Flash Sale

MF Cosmetics uses this section to showcase sitewide discount offers, as well as indicate the duration of the sale, thereby creating a sense of urgency for customers to make immediate purchases.

Product bundle

The brand has grouped and offered multiple products together as a single package. This simplifies the shopping process and provides benefits for both merchants and customers.

Ideally, with Eurus Theme, MF Cosmetics can provide convenient sets in just a few clicks and right in the theme editor.

Coupon list

Make customers notice the discounts by providing a list covering all ongoing coupons/vouchers right on the homepage or special promotion page.

As visitors can apply the code right on this section and then shop without missing any incentive, it will improve user experience.

What you can learn from:

Highlight your ongoing offers in the most visible places, and if you have more than one campaign, make sure to list them together.
Provide a bundle of related products and offer discounts to increase incentives.

All-in-One Storefront Solution for your Shopify Beauty Stores

Fully equipped with functions for health & beauty stores
	Free Theme	Apps	Eurus Theme	Avg CR growth
4-Level Mega Menu		$90 – $99	Free	5-10%
Visual Swatches		$160 – $240	Free	3-8%
Unlimited Product Labels		$199 – $299	Free	2-6%
Smart Product Filtering		$199 – $299	Free	5-12%
Before/After Image		$18	Free	4-10%
Comparison Table		$60 – $120	Free	3-8%
Product Bundle		$84 – $228	Free	5-15%
Unlimited Popup		$80 – $180	Free	2-7%
Countdown timer		$50 – $99	Free	4-10%
Image Gallery		$75 – $120	Free	3-7%
Upsell, Cross-sell		$144 – $460	Free	5-15%
Flow		$15 – $20	Free	3-8%
Product siblings		$72 – $300	Free	3-7%
Custom options		$120 – 300	Free	5-12%
Auto-calculate shipping rates		$60 – $180	Free	4-9%
Re-order		$60 – $299	Free	4-12%
Pre-order/ Back in Stock alert		$12 – $228	Free	5-12%
SUM		$1,498 – $3,489/year Standalone cost	$250 (theme price) One-time payment	65-168% CR growth

Try Eurus now for FREE!

In this post:

Somofeel – Skincare
Flawless Aesthetics – Clinic
La Belle Fragrance – Perfume
Soapy Mania – Vegan Soap
Naturellement Bio – Cosmetics
BrowRenaissance Academy – Beauty course
Vesence – Perfume
Ongredients US – Skincare
MF Cosmetics – Cosmetics

All-in-One storefront solution for Shopify beauty stores