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How Vescense visualizes a fragrant store and tells scent stories with Eurus

About Vescense

Vescense is a fragrance brand founded by Nigel and Yukari Chinnock, inspired by their journey into parenthood and a commitment to living toxin-free. Upon discovering the hidden chemicals in everyday personal care products, they were motivated to create a line of clean, natural fragrances that prioritize health and transparency.

By collaborating with responsible growers and small farms worldwide, Vescense emphasizes ingredient transparency, ethical sourcing, and sustainable packaging. 

Visit the store: vescense.com

Notable results when using Eurus theme

The impact of switching to Shopify with the Eurus Theme was both immediate and substantial. Within just months of the migration, Naturellement Bio experienced:

99/100

Performance on desktop

1.7K/month

Traffic 

Just from a BUILT FROM SCRATCH store!

38.47%

Bounce rate

Ideal number for ecom site!

So, how can they achieve these impressive results? The key lies in telling their brand story through store visuals in an appealing and creative way with Eurus theme. Let’s break it down from the start!

How Vescense enhances their store visual with Eurus theme

Having a rich brand story, Vescense faced a key challenge: How to tell their unique values and identity through shop design? That’s why Eurus has come and given a hand. Let’s explore how: 

Text column with icons

To communicate the brand values such as ‘Vegan’, ‘Sustainable’, or ‘Cruelty-free’ at a glance, Vescense uses Eurus theme’s text columns with icons feature, showcasing their ethical commitment in a minimal format.

Text column with images 

On product pages, Vescense uses the power of images with description text to spotlight each scent note and document their emotional and sensory impact,  helping customers connect more deeply with the products.

Featured icon

On the product page, Vescense has added fragrance categories like Wood, Earth, and Fruit under the form of custom icons. This helps online shoppers imagine and feel the scent quickly, enhancing user experience. 

Testimonials

The testimonials section highlights real customer feedback, with star ratings that enhance social proof. Displayed in a clean, minimal slider, each review is easy to read and visually aligned with Vescense’s brand tone.

Flow 

Instead of using the Flow section to display step-by-step content as commonly seen, Vescense takes a unique approach (consulted by Omni Themes). All ingredients are listed clearly, with the details shown only when hovered. This approach keeps the layout clean and spacious while showcasing their commitment to raw, natural ingredients.

Collage

Using collage section to arrange imagery, clean text, and visual elements (like hand-drawn icons), Vescense subtly tells customers levels of scent notes along with the products, allowing customers to discover the fragrance ingredients at a glance and buy easily.

Lessons learned from Vescense

Going beyond just using their website to sell products – Vescense chooses to utilize it as a way to convey the brand story. So, who should take this storytelling-first approach: 

  • Brands with emotional or sensory products (like fragrances, organic cosmetics, or wellness products). Storytelling helps bridge the gap when customers can’t physically touch, smell, or try these items online.
  • Merchants selling handmade or limited products. Stories about the makers, the creation process, or brand origin become a strong point of uniqueness and authenticity.
  • Brands with a clear mission. In this case, storytelling amplifies the brand’s mission and builds empathy with customers who share the same values.

If this sounds like your brand, here are some key lessons learned from Vescense:

🔑 Create separate pages for key product line to spotlight product descriptions and the story behind them.  

🔑 Keep things simple but powerful, like setting up navigational buttons neatly to make it easy for customers to browse and buy.

🔑 Focus on storytelling by emphasizing the emotional and personal connections to each product, especially when products are hard for customers to sense and feel just through the digital screen.

Last Words

If you want a store design similar to Vescense vibe, use the Eurus Shopify theme to see how its powerful features can level up your store! When using the Eurus theme, you’re offered FREE theme setup and design consulting as well, so why not giving a try? 

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