How Naturellement Bio raised 175% in conversion rate by switching to Shopify - with Eurus powered!

How Naturellement Bio raised 175% in conversion rate by switching to Shopify – with Eurus powered!

About Naturellement Bio

Based in the heart of France’s expanding organic market, Naturellement Bio is a go-to destination for those who care about healthy, sustainable living. The brand offers a handpicked range of natural beauty, wellness, and household products – including organic skincare, eco-friendly home goods, and natural foods and supplements – all chosen with care to make sustainable choices easier for everyone.

Today, the brand has its online store powered by Shopify – a well-known platform for eCommerce, with the aid of Omni Themes using Eurus – the top 16 most popular themes made for Shopify.

And before having its own solid online presence with Shopify and Eurus, Rémi Cordonnier, founder and owner of Naturellement Bio, has gone through some ups and downs…

The Results

The impact of switching to Shopify with the Eurus Theme was both immediate and substantial. Within just months of the migration, Naturellement Bio experienced:

175%

increase in conversion rate

The intuitive shopping experience and streamlined checkout process dramatically reduced abandonment.

10%

growth in average order value

Enhanced product presentation and cross-selling features encouraged customers to add more items to their carts

100%

increase in transaction volume

Improved discovery and mobile optimization brought in new customers and increased repeat purchases

The love from Naturellement Bio’s founder comes from both Eurus’s theme features and the support efforts of the team:

“In addition to a high-quality product, the support team is exceptional.”
– Rémi Cordonnier

Owner of Naturellement Bio – on Trustpilot

Beyond these impressive metrics, the new website gets much love from its buyers. Customer feedback has been overwhelmingly positive, with shoppers specifically mentioning the improved site experience in reviews and communications:

“Good experience
Fun site
Choice of products
Prices
Ease of ordering
Fast delivery”
– from Catherine BATTU

⭐⭐⭐⭐⭐

“Good site
I like the products offered, fast delivery.”
– from Aurelie Moine

⭐⭐⭐⭐⭐

“Excellent house
Very good site, very good product! Excellent!”
– from Line Goumy

⭐⭐⭐⭐⭐

“Fast delivery and well-designed, easy-to-use website”
– from Karine Clair

⭐⭐⭐⭐⭐

The Challenge

The bigger Rémi ’s business became, the higher the demand, which made limitations of their original ecommerce platform – ShopApplication- more apparent.

The company was operating on ShopApplication, which is “a little-known French CMS that’s barely used, even in France,” said Rémi.

“The old platform was called ‘ShopApplication’,
a little-known French CMS that’s barely used, even in France”
– Rémi Cordonnier

Owner of Naturellement Bio

ShopApplication was great at the start, but as Naturellement Bio goes global, things get more complicated. Though built in 2003, the platform is quite modest in reputation, compared to Shopify, a platform born in 2006. Plus, the customer base of ShopApplication has about 5,500 websites, while Shopify has already established its crowded active merchants, more than 2,5M websites, in Q2 2025.

As a result, the document, support resource, and community of ShopApplication are way less active than Shopify. Since Naturellement Bio has higher expectations in customization, this is a constraint due to rigid templates and limited design options.

Though the old software is 100% French, it is a must to move to a new platform, which is Shopify. And to start that journey to a customized store look, Rémi chose Eurus.

The Solution

After researching various eCommerce options, Naturellement Bio decided that Shopify offered the best combination of flexibility, reliability, and growth potential. The next crucial decision was selecting a theme that would showcase their products while delivering an exceptional user experience.

And the Eurus Theme stood out as a theme which is “Not only does it offer a sleek and professional design, but it’s also incredibly flexible and well-thought-out for the user experience,” said Rémi.

Several key features that aligned perfectly with Naturellement Bio’s needs:

Intuitive navigation: Simplified product discovery and category browsing
Optimized product pages: Clear presentation of product benefits and ingredients
Built-in trust elements: Easily incorporated reviews and certifications
Responsive design: Perfect shopping experience across all devices
Fast loading speed: Reduced bounce rates and improved SEO
Customizable sections: Ability to tell the brand story effectively

Besides Eurus Theme, the store also uses some Shopify Certified Apps to elevate its store experience for customers.

Start working with the Omni Themes team from mid-July 2024, by the end of the same month, Naturellement Bio has their store launched with a tailored theme design and set up by Eurus Team. The migration process itself was streamlined and methodical, with careful attention to preserving SEO value and ensuring no disruption to ongoing business operations.

“Omnitheme in two words: MAGICAL and PERFECT
Omnitheme’s Eurus theme is simply perfect for e-commerce.”
– Rémi Cordonnier

Owner of Naturellement Bio – on Trustpilot

Looking Forward

For Naturellement Bio, the decision to migrate to Shopify and implement the Eurus Theme has transformed not just their website but their entire business trajectory. The combination of Shopify’s robust platform and Eurus Theme’s conversion-focused design has removed technical barriers, allowing the company to focus on what they do best: providing exceptional natural products to their growing community.

The numbers speak for the power of Shopify x Eurus! Create your own success story with us!

Get started with Eurus Theme!