Top 10 Shopify Clothing Store Examples for Your Stunning Inspiration

With the booming rise of retail sales of apparel and footwear worldwide, amounting to over $2 trillion in 2028, according to Statista, building a Shopify clothing store is in a completely competitive situation.

If you are new to the industry and eager to build your own clothing store on Shopify, it’s essential to learn from the pioneers and their strategies to bloom in this challenging market.

This blog will introduce you to the top 10 Shopify clothing store examples and see how they become a key player in the market.

Explore Top 10 Best Shopify Clothing Store Examples

Among the numerous clothing stores thriving in the marketplace, we’ve implemented a thorough analysis to highlight these 10 successful Shopify clothing stores blooming within their niche. The list is backed by Shopify sources, ensuring its credibility, so don’t hesitate to catch up on the strategies of these shops to distinguish themselves.

1. Retro City

Overview

Founded in 2008, Retro City offers high-quality jerseys and apparel products with inspiring designs from pop cultures, movies, and TV shows. According to Ubersuggest, Retro City shop receives 10K traffic monthly. The brand aims to bring joy, entertainment, and a touch of retro to its customers through distinctive clothing.

What makes Retro City succeed

Web design: By utilizing the Eurus theme, Retro City has effectively organized and managed their website with a nostalgic design. Using bold Oswald font, with the main tone of blue and light pink, this website brings a retro vibe to the brand’s identity.

Store’s highlight features:

• Retro City has taken advantage of the Mega menu feature from the Eurus theme, which allows up to 4-level layouts to maximize the product categories showcased.
• The slideshow is eye-catching with highlighted products and flowing effects, grabbing customers’ attention to their unique product.

2. Kirrin Finch

Overview

Born in 2015, Kirrin Finch is an apparel brand that aims to bring menswear-inspired clothing designed to fit female and non-binary body segments. Following Ubersuggest’s sources, Kirrin Finch receives 71.7K traffic monthly.

What makes Kirrin Finch succeed

Web design: The brand’s website has a neat and clean look, focusing on high-quality product images. The website uses a dark blue, red, and white palette, creating a professional and engaging website visual to visit.

Store’s highlight features:

• Popup collects customer emails for further marketing purposes by offering gift card giveaways and first-order discounts.
• The banners showcase sharp and clear product images along with concise descriptions that effectively highlight key items and collections.

3. The Outrage

Overview

More than a clothing shop, The Outrage is an activism store that donates every purchase they get. Since 2016, the shop has received the most attention in the US, with 27.2K monthly shop visitors. Every product they produce has a unique message and design, which people who care about social issues love.

What makes The Outrage succeed

Web design: The brand keeps a positive visual style throughout the digital shop, using various bold palettes and TT Commons font. The graphics are another impressive point to show their strong brand identity.

Store’s highlight features:

• Lively banners with appealing images of the products with CTAs including clear and persuasive messages push customers to engage more with the shop.
• The Outrage also puts a scrolling bar to welcome customers to their shop, creating an inviting vibe.
• ‘Pairs best with’ section on each product page to suggest customers ‘mix-and-match’ items and push cross-selling.

4. Hiut Denim

Overview

As a Shopify clothing store example, Hiut Denim is a British clothing brand offering premium-quality denim products and accessories. Hiut Denim gains up to 50K traffic each month according to Ubersuggest. For 40 years, the brand has focused on producing original and long-lasting products and has a unique brand story to tell customers.

What makes Hiut Denim succeed

Web design: Using neutral colors as the main tone of the shop, the design is an attention-catching factor that highlights product photos and videos. The main font Helvetica with a white tone also enhances the basic look of the shop.

Store’s highlight features:

• Slideshows of customer testimonials on social media help customers imagine how the products would look on them. Besides, Hiut Denim also put scrolling effects with images and messages to attract customers’ attention and encourage them to share their looks with the brand’s hashtag.
• Cart upsell, to specify, a section to show other items that buyers might like to recommend customers items that fit their preferences, increasing opportunities for upselling.

5. Macguire Shoes

Overview

Founded in 2017 to make high-quality shoes for everyone, Macguire Shoes is one of the most successful apparel stores on Shopify. Macguire Shoes gains up to 122.5K visits per month according to Ubersuggest. The brand offers various categories of heels, sneakers, boots, and sandals.

What makes Macguire Shoes succeed

Web design: Using the beige and brown palette to show the identity of a shoe brand, Macguire Shoes has brought a warm but professional look to their shop visually. The Harmonia font used on the website is an elegant point added to the aesthetic.

Store’s highlight features:

• Mega menu allows customers to explore all product categories and find their desired products quickly.
• Top banners showing high-quality product images with clear CTA messages encourage customers to explore the shop more.
• Collapsible tabs are also a feature that saves space for the page and raises customers’ curiosity to learn more information.

6. Beefcake Swimwear

Overview

Since 2015, Beefcake Swimwear has been one of the most popular swimwear clothing stores on Shopify with bold and touching designs. With 28K monthly visits according to Ubersuggest, the brand has been continuously satisfying customers by offering high-quality and wide-range swimsuits.

What makes Beefcake Swimwear succeed

Web design: The overall website look of Beefcake Swimwear brings a positive vibe created by warm-tone colors such as orange, yellow, and blue. The main pages are organized neatly with the proper arrangement of sections showing images, products, and brand messages.

Store’s highlight features:

• Beefcake Swimwear has a clear and intuitive shop interface, navigating customers to the location of their desired products.
• Special banners showing discounts and promotions to catch attention and push sales. The slideshow with swiping effects and clear pagination, making it easy for customers to browse featured products.

7. Goodfair

Overview

Unlike the other shops, Goodfair is one of the best Shopify clothing stores that sells thrift products. Based on Ubersuggest, Goodfair receives a significant traffic volume of 41K. The brand aims to protect labor standards and protest harm to the environment because of fast fashion.

What makes Goodfair succeed

Web design: Goodfair uses green and white as the main colors for their shop, fitting their eco-friendly brand identity. Their homepage, product page, and collection page are well-designed, using this color palette and AvantGarde font to enhance the visual user experience.

Store’s highlight features:

• The discount banner is promoted at the top of the website, drawing customer attention effectively.
• Goodfair also puts product labels such as ‘Sold out’, or· ‘Best seller’ to provide essential information about the products.
• Website navigation works well on both mobile and desktop without any interruptions causing inconvenience for customers.

8. Tentree

Overview

In 2012, Tentree was founded as a sustainability-oriented clothing shop with a mission to plant trees for every product sold. Ubersuggest notes that Tentree’s impressive monthly website traffic, reaching up to 295K, is clear evidence of their strong position in the digital marketplace. The shop offers clothing and accessories for men, women, and kids in numerous categories.

What makes Tentree succeed

Web design: Overall, the visual look of Tentree website is eye-catching with stunning product photography and natural color tones. Tentree homepage is clear and comprehensive in content and section & block arrangement.

Store’s highlight features:

• Tentree’s mega menu is easy to navigate and user-friendly, ensuring a seamless shopping experience for any customer.
• ‘Pairs with’ section on a specific product page suggests customers items to mix and match preferred outfits.

9. Suta

Overview

Born in 2016, Suta, which means ‘thread’, is one of the most successful Shopify clothing store examples from India. With more than 700K monthly traffic (Ubersuggest), Suta is a top-performing shop on Shopify. They sell multiple kinds of sarees and blouses with a mixture of traditional and contemporary designs.

What makes Suta succeed

Web design: Suta provides such a good web design, bringing customers an appealing web visual through colorful sarees and blouses. Using Century Gothic font throughout website pages, Suta creates a modern and aesthetic look.

Store’s highlight features:

• Suta’s clear menus make it easy for customers to navigate the products and comprehensive information about the clothing they sell.
• Testimonial sections with rich content of videos and pictures of customers wearing their products in real life help customers imagine how the products will look on them easily.

10. Adored Vintage

Overview

Known as an apparel shop with a vintage vibe for women since 2012, Adored Vintage offers a variety of items such as dresses, cardigans, bags, and jewelry. With over 53.4K visitors monthly according to Ubersuggest, Adored Vintage has proved themselves to be a beloved vintage-inspired clothing shop.

What makes Adored Vintage succeed

Web design: As a clothing brand following vintage style, Adored Vintage uses warm colors and high-quality product photography to tell customers their message and brand story.

Store’s highlight features:

• With clear menu navigation and a clean section layout, Adored Vintage has created a full and fun shopping experience for their brand lovers.
• The collection page added information about sizes available, besides product images, names, and pricing, to help customers save time by understanding the inventory.

Tips for Building Your Own Successful Shopify Clothing Store

Besides learning insights from the Shopify clothing store examples above, let’s explore some deeper tips to smoothen your journey when start a clothing store on Shopify.

1. Identify your clothing niche

Finding the right clothing niche is the first step but also a key to your shop’s success. Follow these tips to make your decision better:

• Be unique to stand out among your competitors.
• Think about what you’re passionate about and you understand the most.
• Listen to the market need and potential to drive income.

2. Understand your target customer

Your clothing store should focus on the target customer, which is a specific group of customers your store will promote marketing campaigns and communicate with.

Understanding your target customer means that you need to understand their demographic, psychological, and behavioral characteristics to engage with them and develop your store in the long term.

3. Select the right theme

When opening a clothing store on Shopify, the theme is a crucial factor that you need to consider.

Among various Shopify clothing themes developed to help shop owners enhance their shop and boost sales, Eurus theme may be an ideal choice that is worth trying once!

Eurus theme key features:

• Mega menu: Eurus has up to a 4-level mega menu, showcasing a variety of products, and collections in a neat and clean organization, enhancing product navigating experience.
• Various templates and sections: With over 80 templates and 40 sections, Eurus is an ideal theme for every shop owner to customize their stores visually to their needs.
• Image gallery: With the image gallery feature showing multiple images at the same time, customers can get a complete imaginary of the product and how it looks on them.
• Countdown timer: Countdown timer settings will assist you a lot in pushing promotions or creating a memorable point on the customer journey.
• Mobile-first design: Eurus ensures customer experience without any errors when shopping regardless of the devices they are using, especially with phones.

4. Marketing your store

Marketing activities are vital for customers to know more about your brand, engage, and make a purchase. Here are some marketing strategies recommended to boost your Shopify clothing store:

• Social media marketing: Consider the right platforms, create high-quality and rich content, and engage with target customers to build brand awareness, and drive traffic to your store.
• SEO marketing: This strategy assists your Shopify store to rank higher in the search engine, driving organic traffic to your website and increasing selling opportunities.
• Influencer marketing: Influencer marketing (partnering with KOLs, and KOCs to promote your products) helps your brand raise awareness and generate income speedily.

Final Words

So far this blog has discovered top Shopify clothing store examples and pointed out the lessons learned to contribute to your success. It is crucial to pick the right theme for your Shopify clothing store to launch, and don’t forget to check Eurus theme for good pricing, free setup service, and free design consulting!

If you have a passion for E-commerce, Shopify, and more than that, visit Omni Themes for further information.