When a professional web designer decides to rebuild their own e-commerce store, expectations are naturally high. Meeting the requirements of such an expert merchant, while turning that collaboration into a long-term partnership, is a huge challenge. That’s exactly the effortful journey behind the story of Tsuki Matcha and the Eurus theme.
Let’s take a closer look!
Tsuki Matcha is a France-based matcha brand dedicated to offering high-quality matcha at a fair price. Their positioning is simple yet powerful: delivering the best matcha quality for the price in France.
Unlike many online stores with extensive catalogs, Tsuki Matcha focuses on a curated selection of matcha products, keeping the range intentionally small. This allows the brand to highlight product quality and guide customers toward a clear purchasing decision.
Since switching to Eurus theme, the website has seen steady improvements in its online performance. The redesigned storefront not only strengthened the brand’s premium image but also helped increase customer engagement and overall revenue.
– Vedel Romane from Tsuki Matcha
Currently, the store receives around 3,000 visitors per month, which translates to approximately 32,000 visitors annually. For a niche brand with a focused product catalog, this consistent traffic reflects strong interest in the brand and its offerings.
Let’s explore how they made it happen.
– Vedel Romane from Tsuki Matcha
A special thing is that the brand representative behind the store is actually a professional web designer. Rather than starting from scratch, the goal was to switch to a more flexible and scalable theme that could better support the brand’s growth.
During their search for the right theme, the team discovered Eurus theme, which quickly stood out as a potential candidate.
Since the store had already been designed, the merchant didn’t need basic setup support. Instead, they reached out to Omni Themes for strategic insights and recommendations on how to make the most of the theme’s capabilities.
The main objective was to restructure the store experience so that the design better aligned with Tsuki Matcha’s brand positioning and business strategy.
In addition, the brand had several specific feature requirements:
The brand wants to integrate UGC videos in the reel-style format, while keeping clear CTA visibility and flexible layout.
The navigation in the previous theme was “much less practical and harder to manage,” according to the merchant.
To support the redesign of Tsuki Matcha, the Omni Themes team worked closely with the merchant through a free design consulting service. Rather than simply applying a new theme, the process focused on restructuring the store experience, from the homepage to the product pages, to better align with the brand’s positioning and conversion strategy.
Through multiple thorough discussions, the team worked to understand the brand’s ideas: building a premium yet accessible image, strengthening product storytelling, and creating a clear conversion path for customers. Together, Omni Themes team refined the structure of the store, including a homepage that introduces the brand story and matcha offerings, collection pages that guide customers through the product lineup, and product pages designed to educate, engage, and convert.
Special attention was also given to visual identity, even the smallest detail. The color palette and typography were carefully selected to reflect the calm, refined mood associated with matcha culture while maintaining a modern ecommerce aesthetic.
By integrating the Video shopping block into the product page, the store can showcase real customer content directly within the Product information area. Visitors can instantly see how the matcha fits into everyday rituals (morning lattes or recipe creations) while maintaining a smooth browsing flow.
Thanks to the flexible layout Eurus theme supports, this video shopping remains compact and mobile-friendly, ensuring customers can reach the Add to Cart button easily without excessive scrolling.
Navigation was also redesigned to improve product discovery and browsing. Tsuki Matcha now combines several menu styles within the mega menu system, including:
This combination creates a navigation system that remains clean, flexible, and easy to explore, especially on mobile devices.
One standout storytelling element is the section, used to present step-by-step matcha preparation tips in a clean, engaging format. A large image demonstrates the preparation, while concise tips appear alongside it, allowing visitors to explore each step.
By optimizing the section, Tsuki Matcha transforms simple instructions into an engaging and natural storytelling experience.
Another section that plays a significant role in the storytelling experience is Media with text section.
On the Tsuki Matcha website, the section pairs a high-quality product visual with concise educational content. The image immediately captures attention with the vibrant green color of matcha, while the text explains key facts such as the origins of matcha, its cultural background, and what makes it unique compared to other teas. An effective and “effortless” way for storytelling!
The story between Tsuki Matcha and Eurus theme is not just a one-time collaboration that ends right after the project is finished. The relationship extended beyond simple theme usage.
After rebuilding the site with Eurus, the merchant highlighted how the theme improved both usability and creative control:
And showed satisfaction with the project experience:
Furthermore, Tsuki Matcha representative shared that they have used Eurus theme across multiple projects, and none of them look alike: “Each project ends up with its own distinct identity, positioning, and conversion logic.”
As a professional web designer, the Tsuki Matcha representative also shared that their clients want the same template as Tsuki Matcha after seeing the site. After that, Tsuki Matcha expressed interest in Omni Themes partner program.
That’s how Tsuki Matcha became our valued partner.
The journey of Tsuki Matcha shows how the right theme and the right team can do more than refresh a website. It can help shape a stronger brand experience and a more scalable e-commerce foundation.
With the flexibility of Eurus theme and the support from Omni Themes, the store evolved from a simple setup into a more structured, conversion-focused online presence.
Want to build a Shopify store that looks great and converts better? Explore Eurus theme and start designing your store today. 🚀
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