Mirror Space, based in Australia, is a leading online store for mirrors in a variety of sizes, shapes, and designs, offering customization options. With a meticulously curated collection, Mirror Space ensures the highest quality in their products. Committed to enhancing user experience, the brand sought to revamp their store layout to provide a seamless and engaging shopping experience for their customers.
Mirror Space – Enhance User Experience & Conversion with Eurus
1. About Mirror Space
2. Incredible result after using Eurus Theme
✔️ Increase conversion rate by 20%
✔️ X2 – Double the traffic
✔️ Increase average engagement time from 48 seconds to 1 minute 21 seconds
✔️ Reduce bounce rate from 17.76% to 2.57%
3. How to achieve such results
3.1. Increase user-friendliness with the added functionalities
Eurus implemented a sophisticated mega menu, organized by use, color, shape, and style, ensuring customers can easily navigate through over 200 products. This structured approach allows users to find specific items effortlessly, enhancing the overall shopping experience.
Each product page now features comprehensive details, including customization options, a specification table, shipping & returns information, and a price match guarantee, all neatly organized in Eurus’s product tabs. This setup provides customers with all the necessary information to make informed purchasing decisions.
To cater to diverse user preferences, Eurus’ built-in function – light/dark mode toggle was added, enhancing the user experience by allowing customers to choose their preferred viewing mode.
3.2. Optimize conversion rate
The new design includes product labels and trust badges, instilling confidence in the quality and authenticity of the mirrors offered by Mirror Space. This visual assurance is crucial in building trust and credibility with customers.
Eurus added cross-sell and upsell functionalities throughout the product and cart pages. This encourages customers to consider additional or higher-value items, increasing the average order value and overall sales. These include:
- Recommended Products: Auto suggestions for complementary items.
- Recently Viewed Products: Reminders of previously browsed items that help customers easily revisit and purchase items they have previously browsed. This implementation will enhance convenience and increase the likelihood of conversion.
- Cart Upsell: Promotions for adding more products during checkout.
Eurus ensured that all ongoing offers are prominently displayed through:
- Announcement Bar: Highlights key promotions at the top of the website.
- Promo Tiles: strategically placed tiles showcasing special deals.
- Hot Deals: Eye-catching section dedicated to time-sensitive discounts.
The integration of Judge.me product reviews – our trusted partner provides essential social proof, allowing potential customers to see feedback from others, which can significantly influence their buying decisions.
3.3. Enhance SEO and website speed
With the aim of increasing web traffic, Eurus implemented a series of strategic initiatives aimed at improving its search engine visibility and ensuring optimal website performance. Here’s how website traffic was enhanced to maximie online visibility and user satisfaction.
- Movable collection description
- Alt text for images and videos
- Easily adjust the heading level from p, h1, h2, to h6)
Founder of Mirror Space
Leanne
Love love the Eurus theme. It’s highly customisable, fast, and user-friendly. The team did a fantastic job designing and implementing the theme for me. I’d highly recommend this theme to anyone looking to take their store to the next level!
4. Conclusion
Eurus’s comprehensive redesign and its built-in function significantly enhanced the user experience and boosted conversion rates for Mirror Space, showcasing the importance of a user-centric, well-organized, and visually appealing online store.
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