Persell: Developing Shopify B2B Website for Prospering

About Persell

Persell is a distributor representing a wide range of local and international brands, focused on delivering high-quality products to business customers across the Benelux. Their offerings range from coffee table books and design pieces to coffee machines and home décor, featuring brands such as teNeues, Loft, DecoBook, Sjöstrand, and Terroso.

With a strong emphasis on product quality and customer satisfaction, Persell curates its collections to meet the specific needs of B2B clients and welcomes partnerships with resellers to grow together.

>>> Visit Persell stylish store

How Persell came to Omni Themes and their expectations

Being on track to a new growth phase, Persell showed their key expectations towards the project:

Expand their online presence.

Enhance website functionality and design.

Find a seasoned partner with B2B eCommerce expertise.

As Persell shared with us:

“Our online activities are not that strong yet but we will change this. We will need some advice to build a strong, good working B2B shop.”

And Persell found Omni Themes – their ideal partner with more than 11 years of experience in B2B eCommerce industry.

The making of Persell’s sleek and functional B2B eCommerce website

Let’s explore how Omni Themes turned Persell’s expectations into reality by creating a stylish, high-performing B2B eCommerce website!

Excellent solutions from Omni Themes

To fulfill all requirements from Persell, Omni Themes leveraged a combination of built-in theme features, custom code, and third-party solutions. The new Persell Shopify store was built using the Eurus theme and enhanced with Omni Themes’ Shopify B2B app to deliver robust, business-ready functionality. The usage of the Eurus theme to develop the website for Persell is a genius factor that led to the success of the project. Here are key solutions that Omni Themes brought:

☑️ Set up an immersive Shopify website tailored for B2B clients with a polished design.

☑️ Enable reorder feature to let customers quickly repurchase from past orders — no extra development needed with the Eurus theme.

☑️ Custom shipping thresholds for different countries with dynamic messages to boost cart value.

☑️ Custom popup to let customers log in to view prices.

☑️ B2B registration and custom discount by customer group features with B2B Wholesale Solution app.

Persell’s website now runs on the sleek and powerful Eurus theme.

The website development process

Explore the working process between Omni Themes and Persell to learn how we achieved consistency and efficiency in the workflow to ensure the project’s success.

Communication tools

From the very beginning, Omni Themes and Persell worked closely together to make sure everything stayed on track. Effective communication played a key role in the project’s success. We used tools like WhatsApp, Google Meet, Trello, and Google Drive to keep things organized and make collaboration easy.

Both sides were comfortable using these tools, so the workflow was smooth. There was a shared focus and energy between Omni Themes and Persell throughout the project, and that helped avoid controversial issues along the way.

Working process

The website development process went smoothly with a continuous flow and close-knit collaboration between Omni Themes and Persell:

Like many website development projects, there were a few adjustments and new requests from Persell throughout the process. However, through it all, Omni Themes stayed focused and flexible, making sure the final result not only met expectations but was delivered with quality and care.

Challenges & how Omni Themes overcame with Persell

The project of developing and optimizing the brand website for Persell is an amazing journey that left us with lots of lessons and enriched our experience to upgrade our service in the future. Here’s what we encountered and how we overcame it:

Challenges	Solutions
Time zone differences with a 5-hour time gap	Omni Themes quickly adapted by staying responsive within Persell’s working hours to ensure smooth and timely collaboration.
Timeline delays due to business operations, vacations, or personal schedules	Omni Themes stayed flexible, available, and proactive—especially during the critical User Acceptance Testing phase—to keep the project moving forward.
Unclear scope at times that slowed progress	Omni Themes kept open and consistent communication, clarifying everything with the client. Persell’s strong engagement and responsiveness helped us resolve issues efficiently.

The Results

Together, Persell and Omni Themes set out to build a cost-effective, high-performing Shopify store—designed to streamline sales, support long-term growth, and lay the foundation for a lasting partnership.

Persell’s old website

Persell’s new look

From the outdated website version, now that, with the help of Omni Theme’s store development service, the Persell website has a sleek and immersive design, enhancing the customer experience when shopping in digital landscapes.

Last Words

The opportunity to work with Persell was a great chance for Omni Themes to learn more about project management and prove our expertise in developing and optimizing B2B e-commerce websites. If you’re planning to take your business online or upgrade your current store, Omni Themes is always here to help!

Build your dream store fast with Omni Themes!