How to Start Online Resale Business in 5 Comprehensive Steps

how to start online resale business

Would you describe yourself as a fashion lover who has dozens of beautiful clothes in the closet, untouched? You see, the rapidly growing market of online resale could become your key to monetizing the hobby!

This ultimate guide will unveil the secrets of how to start online resale business. Providing you with a selection of an ideal niche that you would like to concentrate on as well as setting up an easy-to-use online store that would get clients. We also explain the pros, and cons, potentially of this niche, providing you with a concise view to start an online reselling business.

What is The Resale Business?

When you start an online resale business, determine it as a dynamic business model where people buy and sell pre-owned items. Think of it as a giant treasure hunt, except instead of gold coins, you’re uncovering unique finds with a second life.

Resale has a long and interesting history. Flea markets and consignment shops are something that has evolved a long time ago, and they exist to sell and purchase used clothes. Nevertheless, there are recent changes that positively affected the industry, in particular, with the help of the Internet.
Based on the Data Report in 2024, there are more than 5.35 billion people who use the internet every single day, and it parallels such a tremendous number of online platforms as marketplaces and specialized web platforms. Therefore, you can buy almost everything, including toys from childhood and rare books.

Here are a few more niche ideas to ignite your entrepreneurial spirit

  • For the fashionistas: Mainly sell clothes and accessories from specific periods of the past, combining fashion with history.
  • For tech enthusiasts: These offer renewal services for smartphones, laptops, and other gadgets and sell them as second-hand products.
  • For the collectors: Appeal to the entertainment enthusiasts who enjoy movies, music, or sports and provide them with exclusivities and mementos.
  • For the art lovers: Offer social networks to talented artists to sell items they create with care using found materials with new life.
  • For the home decorators: Provide a range of used furniture and home accessories that will enable the customers to develop rather special living spaces.

This is just a glimpse into the exciting world of online resale niches! With your interests, creativity, and a bit of research, you can uncover a unique and profitable niche based on various factors like target audience, product type, and market demand.

5 Comprehensive Steps to Start an Online Resale Business

Launching an online resale business can be an exciting and rewarding venture. This guide breaks down the process into 5 clear and comprehensive steps, taking you from choosing a niche to making your first sale.

Finding Your Niche

Finding your niche is one of the most important things you can do as a beginner when learning how to start an online reselling business. Selecting the right market can be compared to picking a lock so that your online business would open the doors of success. The interrelated passion for the chosen specialization will make it compulsory to research, search for inventory, and look for potential customers.

how to start an online reselling business

You can even become an expert in this industry by focusing on a particular niche, this allows you to develop deep knowledge about your products, their value, and the specific needs of your target audience. This expertise builds trust and positions you as a go-to source for your customers.

Below are some factors to be taken into consideration!

  • Your interests: What do you believe in? Are you an elegant person with a lively sense of fashion and a passion for retro things? Maybe you enjoy chasing the most obscure sports cards or just enjoy fixing old electronics.
  • Market research: Check what specific niches are popular when it comes to buying and selling, and whether or not there are opportunities for someone new to the Internet market. Get to know the degree of need for certain goods and services and competition in the selected field.
  • Profit margins: Think about the amount of profit you may gain on the distinct categories of items. Thus, even if some niches might be characterized by higher price levels, others might experience higher sales frequencies.
  • Your resources: Consider what storage space you have, where you will acquire your ingredients, and how much time you have to invest in the business.

Sourcing Inventory Like a Pro

It is as close to a treasure hunt, but with an added strategy to help find great items to sell on the internet. Since understanding your customers’ preferences as to styles, brands, and prices is critical to the success of your search, you need to also understand where the gold is hidden.

  • Thrift stores and consignment shops are solid goldmines, so to speak, teeming with potentialities.
  • Garage sales and estate sales: Often they take place in the early morning and if you are ready to haggle with the merchants, you will surely get some brilliant outfits at these sales.
  • Online marketplaces: The Internet is a big business world with many opportunities and fascinating things to buy. To find the right pieces for your niche, efficient searching and filtering should be considered.
  • Direct from sellers: It is possible that people may be in the market selling exactly the products you intend to share with the public.

Building Your Online Selling Platform

When you’re considering how to start an online reselling business, creating an appealing online selling hub is crucial. The promotion of products and putting up of business is made easier in many ways these days. Usually, it is involved in such spaces as e-commerce websites, social media platforms, or designing your website.

E-commerce Platforms

Selling items online on platforms that include giants such as eBay, Etsy, and Poshmark among others. Such platforms involve the means that can make use of their clients and repeat clientele base and entail the means for the listing as well as the pricing of the products or even the delivery of such products.

Social Media

Instagram and Facebook Marketplace can usually be beneficial when it comes to advertising the created products and meeting clients. Use high-quality pictures, bright descriptions, and tags that involve the topic to gain a larger number of people’s attention. Although social networking sites are easy to use, they may not provide all the features that you require for an actual e-shop.

Build Your Website

The last type of selling platform is creating your online store for ultimate control and branding. This fact provides more possibilities for creating the attractive appearance of the route, its effectiveness, and the uniqueness of the customer’s experience. This is a great choice for sellers to learn how to start a online resale business and have complete control over their brand.

  • Shopify: The platform has a friendly usable interface ideal for the management of inventories, payment methods, and marketing aspects.
  • Wix: Wix is very easy to use because it possesses drag and drop Site builder thus best for beginners.
  • Squarespace: They are mostly beautiful and the program is as easy to use as most other website templates for building a beautiful online store.

A great theme alone won’t guarantee conversions for your resale store. But here’s the good news, Shopify is a considered platform for a massive e-commerce platform with 2,500,000 websites in the US across various niches. Offering a wealth of tools to simplify your store development.

Legal and Financial Considerations

Indeed, there are so many things you feel excited about when launching a new business, especially when it is in the e-commerce niche, focusing on online resale. However, one can’t overemphasize the need to build a legal and financial groundwork for the new business before going to the next level. These aspects may appear intricate, nonetheless, a little research will play volumes as far as the legal operation of the business is concerned.

The first process is identifying the most suitable type of business structure according to the business owner’s desires about liability. In some cases, for individuals who start an online resale business, a sole proprietorship is the easiest form of business to engage in. It is quite simple to establish and there are few official pronounced procedures.

Regulations and laws concerning issues of business permits and licenses differ with the specific region you are in. Regarding the specific laws regarding this activity, you will have to study the peculiarities of the laws in your city, county, and state. Usually, a general business license may be necessary together with a resale permit that will enable you to collect tax from clients in your specialty. To identify the permit and license needed in your area the SBA can be of great help.

A reseller who conducts business online will need to pay income tax based on the profits you earn in the venture. Furthermore, being a sales manager you will most probably be a part of sales taxes charged on your sales depending on your geographical region. The state, in income tax form, devotes a special section to independent workers and small companies stating clearly their requirements for tax filing.

Pricing Strategies for Profit

The pertinent issue that needs to be discussed in today’s world of online resale of products is what position should be adopted in terms of both customer attraction and profit margin.

how to start online resale business

Cost-Plus Pricing

Typically, the base formula involves adding your target profit margin to the entire cost of obtaining the item including the purchase price, sourcing, and any cleaning or repair costs. Although it is effective, this approach excludes the aspect of the demand in the market.

Value-Based Pricing

When you start an online resale business, pricing goes beyond simply considering what you paid for an item. Factors like brand reputation, condition, rarity, and emotional appeal can all influence pricing. For instance, a designer handbag from the past especially if in good condition is likely to cost more than a common brand, with noticeable signs of use.

Competitive Advantage Pricing

If you have exclusive products, better services, or a collection, you must capitalize on your strength to charge extra for your products. But do not overprice your products, rather price them in a way that is favorable to the buyers but at the same time protects your business.

Dynamic Pricing Strategies

Promotions & Discounts: Promotions and discounts are powerful tools to help you achieve various goals when you start an online reselling business. In this case, think of a coupon code, a flash sale, or mix-and-match deals as well as seasonal promotions.

Price Testing: Varying the price range to discover what it entails to attract your consumers effectively. Suggest using the opportunities of online platforms to set up selling prices to identify a balance between the highest possible profit and the number of potential consumers.


Provide a clear shipping price or choose and pay per country and weight of the item. It is recommended to bargain, particularly, when purchasing goods or interacting with professional buyers. This means that you need to establish a negotiation approach that will be rather versatile yet guarantee you an agreeable markup.

Pros & Cons of Starting an Online Resale Business

To stand out when researching how to start an online reselling business, consider these advantages & disadvantages.


  • Low Startup Costs: It is advisable to start an online resale business either establishing an online market or creating your website, reducing the necessity of renting a store.
  • Flexibility & Scalability: It means that one has the freedom to choose his/her working hours plus one can work from any part of the world that has an internet connection.
  • You are the boss: You decide what categories to cover, what niche to go for, and the items that you are to list based on your passion.
  • High-Profit Potential: Such items are specialty or antique pieces that cost more; but you can get them cheap, further increasing your returns.
  • Environmental Benefits: The facts are indicative of how fast fashion and mass production harm the environment but online resale minimizes wastage.


  • Competitive industry: The sector connected to the sale of products with second-hand status is expanding and growing more competitive. To stand out, first, you must specialize, second, your photos should be of high quality and attractive
  • Time Commitment: There are many tasks involved in selling; right from the procurement of the products themselves, listing those products, answering customers, and shipping.
  • Inventory Management: It has also been difficult to identify quality items in the market and more so at the right price.
  • Marketing & Customer Service: You will have to actively use social networks, and online shops, and, probably, address advertising to the target audience.
  • Profitability Fluctuations: To some degree, they may vary depending on certain market forces, and certain sourcing situations.
  • Legalities & Regulations: It may encompass the process of incorporation of the business, getting permits and licenses as well as dealing with taxes

Eurus Shopify Theme – Your Idea Partner to Start Online Resale Business

Shopify is a popular platform for resale businesses due to its ease of use and extensive functionality. It allows entrepreneurs to set up and manage their online stores efficiently, making it a great choice for beginners and experienced sellers alike. The Eurus theme by BSS Commerce is a preferred option among online resellers to create a platform to start an online resales business because of its convenience, and effortless customization.

It offers features such as zoom functionality for in-depth product views and several image slots to showcase different parts of an item effectively. This theme now provides 5 distinct presets for diverse selling purposes with attractive designs.

  • Product Option & Variant Management: Easily add and manage different variations of your resale items (size, color, condition) for a clear and organized product presentation.
  • Personalization Design Application Compatibility: Works seamlessly with various design apps, giving you the freedom to further personalize your resale store and add functionalities specific to your needs.
  • Responsive Design: Ensures your store looks great and functions flawlessly on any device (desktop, mobile, tablet), capturing every potential customer.
  • Customizable Design: Tailor your resale store’s look and feel to match your brand identity and target audience, creating a unique shopping experience.
  • Marketing and Conversion Tools: Built-in features like product badges, promotions, and pop-ups help grab attention, boost sales, and promote specific items.
  • Free Lifetime Support: Provides peace of mind with access to ongoing help from the Eurus theme developers, ensuring the smooth operation of your resale store.

Don’t miss out on a limited-time offer – get 35% off the Eurus theme. Specially, you can get FREE shopify theme setup and design consulting if purchasing Eurus.

Personal Message!

If you are now all set and geared up to convert your passion into profit, this guide has provided you with an understanding of how to start online resale business. For your resale business, consider the Eurus. It’s known for its clean visuals and smooth user experience, and now it boasts special features designed to streamline your online storefront.

Additionally, you can refer to Omnithemes, a helpful site that provides an excellent pre-built theme for starting an online resale business immediately with ease. So why wait? Time to discover the secrets of online resale and the great profit that goes with buying and selling online!