From 4 themes to 50,000+ monthly users – How Mobile 2000 Found the Right Shopify Theme

For Syed Naveed, who is in charge of the MOBILE 2000 online presence, the search had been long.

His team at Mobile 2000 had moved their online store from Magento to Shopify Plus. The platform was perfect. The themes were not.

They tried one. Then another. Then a third. Then a fourth. Each time, the demo looked great. Each time, the real thing fell short.

Mobile 2000 wasn’t a small shop. It was a serious electronics retailer with three decades behind it. The brand had dozens of branches and partnerships with major mobile makers. Their customers expected real quality.

“Good enough” wasn’t going to cut it.

TL;DR – Quick Snapshot

Brand	Mobile 2000
Location	Kuwait
Industry	Consumer Electronics & Mobile Devices
Theme	Maximize by Omni Themes (Electronic preset)
Service	Free theme design & setup program (included in theme purchase)
Key win	Increased by more than 50K+ users monthly Smooth, layout-reserved RTL storefront
Platform	Shopify Plus (migrated from Magento)
Website	mobile2000.com · Arabic Storefront →

Mobile 2000 – A Brand Built on Standards

MOBILE 2000 started in the late 1990s.

The founder, Mr. Homoud Abadel, saw a real problem in the local mobile market. Prices weren’t clear. Products weren’t always trusted. After-sales support was weak.

He set out to fix all of that.

Years later, his vision had grown into one of Kuwait’s most trusted names in mobile retail. The brand built service centers, which quickly brought them distinction in the market. MOBILE 2000 earned authorized dealer status with the biggest mobile names. It became known for showing up – every branch, every customer, every day.

Today, MOBILE 2000 stands as a mature, system-oriented organization known for reliability, a wide product range, and a strong service infrastructure, built on the original vision of solving inefficiencies in the mobile retail industry.

The same standard had to live online too.

That’s where the trouble started.

Homoud Aboadel – The Mobile 2000’s Founder

Start from the theme search struggles

The team was clear on what they wanted.

A theme that worked beautifully on mobile.

A clean design that matched a premium brand.

A proper support for Arabic, because many of their customers shop in Arabic every day.

🚨 However, FOUR THEMES failed to deliver.

Syed Naveed from the MOBILE 2000 team, who takes responsibility for refreshing the MOBILE 2000’s online presence, put it plainly:

“We switched from other 4 themes because it didn’t meet our objective. They didn’t have proper features what we are looking for compare to other ecommerce websites in the market.”

And the struggles ended when they met the Maximize Theme…

Till finding the right match – Maximize theme

Syed found Maximize on the Shopify Theme Store. And three things caught his eye right away:

The demo store looked sharp.

The design was clearly built for mobile shoppers

And Omni Theme’s free setup service.

There was a fourth thing, too. Maybe the most important one.

Maximize supports right-to-left languages out of the box. No plugins. No risky workarounds. Arabic just works.

For a store serving both English and Arabic shoppers, this was the answer.

On November 9, 2025, Syed reached out to start the Free Design & Set up Program with the Omni Themes team. And this is when the transformation starts.

The three-week build story

The next morning, the two teams were on a call together through Google Meet.

Syed walked through what Mobile 2000 needed with extra customization. The Omni Themes team listened, asked the right questions, and started working.

Shortly after, a full design mockup was ready in Figma.

From the first message to the delivered store is under three weeks. While handing over, the Omni Themes team leaves a note that captures the spirit of the work:

“We’ve taken care of the overall theme setup… There are still a few elements that require your personal touch.”

It was a partnership, not a dependency. Mobile 2000 got a professional store. And Syed kept full control of what came next. More than that, the support goes on, even after the project has finished.

The results

1. A real gain in number

When asked for any improvement that MOBILE 2000 witnesses since switching to the Maximize Theme, Syed Naveed emphasized:

“The theme Maximize, which we are using, has all the features that we are looking for in the e-commerce platform.”

His claims aren’t just talk; they are backed by hard data.

Since launching with Maximize, Mobile 2000 has gained more than 50,000 additional monthly users on the store.

And remember – they got here after trying four other themes. For a brand with their standards, that journey says a lot.

2. A store built for shoppers

The new store was built around how MOBILE 2000’s customers actually shop. Let’s tour around to see how Maximize Theme caters to every little detail, ensuring browsers happily turn into buyers.

Clear search bar

The search bar stays on top and dominates at all times, on all screens. Most arrive on a phone. Most know what they’re looking for. Therefore, the team made mobile a priority and made it handy for any shoppers who have a clear product in mind.

Detailed but not overwhelming header

The mobile header puts the language toggle, track order link, and phone contact right at the top. The menu uses clear icons. The mega menu shows collection images, so shoppers can spot what they want at a glance.

RTL Language

This is where Maximize really shines.

Arabic isn’t just a language. It changes the entire layout: Text flows from right to left; navigation mirrors; product cards reverse; buttons move; spacing flips. The whole visual flow of the page reverses.

Most themes can’t handle this well. Things break. Sections misalign. The Arabic version feels like an afterthought.

Maximize handles it natively. RTL is built into the theme. Switching from English to Arabic just works. For a brand serving bilingual shoppers, this is what proper RTL support looks like.

English storefront

Arabic storefront

The homepage tells a story, too. A hero slideshow promotes the biggest deals. A countdown timer adds urgency. Promotion grids and featured collections guide shoppers toward what’s hot. Brand sections – Samsung, Apple – make it easy to shop by name.

It’s a store designed for action. Not just for looks.

3. The happy words over the limit

The MOBILE 2000 team left a satisfied review on the Maximize Theme on the theme store, and they even want to go over the character limit from Shopify:

“After reviewing approximately 1,000 different theme options, a clear benchmark emerged: a professional, high-performance website theme comparable to those used by multi-million-dollar eCommerce platforms. Based on this evaluation, the selected theme aligns precisely with those standards, offering the structure, scalability, and features required for a top-tier eCommerce experience.”

– Mobile 2000 – ★★★★★ (Shopify Theme Store, Apr 1, 2026)

View the review on Shopify Theme Store →

Part of a bigger toolkit

Omni Themes is part of BSS Commerce.

BSS Commerce has been building eCommerce tools since 2012. They work with over 100,000 merchants around the world. They are one of only three agencies in Southeast Asia to hold Shopify Premier Partner status. They are also ISO 27001-certified – a global standard for security and quality.

That experience is built into everything Omni Themes makes.

Mobile 2000 trusted more than just the theme. They also use Bloy Loyalty – another product from the BSS Commerce family – to reward repeat customers. And they have explored SimiCart for their mobile commerce needs.

When you build a serious online business, every tool you choose matters. Mobile 2000 chose from a family they could trust.

Let’s build your dream business with Maximize Theme!

MOBILE 2000 tried four themes before finding their Mr. Right – Maximize Theme. You don’t have to.

Maximize Theme not only offers handy, practical features that thoroughly understand the eCommerce landscape to boost conversion rates, but also includes a free design-and-setup package. You have a whole agency team to bring your store up, plus the expert advice in terms of SEO, Speed, or UX to improve the overall performance. No extra cost with native RTL support included.

Get Maximize Theme →