The choice of an appropriate Shopify theme is crucial for your online business development since it can directly affect your store’s design, user experience, and overall business performance.
To help you get a good start with your eCommerce journey, we will introduce you to the Xtra Shopify theme – one of the best Shopify themes specially designed for all types of businesses, from newbie, small-to-medium to experienced online merchants.
To be more specific, this article will give you the latest insights related to the Xtra theme Shopify to help you determine whether this theme can fit your eCommerce needs.
Let’s dig in now!
What is the Xtra Shopify theme?
The Shopify Xtra Theme is a highly customizable and mobile-optimized theme designed for businesses of all sizes, especially those with large product catalogs. This versatile theme – designed by Someone You Know (one of the most reputable Shopify theme developers) – fits every industry.
The theme offers a wide range of essential eCommerce functions like product filtering, built-in marketing tools, advanced cart & checkout functions, etc. to make sure that the online stores can operate smoothly and boost conversion effectively.
Xtra theme: 4 Presets
Minimal
- Design: Clean, simple, and elegant, with a focus on whitespace and product clarity.
- Suitable for: Fashion, Jewelry, Home Decor, Skincare, and Tech Accessories.
Creative
- Design: Bold, colorful, and dynamic with striking layouts and vibrant visuals.
- Suitable for: Art & Design, Creative Agencies, Fashion, Beauty, and Photography.
Maximum
- Design: Feature-rich and visually dense, with multiple sections to display large amounts of information.
- Suitable for: Electronics, Sporting Goods, Health & Wellness, and Lifestyle Brands.
Wholesale
- Design: Streamlined and functional, focusing on bulk orders and product listings with pricing tiers.
- Suitable for: B2B Wholesale, Industrial Supplies, Food & Beverage, and Office Supplies.
Pricing
Is Xtra Shopify theme free download? No, it’s current price stands at $400 for a one-time purchase, which is a very high price for small-to-medium online businesses to get started.
Xtra Shopify theme review: Core Features
1 – Cart and checkout
- Slide-out cart: The slide-out cart feature of the Xtra theme Shopify allows shoppers to view their carts without having to leave the current page.
This allows them to review and edit the product they have selected easily, and they can add or remove irrelevant items without breaking the current browsing experience. When this function is applied, many stores have recorded a significant decline in the cart abandonment rate.
- Other cart and checkout features like: sticky cart, in-store pickups, cart-note, pre-order, quick buy.
2 – Merchandising
Shipping/delivery information
For online businesses, shipping activity plays a crucial role in deciding the happiness and satisfaction of your customers. By providing clear shipping and delivery information, your customers can make the right decision on choosing the appropriate shipping methods/ platforms based on their demands and budgets.
For online merchants, this can help them reduce customer service inquiries and some potential shipping issues.
Usage information
Besides providing basic information, the Xtra Shopify theme enables online stores to display other useful information about the products to customers.
To be more specific, when entering a product detail page, clients can view a wide range of information like usage instructions, product descriptions, pros & cons, specifications, etc.
This type of information can help shoppers understand more clearly about the products they plan to buy, so they are less likely to return them once they have decided to buy.
Color swatches
This color swatch mode assists store owners in presenting the color options of a particular product in a clear visualization instead of using text to showcase the variants.
By showing a list of the available color options for your goods, you can manage to simplify the customer’s decision-making process. When having chosen their favorite color option, customers will be less likely to return the item due to incorrect color choices.
3 – Product discovery
Suggested products
As an eCommerce business, you want your clients to buy more than a single product. With the product suggestion feature, you can showcase some related products on the product pages to encourage customers to explore and purchase more items.
This is a good sales strategy since you can introduce clients to your diverse product list while increasing the average order value of each client.
Product filtering and sorting
The Shopify Xtra theme allows online merchants to set up product filtering and sorting options to help customers quickly locate their wanted products.
Simply tick on the factors that customers need on the products, and the stores will deliver some possible products that match with customers’ preferences.
Collection page navigation
By dividing and arranging your products into clear, easy-to-understand collections, your customers can easily find products in the categories they prefer.
Online merchants can set up the collection page navigation right in their mega menu so clients can immediately view that information once they enter the stores. Don’t forget to set up clear collections so that customers won’t be confused when clicking on those sections.
4 – Marketing and conversion
Event calendar
Event calendar function is very useful for online stores that organize a large number of events for tributing their customers. This area can let shoppers know what are the current available events, and what events are coming up next.
Store owners can utilize this mode to display a wide range of events like shopping holidays, promotions, flash sales, new products coming, limited-edition arrivals etc.
Product & trust badges
Customers are likely to gain more trust in stores that have quality and verification proof for distributing products/ services. The Xtra theme Shopify enables store sellers to present their earned trust badges, security labels, customer testimonials, etc., as a way to build credibility among potential customers.
Blogs
The Xtra theme includes a dedicated blog section that allows online businesses to create and share engaging content related to their products or industries. This is a good marketing method to earn organic traffic to their online stores.
Also, the blog section can help customers engage with your brand more effectively as they can share news and tips through blog comments or inform other clients about the content you provide there.
Xtra Shopify theme: Pros & Cons
Here are the pros and cons of the Showcase theme Shopify for references to merchants who are attempting to apply the Showcase theme into their online stores:
Pros:
- Visually stunning design
- Image-focused layouts
- Customizable sections
- Mobile-first approach
- Fast loading speed
- User-friendly interface
- Multiple presets
- Advanced features (e.g., mega menu, product filtering, sticky add-to-cart)
- SEO-friendly structure
- Strong customer support
- Regular updates
Cons:
- Expensive costs ($320)
- Can be overwhelming for beginners
- Sometimes, customer support is slow
How to Customize Xtra Shopify theme?
The Xtra theme Shopify enables users to customize a wide range of sections, layouts, and features, including:
- Homepage layout
- Header and footer styles
- Fonts and typography
- Colors and backgrounds
- Product page layout
- Collection page layout
- Blog and article pages
- Cart and checkout styles
- Navigation menus
- Custom content sections (e.g., banners, videos)
Here are some additional tips to help you customize this Xtra theme smoothly:
- Select an appropriate preset among four available options to best deliver your brand stories and vibes to customers.
- Set up high-resolution images for your products so that customers can view them clearly. Customers will tend to purchase if the product images are beautiful.
- Store merchants should ensure that the shopping experience on every device is seamless, especially with mobile devices.
- Use the built-in banners to highlight your latest promotions, flash sales, discount codes, best-selling items, etc.
- Include advanced product filters to help customers quickly find what they are looking for
- Match your typography and color schemes with the brand identity to create a consistent and cohesive look for your online store.
- Promote customers to sign up for your newsletter to receive news and updates on your newest discounts, shopping events, or new items launching. Use the pop-up promo to deliver such sign-ups.
- Add useful links in the footer, such as contact information, FAQs, and social media icons, to fulfill customers’s questions and introduce your brand stories better.
Xtra theme: Customer Support
Here are some official channels that you can seek for help in case you encounter an issue while customizing the Xtra theme:
- Email Support
- Theme Updates
- Documentation
- Shopify Support Forums
How to install the Xtra theme Shopify
Follow these step-by-step guides to help you install and customize the Xtra Shopify theme for your online stores:
- Step 1: Click the Try theme button.
- Step 2: Locate the Customize button in your Themes section, then you need to click it to enter the Theme Editor.
- Step 3: Customize your store as per your liking. Don’t forget to tap the Save button to record your changes.
Xtra Shopify theme: Who is it for?
- Fashion and apparel stores
- Beauty and skincare brands
- Home decor and furniture businesses
- Online healthcare brands
- Jewelry and accessory stores
- Lifestyle and fitness brands
Stores using the Shopify Xtra theme
Oolaboo
This store focuses on beauty and wellness, selling a range of skincare, haircare, and body care products, as well as fragrances and gift sets.
Autoradio Plaza
As the name suggests, this store specializes in car audio and electronics, selling car radios, speakers, amplifiers, navigation systems, and other car accessories.
Dash Brick
This store sells products in the gaming and hobby niche, selling a variety of board games, card games, puzzles, and other recreational products.
Xtra Shopify theme review: User feedback
With a near-perfect review score (99% out of 100%), the Xtra theme Shopify has earned great satisfaction from most users. Here are some main points that users left good reviews for the theme:
- Fast and efficient customer support
- Easy-to-ease template
- Various basic-to-advanced features
- Modern and clean surface
Despite the positive feedback, there are some clients still complaining about the limited free customization option, and some others want the theme price to go lower since $400 is way too expensive for newbies.
Let’s compare Xtra theme vs other theme:
FAQ
1. Is Xtra Shopify theme good for SEO?
Yes, Xtra theme is good for SEO. Some outstanding SEO features like clean code, fast loaded, friendly urls that boost your store ranking in Google.
2. Can I customize the Xtra Shopify theme without coding?
es, Xtra comes with a user-friendly drag-and-drop page builder that allows you to create custom layouts without any coding knowledge
Xtra Shopify theme: Alternative
Eurus
Eurus theme Shopify, recommended as an alternative to the Xtra theme Shopify, offers top-notch functionality and a selection of styles to efficiently drive conversion rates. From basic features like a giant menu and product labeling to more complex ones like promotional tools, cross-selling, high-resolution photos, and suggested items.
Eurus theme is also suitable for various types of online businesses, including new merchants, start-ups, entrepreneurs, and even major corporations.
In the section below, let’s explore some of the key features that the Eurus theme offers in order to make your online store stand out in the crowd:
Main features:
- Unlimited Product Labels: The Eurus theme allows online stores to include unique product labels like “Free Shipping,” “Expert Verified,” “Security Ensured,” or “Limited Edition” to build trust for customers who visit and shop at their storefront. These labels are considered proof of the quality and trustworthiness of the store products, which can ensure the rights of customers who purchase at your store.
- Pop-up banners/ promotions: This are great means to help online merchants deliver customers the latest news available like new arrivals, flash sales events, holiday seasons, etc. When viewing those pop-ups, customers know that they are crucial events, and they will be likely to engage in those cases to take advantage of the benefits that your stores deliver through those events.
- Estimated delivery date: With the setup of the estimated delivery date, you can inform clients about the proposed day that they can receive their orders. This information is crucial for clients who are struggling with choosing the suitable shipping methods/ platforms in your store.
- Pre-ordering function: The Eurus theme enables online stores to set up the pre-ordering feature for either the current out-of-stock or upcoming products of those stores. This will allow customers to own their favorite products as soon as those items are released or when they are back in stock on your storefront.
- Store locator: By showing your clients the exact locations of your physical stores, you can open more shopping options for them. For instance, a client can order your products online and then come directly to the store (near their living area) to pick them up directly to save cost on shipping fees).
- Product filtering: The Eurus theme enables online stores to set up the product sorting and filtering sidebar to help shoppers narrow down their alternatives while choosing a suitable product in their shop. Some common filtering factors that you can set up include size, color, pricing, shape, material, gender, etc.
- Related products: This is a good cross-selling method to help you sell more items with less effort. These product recommendations can be set automatically based on the similarity of the products, so shoppers do not have to spend too much time setting this part.
Final words
We have just managed to explore all of the Xtra Shopify theme’s features, pros and cons, and its ideal audience. If you’re looking for a highly customizable and mobile-optimized theme, Xtra could be a perfect fit for your store. Make sure you have tested all of the theme functions carefully before making the purchase decision.
If you can’t afford up to $400 for an online theme to build an online store, then the Eurus theme Shopify is the perfect substitution.
With less money invested in the Eurus option ($250), you can still own lots of customization options, lifetime support & updates, and a contemporary store design. Refer to Omni Themes for updating news related to the Eurus theme and other quality Shopify themes.
