From Wine to Win: How Regional Wines elevated their website’s visuals and performance

About Regional Wines

Based in New Zealand, Regional Wines is a community hub of people, passion, and education around fine drinks—especially wine, beer, and spirits. With a rich heritage dating back to 1987, the shop has become one of the largest and best independent liquor businesses in the country.

Having thousands of products to show off, Regional Wines knew that they needed their site to have a new “outfit”. They were searching for a theme that wasn’t just pretty, but functional and smart. That’s when Region Wines found Eurus theme, and chose it for the reason explained:

“Good price and seemed to offer most of what we were looking for.”

– John Shearlock, owner of Region Wines

But here’s the real truth behind: it wasn’t just the theme. It was the free design consulting and setup service from Omni Themes – the team behind Eurus, that made the final decision.

“Overwhelmed by the level of professionalism and help.”

– John Shearlock

That’s exactly what Regional Wines said about Omni Themes and the service. So what did Omni Themes actually do? Let’s start the story from the very beginning.

>>> Take a look at Regional Wines store!

Project expectations

Right from the start, Regional Wines had set clear expectations for the project. The wishlist included:

Upgrade store design and enhance visuals

Improve site speed by removing third-party apps that slowed down performance

Integrate industry-relevant features aligned with the F&B market and Regional Wines

Some features Regional Wines want to integrate into their store include:

Age-verifier (for alcohol retailers to restrict underage access)
Mega menu (for organizing a wide range of products)
Collection list (for showcasing key collections)
Slideshow (for highlighting key store visuals)
Product label (for promotional purposes)

Strategic solutions from Omni Themes

Once receiving requests from Regional Wines, Omni Themes’ team worked closely with Regional Wines to deliver a fully tailored, conversion-optimized solution.

1. Offer appealing designs for site pages

Omni Themes has proposed homepages layouts, along with collection and product pages, “tailored every inch “ to match Regional Wines’ unique brand style and vision.

With Omni Themes, there’s no one-size-fits-all: Every design is a collaboration. Regional Wines’ feedback anđ comments about the designs were all welcomed, making it efficient for Omni Themes to adjust until the brand felt the final design was the perfect match!

2. Integrate supportive features

Mega menu

As Regional Wines’ representative, John Shearlock shared:

“We are keen to have as many menu levels as possible. Our collection is massive and categorising each style is key.”

When the client wanted a deep menu hierarchy for a massive product catalog, the Eurus theme optimized its power with a 4-level mega menu (breaking the 3-level limitation from Shopify). The menu helps Regional Wines products to be organized by type, style, origin, and more.

Collection list

Regional Wines has a huge product range with many liquid types. Therefore, Omni Themes recommended the collection list feature from the Eurus theme. The result is, now all those products are presented in a smart, user-friendly way, encouraging customers to explore more and stay longer on the site.

Age verifier

When selling drinks and alcoholic beverages online, this feature is a must! The built-in age verification from the Eurus theme helps the store show this pop-up in seconds, requiring browsers to confirm their age before entering the site. This ensures that no under-18 can enter the Regional Wines shop and purchase alcohol products, avoiding potential fines of up to $1,000 for non-compliance with alcohol regulations.

Age check isn’t a one-time thing. The age verification pops up again at checkout to double-confirm buyers are of legal age. No sneaky sips for underage shoppers!

Product label

With hundreds of products to browse, highlighting key details right on the product card helps customers make quick decisions. Knowing this insight, Omni Themes helped Regional Wines add eye-catching labels like “Save 10%” to showcase promotions and drive sales better.

Slideshow

Due to the top center location, slideshow is a powerful tool to tell a visual story and enhance aesthetics for the site. Regional Wines’ slideshow allows customers to grab store vibes and key highlights immediately when entering.

3. Optimize onsite apps

No one likes a slow store, so Omni Themes did an inspection to see if there were third-party apps that affected the store’s performance. The team proceeded to remove unnecessary apps, and also made a consultation for Regional Wines to integrate necessary apps like After-pay messaging app (an app that supports faster checkouts with customized messaging on product and cart pages).

Service delivery process

At every stage of the free design consulting & set up service, Omni Themes team worked closely with Region Winesto deliver outstanding outcomes and ensure maximum satisfaction. So, how did we make it happen?

1. Ensure smooth workflow from start to finish

The free design consulting and setup service works step-by-step, following this flow:

Requirement gathering: After purchasing the Eurus theme, Regional Wines filled out a form detailing their needs (due within 1 week). A follow-up call was arranged via their preferred communication channel to discuss further their requirements.
Design planning: Omni Themes analyzed the submitted requirements, then planned and designed key store components (headers, pages, collections).
Delivery & testing: A design draft was shared for feedback. Revisions were made until Regional Wines was fully satisfied.
Handover: Once approved, the store design was launched, and guidance was provided to ensure Regional Wines can manage it with confidence.

At every step of the process, Omni Themes collaborates with Regional Wines at the highest level of efficiency, providing instant and continuous support. Even after the store launch, Omni Themes remained available to assist with any issues related to the service we delivered.

2. Support tools

Seamless collaboration was key to the success of this project, and the right support tools were the secret ingredient. At the start, Omni Themes discussed with Regional Wines to identify the platforms they were most comfortable with, ensuring smooth communication throughout.

For design, Omni Themes used Figma, a top-tier UX/UI platform that allowed Regional Wines to review and interact with real-time mockups. Besides, to keep communication quick and clear, we connected via Gmail, WhatsApp, and Google Meet, keeping everyone in the loop and caught up on information quickly. With the right tools in place, the entire project was completed in just three weeks: faster, smoother, and more efficient.

Project incredible outcomes

Just around 3 weeks for a complete site refresh and the project to be done! Let’s raise a toast for what Regional Wines achieved with the help of Omni Themes and the Eurus theme:

A beautiful, brand-centric store

Regional Wines now has a site with appealing visuals and functional features customized for the brand identity and product range. Every design detail supports a premium and engaging customer experience.

Regional Wines online NZ Buy Wine Beer Spirits Online NZ 2

Site speed enhanced

No more slow loading time: Regional Wines runs a speedy site that passes all core web vital assessment (on both mobile and desktop). That ensures a smooth customer experience when browsing and shopping, from homepage to checkout.

CWV on mobile

CWV on desktop

Customer satisfaction

After the project was done, Regional Wines expressed their thoughts with Omni Themes service and the Eurus theme:

“We have been overwhelmed by the level of professionalism and help that the team at Eurus have offered – helping from start to finish switching to the theme and improving our site on the fly. The theme is great – with lots of functionality and great menu systems. Can’t recommend highly enough.”

There’s no better proof of quality than a happy client — and Regional Wines’ glowing feedback says it all.

Looking forward

For Regional Wines, the choice to utilize the Eurus theme and free design consulting and set up service was totally a visual and functional refresh to the theme. With a faster, more appealing site, and features tailored to the world of fine drinks, they’re now serving their customers with more confidence and efficiency than ever before.

The results speak for themselves. Ready to uncover your store’s full potential? Build your success story with Omni Themes and Eurus today.

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