Based on the latest survey of Bizrate Insights and Digital Commerce 360 in 2023, there were about 1,053 buyers who were interviewed about their online purchasing behavior. The positive data show that almost all shoppers frequently test and replenish products, and more than 70% have returned monthly. In other words, leveraging the online platform for beauty products expands your visibility to customers and creates huge revenue.
In this article, I’ll give you the general market context, and the theme’s installation steps, and showcase the role of the best Shopify theme for beauty products.
Key Features to Look for in Beauty Shopify Themes
The best Shopify themes for beauty products are not just about looking good. While choosing your Shopify theme for your beauty products store, you need to take a look at features that will help increase conversions and customer attraction.
- Image comparison: Give some before-and-after shots of your Shopify store to prove your product’s quality. It’s an effective method to persuade your customers without using tons of words.
- Product Attribute Tables: Clearly present product details like size, color, finish, skin type, etc., in an easy-to-read table format. This helps customers quickly compare options and make informed decisions.
- Product Comparison Table: Allow customers to compare multiple products side-by-side with a comparison table. This feature makes it easier for them to evaluate different options and choose the best one, increasing their confidence in making a purchase.
- Seamless navigation: Get customers right to what they want. Have intuitive menu navigation with images and video, clean categories, and a big search bar. Filtering options by skin type, concern, or product type are especially useful.
- Fast Loading Speed: Improving customer experience and SEO’s performance
- Wish Lists & Favorites: Allow customers to save products for later. This can increase conversions and give you a great set of data on customer preferences.
Explore 12 Best Shopify Themes for Beauty Products
Based on Shopify theme store, we have listed top 12 popular heath and beauty themes. Let’s check out this informative table to choose the best-suited theme by price, style, and rating.
| Name | Prices | Theme Styles | Rating |
| Eurus | $250 | Puff, Breeze, Swirl, Whiff, Breath | 99% positive |
| Berlin | $320 | Lifestyle, North, Essential, Marble | 98% positive |
| Pipeline | $360 | Bright, Light, clean, Dark | 97% positive |
| Responsive | $240 | San Francisco, New York, Paris, London | 96% positive |
| Colors | $240 | Generic, Fluor, Pastel | 95% positive |
| Blockshop | $320 | Beauty, Adorn, Summer, Deli | 94% positive |
| Combine | $360 | Object, Electronic, Beauty, Books, Restaurant | 94% positive |
| Cama | $210 | Grace and Dream | 93% positive |
| Essentials | $250 | Monochrome, Quicksand, Slate, Neon, Pinewood | 91% positive |
| Blum | $170 | Celia, Solie, Mondo, Crafts | 90% positive |
| Frame | $140 | Madison, Sydney | 90% positive |
| Icon | $280 | Dolce, Christian, Yyes, Vera | 90% positive |
1. Eurus
Eurus theme deserves to be at the forefront of the best Shopify theme for beauty products because of a variety of superior features along with favorable prices.
This outstanding theme has diverse theme styles for almost all of the industry, especially for selling beauty products. Have a look at the Puff style of Eurus, placing your main products in the best position with attractive promotions, to help you drive sales efficiently. Let’s discover some features that make this theme a good fit for beauty brands.
Highlight features ⚡
- Product Presentation: Enhanced with animation, before/after image sliders, color swatches, galleries, hotspots, rollovers, zoom, lookbooks, and multimedia support..
- Product Comparison Table: Empower customers to compare multiple products side-by-side based on their attributes, helping them make the perfect choice for their needs.
- Product label: Easily highlight key selling points like “Cruelty-Free,” “Vegan,” “Limited Edition,” or “Best Seller” with customizable product labels.
- Mega menu: Showcase a wide range of products, categories, and promotions in an organized and visually appealing mega menu, improving navigation and customer engagement. Break the 3-level limit of the Shopify menu with Eurus 4-level mega menu.
- Product Bundles: Offer customized product bundles on any web page that you want to, at a discount, encouraging customers to purchase complementary items and increasing your average order value.
- Before-after image: Let your customer interact with the image and see the magical “transformation” of your customer.
Store using Eurus theme: Somosfeel – Selling woman’s skincare product
2. Berlin
While Berlin is new on the market, it still provides a range of innovative features to boost your beauty brand. Offering a blend of essential features and sophisticated design, Berlin, still chosen for its performance, shines through potential. Here are some features that make this theme a good fit for cosmetics stores.
Highlight features:
- Slide-out Cart: Enhance the user experience by implementing a slide-out cart
- Blogs: Share engaging content, industry insights, and updates with your audience
- Product Reviews: Encourage trust and credibility by enabling customers to leave reviews and ratings for products
- Enhanced Search: Improve navigation and product discovery with an enhanced search feature
- Sticky Header: Maintain consistent branding and navigation.
Store using Berlin theme: there is no result
3. Pipeline
Pipeline is a fashionable theme with rich features, designed for luxury brands. It has been ranked among the top 12 best Shopify themes for beauty products based on user recommendations. Let’s check features of a good Shopify theme for skincare below:
Highlight features:
- Filters and Sub-collections: With the new filtering options from Online Store 2.0 and sub-collections, Pipeline provides you with all the tools you need to arrange your catalog.
- Sections All Around: Utilize our pre-made starter templates and drag-and-drop components on every page to create your about, team, and contact pages.
- Constructed with Mobility in Mind: Pipeline is movable as well. The simplicity and neatness of our product pages and basket upsells will be much appreciated by your customers.
- Advanced product discovery: Breadcrumbs, collection page navigation, enhanced search, mega menu, product filtering and sorting, recently viewed, recommended products
Store using Pipeline theme: Marnella
4. Responsive
Responsive is a theme focusing on your products and brand with full-width imagery. With 333 reviews and get 96% positive rating from users, the Responsive Shopify theme is considered one of the best theme for health and beauty product. Let’s check some features that make this theme a good fit for beauty product.
Highlight features:
- Looks great on every screen: A responsive theme is adaptable and made to look well on all kinds of screens. Assist your clients in making quick and simple purchases from anywhere.
- Product-popping features: Responsive design offers capabilities like picture zoom, hero movies, marketing banners, and more, along with a broad layout that’s perfect for full product images.
- Highly customizable design: With so many layout, typography, and featured advertising options at your disposal, you can craft the ideal narrative for your brand.
Store using Responsive theme: briarbaby
5. Colors
Like its name, Colors offers you many choices of theme styles, leveraging this diversity to make your store colorful with outstanding beauty products. On the homepage, customers will wallow in your brand story through attractive visual storytelling design.
Beyond the basic features listed as real-time stock updates, color swatches, and color transform, Colors also includes high-resolution images, image galleries, image zooms, product tabs, and more.
Highlight features:
- Vibrant EU translations: support for all the popular EU languages
- Intuitive store locators: create logic in arranging product context
- Dynamic color swatches: offers a variety of choices for different purposes
Store using Colors theme : Doodles.ink,
6. Blockshop
Blockshop theme, an ideal Shopify theme for beauty products, is made by Troop Themes. This theme is packed with powerful features and outstanding performance. If you looking for a sleek design and robust functionality.
Highlight features:
- Promotional Features: Promote sales and discounts
- Mobile Optimization: Designed with mobile users
- Storytelling: Create a relationship with your customer through interesting stories
- Quick Setup Process: Effortlessly set up steps for rapid launch
Block Shop will be poised to increase your beauty store to achievement. Provided by its dynamic promotional features, Blockshop theme enables you to simply promote any sales, discounts, or product adjustment, across all pages to drive conversions.
Store using Blockshop theme : Makeup Brushes & Makeup Sponges | Real Techniques
7. Combine
Combine is a great theme for brands that need minimalism for the product display. Your customer will immediately focus on your product image due to the reasonable order of features. It plays a crucial role in user experience and drives conversion for your business.
With the outstanding price, your cosmetic brand will be well-supported by up-to-date tools such as EU translations, stock counters, color swatches, trust badges, etc. Let’s check outstanding features that make this theme a good fit for cosmetics brands.
Highlight features:
- Countdown Timer: Create urgency and drive sales
- In-Menu Promos: Easily promote special offers and discounts directly
- Bundle Builder: Sell more products with customizable bundles, kits, upsells, cross-sells, and more
- Highly Versatile: With over 25 sections and flexible design options, achieve your desired look effortlessly.
Store using Combine theme: Best Natural Solution for Healthy Living | Just Collagen
8. Cama
Cama, the best picture of modernity and sophisticated design, was crafted by Trafik Plus. For brands seeking to achieve success in the digital landscape, these themes provide a contemporary approach to e-commerce tailoring.
With fair prices, Cama helps your business’s presence, reaching closer to your ideal client through EU translations, a quick view, a sticky bar, and a back-to-top button. Ensuring seamless operation and convenience, making your business to be the busiest brand in the world.
Highlight features:
- Visual Storytelling: Captivate your audience with stunning imagery and compelling narrative.
- High-Volume Stores: Built to handle the demands of high-volume transactions, One-Time Investment.
- Built for Speed: With a mobile-first approach and optimization for performance and conversions.
Store using Cama theme: Playfollies
9. Essentials
Essential is a simple and minimalist theme built for high impact and it offers you diverse theme styles for different purposes such as product spotlights, promotions, slide-out carts, etc. With clean design and a focus on efficiency, this theme fully supports showcasing products and engaging customer’s attention. This theme helps you to create an invisible relationship with customers through amazing storytelling support. Let’s overview some great features that make it become one of best theme for makeup brands.
Highlight features:
- Slide-out cart: convenient access during browsing
- Sticky cart: ensure easy access to the cart
- Clean Design, High Impact: In just one click, maximize elegance, efficiency, and clarity. Elegance, simplicity, and high impact all rolled into one. Go to noordthemes.com to learn more.
- Sales Up Product Catalog: With customizable catalog views, tabbed sliders with overlays, unique promo grids, and a bold company logo showcase, you can increase sales right away.
Store using Essential theme: there is no result.
10. Blum
Blum’s display strongly impresses users with cutting-edge features that are crafted for seamless online experiences. It captivates shoppers’ attention with attractive text design, and high-respond websites by optimized code. Focusing on shopping engagement, Blum easily adjusts the shopper’s behaviors which boosts your conversion immediately. Some essential features that make Blum become top Shopify themes for skincare.
Highlight features:
- Stand out from The Rest: Blum’s bold, unique visual style, image-focused design, and more than 28 customizable options let you customize the look and feel.
- Ensure Mobile-First and Speed: Your customers can interact with your business while on the go thanks to the speed and mobile optimization of all of our themes.
- Visual Brand Storytelling: Showcase images to engage users
- Flash Sales Features: Tools tailored for running time-based promotions
Store using Blum theme: Kalei dos cope collective
>>> Read more: 10 Best Shopify Themes for Services Business in 2024
11. Frame
If you are looking for a Shopify theme for beauty products, Frame will be the best choice for creating a sleek and efficient online store. It is minimal theme designed for fast and easy set-up, Frame support for a lightweight and minimalistic theme to streamline your setup process. Let’s check key features of this theme
Highlight features:
- Affordability: offers an incredibly budget-friendly option for creating your online store.
- Effortless Product Discovery: We integrated lightning-fast page loading with an intuitive user experience (UX) to ensure that your clients can quickly find what they’re looking for.
- Visual Storytelling Support: empowers you to tell your brand’s story effectively through elegant visual storytelling elements.
- Designed to Convert: Convert site traffic into paying clients. We designed Frame using state-of-the-art user research so you may maximize your hard work’s financial rewards.
Frame focuses on affordability and usability, ensuring that every new seller publishes a new business. Showcase your brand’s stories through visual elements, and optimized promo banners, driving the most engagement and sale conversion.
Store using Frame theme: Workwise.today
12. Icon
Icon is a perfect sample for visually striking brands who are image-focused content. This feature supports all necessary features for informative-providing, giving your customer your message easily. Supporting features include drop shippers, high-volume stores, rapid launch, marketing tools, and shipping/delivery real-time information. Let’s check some features that make it better for beauty brand.
Highlight features:
- Upsell & Cross-sell: Boosts products within products with meta fields to drive upsells, and increase average order value.
- Filter and Refine: Enhance product visibility with built-in OS2to break down large collections into manageable
- Fast and Accessible: Icon is well-supported and updated routinely with great features, offering increased accessibility
Store using Icon theme: SaltwaterLuxe Official Site
Personal Message
As you can see in the current competitive market, choosing the perfect website help is crucial to helping your business gain an advantage in conversions. Therefore, carefully choosing your best Shopify theme for beauty products, and applying the 3-step tutorial above are vital. Create a strong foundation to reach higher achievement for your business.
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