Influence Shopify Theme Review 2024: Best One for Visual Storytelling?

The theme choice is one of the first and most important decisions you can make for your online enterprise. Today, we will explore the nitty-gritty of the Influence Shopify Theme — a paid premium theme crafted for the 2025 style and way of life eCommerce.

By the time you finish this guide, you’ll know if the Influence theme could be the secret weapon that your Shopify store needs to stand out. Let’s get started.

What is the Influence Shopify theme?

The Influence is a premium Shopify theme crafted by Eight Themes. They target brands on the fashion forefront and are willing to build a strong online presence.

The mobile-first theme is characterized by impactful typography and highly visual video and image storytelling. The Influence’s sleek design ensures any brand can tell its story and display products well.

In addition, the Influence theme Shopify also has essential features, such as improved product discovery tools. These include responsive navigation menus, detailed product filtering, and predictive search. More than 23 customizable sections and high-converting templates allow store owners to easily tailor the theme to their brand.

Influence Shopify theme: 1 gorgeous style to pick

Other themes come with 4 – 5 preset styles, but Influence concentrates all its energy on just one preset for brands that dig the visual storytelling vibe.

The Influence theme Shopify is an upscale, visually oriented choice for fashion or lifestyle brands. The simple, uncluttered layout with plenty of product and lifestyle images gives it a high-end next-gen vibe. Our favorite thing about the design is the grid-based product display that lets customers flick past and quickly discover anything within the collection.

Pricing

Is Influence theme free download? No, It’s for Shopify costs $190 as a one-time fee. The users can experience the theme free of cost with their products, brand colors, and customizations. Payment is required only if the user publishes the theme to their store.

Who is the Influence Shopify theme best for?

One of the Shopify themes for brand targeting heavy content and visuals is the Influence theme. Its features and design target businesses looking to elevate their brand story and customer interaction. That makes it an ideal fit for:

• Best theme for Fashion labels: With its emphasis on stunning imagery and impactful typography, this Influence theme lets fashion brands create potent experiences through a simple and minimal layout.
• Content-driven brands: For brands that are highly focused on editorial content like blogs or long product descriptions, the Influence Shopify has features such as mega menus and image galleries to make the presentation of information organized and engaging.
• Startups and emerging brands: The theme’s flexible drag-and-drop interface and rapid deployment potential make it an excellent fit for new brands wanting to gain a digital foothold quickly without sacrificing design or agility.

Influence Shopify theme review: core features

• In-menu promos

You will find a main navigation menu that includes links to the standard product categories and features, and engaging promotional offers are embedded in the menu.

A “Coming Soon” promo focuses on an upcoming product/collection. It will soon give customers a sneak preview of the new products on the website.

The menu also features promotion banners. They place it right under the main navigation. Doing this guarantees that customers can locate the savings and enjoy them quickly!

• Promo popups

These are personalized windows that pop up to visitors. Shopify merchants can use them to announce sales, gather email addresses, or share crucial news. At this precise time, and in this way, they appear to do their best not to vex your customers.

• Shop the look

The “Shop the Look” feature will let the customer show how that particular product or outfit will look in a much more engaging visual context. The main image below is a lifestyle shot-for example, a model in an outfit or a scene with several products that capture the overall look and feel you want to present to your customers.

• Slideshow

This is to keep UX simple and intuitive with the slideshow feature. On either side of the product, dark navigation arrows point left and right. The arrows we’re referring to allow the customer to scroll through the different styles of dresses.

The product image and the relevant details, such as name and price, are shared one after another on the slide. They are designed for an easy browsing experience because there is endless horizontal scrolling of the dresses in the catalog.

• Recommended products

It automatically recommends products for customers based on what they are looking at. It’s like having your shopping concierge saying, “You might also want to look at these.” The feature can boost your sales by displaying the relevant products to interested shoppers.

• Product filtering and sorting

Customers can filter products by size, color, price, and more when searching for what they want. On top of that, items can be sorted by best-selling, pricing, or newest. Such a helpful feature makes shopping a fast and highly interactive process.

• Color swatches

Now, rather than a list of color names, customers can visualize real color options for your wares. This visual attribute enables shoppers to make more informed decisions, which in turn reduces returns. It allows them to pick their preferred color without going to the store and seeing each type.

Customers can now visualize actual color options instead of relying on text descriptions. However, a limitation is that the product image doesn’t automatically update to the selected color. We’ve checked stores that are using the Influence theme and got the same result.

• Image rollover

Another view of a product pops up when customers hover the cursor over the image. This enables buyers to view the products more readily without predictive navigating to the product page. It’s as if you’re lifting and rotating a product in a shop.

• Recently viewed

The Influence theme Shopify retains the products carried out by the customers. This makes it simpler for them to re-access items they might have been interested in but were not ready to buy right away. Useful if you want to weigh up multiple products before making a decision.

Influence Shopify Theme review: Pros & Cons

Pros:

• Provide a frictionless shopping experience across smartphones and tablets.
• Focus on bold typography and large image layouts to give brands room to tell consistent stories and display items.
• The options to make menus flexible, enable visual mode of navigation, filter products, and search predictively minimize content consumption by users and help them discover products.
• The support team earned praise from users for their quick and effective help.

Cons:

• Support only one preset style. This can restrict creativity and flexibility in customization.
• This business theme caters to small to midsize businesses, emphasizing attractive visuals. That particular focus might only suit some forms of online stores, especially in niches other than fashion or lifestyle.
• The color swatch buttons work for selection, but the product image doesn’t update to reflect the chosen color. This may be annoying for customers when they visualize their selection.
• The theme has mixed ratings and 2.9 stars overall. This means that there are areas in which they should improve.
• No live chat or telephone support

How to install the Influence Shopify theme

Here’s a guide that will get you up and running your very own Shopify store powered by the influence theme in no time:

Step #1: Preview the Influence theme

• Head over to the Shopify Theme Store and look for “Influence.”
• Click on “Sign up to try” to preview its design, features, and functions

Step #2: Customize and test

• From the Shopify admin dashboard, choose Online Store > Themes.
• Pick the “Customize” to make it more of your brand. The layouts, colors, and features can all be customized to make the theme a perfect fit for your store’s style and needs.

Step 3: Purchase and publish

• When you’re pleased with your edits, buy the Influence Shopify theme for a one-time $190 payment.
• To activate Influence as the theme design for your Shopify store, click the “Publish” button.

Influence theme Shopify: Customization

• Accessing theme settings

This all starts when you head to the Theme Editor in your Shopify admin. You can customize global settings like colors, typography, and layout to match your brand design. See the guide to their Theme Settings for a complete breakdown of each setting category.

• Utilizing sections and blocks

Influence theme gives you any number of sections and blocks you can add, remove, or reorder on the store pages. Instructions for utilizing these features can be found within their How-To Guides on their official website.

• Implementing custom features

Add all the custom fields you want to the product page for your store: text inputs, radio boxes, uploads, checkboxes, and dropdowns.

• Translating your theme

The Influence theme is translateable in case you want to customize your store in various languages. Shopify allows you to set a preferred language, with a large portion of settings and fixed theme text automatically translated, as well as translating front-end content for a wider audience.

• Advanced CSS and HTML editing

Your entire CSS and HTML framework is available to take your design further and influence the Shopify theme. These overrides are great for color, font, size, spacing, or placement of anything outside your standard theme settings.

Note: This process involves editing your theme’s code, so Eight Themes can not support adding custom fonts or features. So, if you need help adding them, they recommend contacting a Shopify Expert.

Influence theme Shopify’s support

1. Support Resources

• Support Center: The Eight Themes Support Center contains many resources, including setup instructions, FAQs, how-to guides, and best practices.
• How-To Guides: If you are looking for instructions on how to do a specific customization task, visit the How-To Guides.
• FAQs: Look at some common questions around the Influence theme in the FAQ section.
• Changelog: Check the Influence Changelog for the latest features and updates.

2. Contacting support

Those who require personal support can submit a request to the Eight Themes team directly. They provide online support to ensure merchants worldwide can reach them. Please visit their Submit a Request page to request a grant.

3. Support Hours

The support team typically responds during the following hours:

• Monday to Thursday: 9 am – 5 pm GMT
• Friday: 9 am – 4 pm GMT

4. Scope of support

Eight Themes helps you with troubleshooting, bug fixes, alternative theme settings, and theme templates. They can’t help with custom code, third-party app integration, or changes to Shopify admin-based settings. In such cases, you should contact a Shopify Expert.

Successful stores using the Shopify Influence theme

• Malau By Ana Laura GO

Malau specializes in artisanal craftsmanship, fine handbags, and accessories by handpicking bags worldwide. With the help of the clean layout and modern fonts found in the Influence theme, Malau could effectively present bold products that give shoppers a reason to shop.

• Style Junkiie

Focusing on modern Western wear for women, Style Junkiie uses the Influence theme to display its wide selection of dresses, jumpsuits, and more. The theme is designed to be flexible for different types of products, and it allows Style Junkiie to showcase new arrivals and promotions quickly.

• Gasanova

Gasanova specializes in high-fashion wear, from sequined dresses to fussy jackets. The focus on visual storytelling offered by the Influence theme Shopify allows Gasanova to showcase its collections with high-quality imagery and product description details. This type of content meets the expectations of fashion-forward customers.

Influence theme’s user review and rating on Shopify

As of November 2024, the Shopify Influence theme has nearly 30 reviews, of which only 58% of reviews are good. Yet, all the recent comments have been positive. It seems Eight Themes has made significant improvements since 2023.

Influence Shopify theme’s Alternative

Whereas Influence is a theme for fashion and lifestyle brands focused on visual storytelling, Eurus has a broader purpose. That’s not marketing hyperbole, though. Instead, Eurus theme presents a solid performance-focused theme that will suit many different business types.

As mentioned above, Influence lavishes attention on one well-curated stylist. On the other hand, Eurus provides several styles to suit a different industry, including health and beauty, to your large-scale retail. That gives store owners more freedom, so they aren’t locked into one visual style.

In addition, performance is where Eurus shines. It is based on modern web technologies Alpine.js and Tailwind CSS for significant performance boosts. Therefore, it’s not only a matter of appearance. This is a matter of building a fast, responsive experience to increase conversion rates.

There’s a captivating story reflected in the pricing, too. Eurus is $250 — It’s a one-stop solution that may replace several expensive apps. The other, Influence, is $190 but has fewer features. It is often coupled with additional expenditure on third-party tools.

Next, let’s stack the themes up against each other with Eurus them vs Influence them Shopify:

Is the Influence Shopify theme worth trying for your Shopify store?

In our opinion, the influence theme continues to be an excellent option for fashion and lifestyle brands that want to focus on visual storytelling. That singular, tight style is terrific for businesses seeking a clean, image-centric look. Ideal for brands who want to represent a product visually, keeping the design to a minimum.

Eurus, on the other hand, offers a more flexible option. You have more choices (up to 5 styles preset), more industry support, and advanced built-in functions that save using different apps. Overall, its performance-focused approach appeals to merchants looking for a theme that can do more than just look pretty.

Ultimately, It depends on your particular business needs:

• Fashion-forward, visually first design? Use Influence.
• Want a versatile, feature-rich theme with multiple style options? Eurus theme might be your best bet.

Both are valid themes, each with its own merits. The key to success lies in comprehending your brand’s unique needs and matching them with an appropriate theme. For more information and tips about eCommerce themes, please review our recent blog at Omni Themes. Thank you for reading!