When you’re managing a fast-growing Shopify store, every detail matters.
A slow page. A confusing menu. One extra click. They all add friction to the shopping journey.
As IMGadgets put it, relying on their previous theme was “a bit like trying to run a 2026 sales campaign using a marble column as a server. It’s impressive to look at, but we weren’t getting a very fast connection on mobile.” Their story shows how the right Shopify theme can unlock growth—and here’s how Maximize made it happen.
The results speak for themselves.
📈 Sales Growth:
200% year over year
🛒 Conversion Rate:
15% increase
The results speak for themselves.
📱 Mobile performance:
Engagement and responsiveness metrics have increased significantly following the theme migration
⚡ Loading Speed:
IMGadgets achieved a substantial reduction in page load times, enhancing the delivery of their product assets to customers.
IMGadgets started in 2015 in Mississauga, Ontario, Canada, founded by Ish Chopra and Meenu Seda. Their first brand, Gyrocopters, was among the first in the country to sell UL 2272-certified hoverboards, at a time when battery safety in that category was a real concern for shoppers.
From there, the business grew into a full lifestyle catalog. Today IMGadgets sells under four brands: Gyrocopters (e-bikes, scooters, hoverboards), IMFit (home gym equipment), IMHome (standing desks, furniture, pools), and IMLoved (baby and family essentials). That’s a lot of very different products living on one storefront.
As the catalog continued to grow, so did customer expectations. Shoppers needed to find products quickly, compare options easily, and complete purchases without unnecessary friction.
Behind the storefront is Jake, an agency designer who has built Shopify stores using many different themes over the years. That experience gave him a clear benchmark for what a great theme should feel like.
Growing fast comes with new challenges. Before switching, IMGadgets ran on a theme the team had outgrown. It couldn’t keep pace with how people actually shop now. As IMGadgets described their situation to the Omni Themes team when using the old theme:
“It was definitely time for a change; relying on a theme based on 5th-century BC Athenian power for modern e-commerce was a bit like trying to run a 2026 sales campaign using a marble column as a server—it’s impressive to look at, but we weren’t getting a very fast connection on mobile.”
– IMGadgets
The old setup showed its age in two places that matter most to online shoppers: mobile responsiveness and load times. Neither was working in the store’s favor.
For Jake, who was in charge of refreshing the online presence of IMGadgets, the difference wasn’t just in what the theme could do. It was how easy it was to build with.
“As an agency and designer who has used many other themes for other Shopify clients, Maximize has by far been my favourite theme to use.”
While working with our customer support team, Jake left these kind words – which prove the best at showing how different the Maximize Theme is for IMGadgets than any other Shopify theme out there, with just affordable pricing.
Also, Maximize Theme, built by Omni Themes, was one of the few themes on the market that has the new features included in every release, every month. This makes room for a big, varied catalog of stores like IMGadgets. The theme gave the team confidence that future improvements could be implemented without rebuilding the entire storefront.
A theme migration isn’t the finish line. It’s what happens afterward that tells you whether a partner is actually reliable.
As with any growing store, IMGadgets encountered a few technical questions after launch. Whether it was resolving a layout issue or configuring advanced product labels, the Omni Themes team responded quickly and worked alongside them until everything was running as expected.
That’s the kind of back-and-forth every merchant runs into eventually. Having a support team that answers it clearly and fast matters as much as the theme itself.
Every product needs time and effort to be more and more perfect day by day. For the Omni Themes team – the team behind Maximize – the feedback and collaboration from real users like IMGadgets is truly our motivation. Not only because we can understand our customers’ thoughts and work hard to meet their needs, but also because their satisfaction and happy words come once the prep work is done perfectly, so they can focus on making sales. Just like how IMGadgets gets 200% YoY growth in sales.
Viewing the storefront is the best way to see how determined the IMGadgets team is to care about their customers’ shopping experience, backed by the built-in features of the Maximize Theme:
Selling so many different types of products, IMGadgets must categorize well for customers to find and buy easily. The mega menu of the Maximize Theme shows them well. Using the Drawer menu and 2 other styles of Mega menu, IMGadgets makes sure their customers can navigate at ease wherever they are, on any screen size.
Right on the homepage, at first glance, instead of a big, space-consuming slideshow like many other online stores, IMGadgets chose the Promotion grid section. This section helps the store show the best-selling collections above the fold, without overwhelming the visitors with text and large banners
The product page of IMGadgets makes good use of the sections and blocks built into the Maximize Theme team, combined with the stunning product images:
Altogether, the key page for conversion motivates customers to buy confidently with transparency in pricing, deals, and all related information. Plus, the combination of different designs of different blocks creates an organized and visually appealing structure, not a stuffed page, even though IMGadgets has a lot to say about their product.
Nothing can prove it better than IMGadgets’ own words…
“The transition from Athens to Maximize was a technical necessity that aligned our digital storefront with modern e-commerce requirements”
… and the real changes that can be witnessed in numbers: A 200% increase in sales compared to the previous year & a 15% increase in conversion rate.
To put the whole experience working with Maximize Theme and the team behind it into a summary, IMGadgets expressed:
“Thank you to the Omni Themes team for building a theme that effortlessly supports large, diverse catalogs while keeping page speeds blazing fast!”
Maximize is built by Omni Themes, part of BSS Commerce, a Shopify Premier Partner founded in 2012 and one of only three in Southeast Asia. BSS Commerce is ISO 27001-certified and has worked with over 100,000 merchants worldwide. For a store like IMGadgets, running four brands under one roof, finding Maximize Theme is one of the real changers.
And if you are looking for that power in Maximize Theme, be confident! Not only is the theme built to keep large, varied stores fast and easy to shop on any device, but the Omni Themes team also has 13 years of experience working with Shopify, backed by a support team that answers quickly in any circumstance. All that makes the Maximize Theme a companion for the growth of your business.
